Marketing Strategy of Iberdrola: STP Analysis & Campaigns

About Iberdrola 

Source – Iberdrola 

Spanish multinational electric provider Iberdrola is headquartered in Bilbao. Iberdrola employs about 34,000 people to serve about 31.67 million consumers. Scottish Power (United Kingdom) and a sizable portion of Avangrid (United States) are two examples of subsidiaries.

Qatar Investment Holding was the company’s biggest stakeholder in 2013. Norges Bank, Kutxabank, and CaixaBank were further substantial stockholders (formerly Bankia).

Since more than 20 years ago, Iberdrola has made a commitment to clean energy as a cornerstone of its clean, dependable, and shrewd business model.

Iberdrola, a multinational energy corporation, comes in second place to Ørsted in terms of revenue and market value as a wind power producer. By market capitalization, it is the third-largest electrical utility worldwide.

The majority of the nations where it has subsidiaries are Spain, the UK (Scottish Power), the United States (Avangrid), Brazil (Neoenergia), Mexico, Germany, Portugal, Italy, Australia, and France.

Quick Stats

Marketing Strategy of Iberdrola –

To begin with, the marketing strategy of Iberdrola let’s discuss its STP Analysis.

Segmentation, Targeting and Positioning 

Segmentation – Iberdrola segments in the wholesale and retail markets to offer its customers power and natural gas. 

Other product segments in Iberdrola –

• Electricity generation and distribution
• Renewable energy
• Natural gas production, sale and distribution
• Telecommunications

Targeting – Iberdrola targets end-users in households and industries for their services.

Positioning – Iberdrola is positioned as the top wind energy generator in the world and one of the largest electricity industries.

Marketing Campaigns 

• Information campaign for customers

Iberdrola has started a campaign to assist its clients in conserving energy while keeping their houses comfortable. With this project, the company hopes to increase public awareness of the fact that, in the current context created by high gas prices, an energy that is not consumed is the best energy for both customers and the environment.

• Supporting Female Athletes Campaign 

Iberdrola launched a campaign to encourage the athletes competing at the Games and promote their accomplishments in Tokyo over the next weeks as part of its global commitment to gender equality and the promotion of women’s sports.

Eight women of various cultural backgrounds are featured in a film to give the athletes all of their energy.

• Campaign on advantages of free market 

Iberdrola had started a campaign to attract customers to sign free contracts for power supply since they are less expensive than the tariff set by the government.

Social Media Marketing 

• Instagram – 62.2K
• Facebook – 90K+
• LinkedIn – 392K 
• Twitter – 80.3K

Iberdrola has the maximum number of followers on LinkedIn i.e 392K followers. 

Iberdrola mostly posts promotional content about their company and the things and projects they do.

SEO Strategies 

Source – Ubersuggest

According to the SEO Standards organic keywords below 500 is bad, above 1000 are good, 10,000+ is amazing and as seen Iberdrola has 801K organic keywords which are amazing. 

As for traffic, they have 4.6 M monthly visits which are remarkable as above 20000 visits a month is good. This shows that Iberdrola is planning and executing its SEO Strategy wisely.

Influencer Marketing 

Iberdrola does not use any influencer marketing. Being a wind generator they can skip to this part of influencer marketing. But they can use Influencer marketing if they wish to make it global. Influencer Marketing will help them in increasing awareness about their company around the world.

E-Commerce Strategies

As a wind energy generator that does not have any e-commerce site. They have a customer service call number on which you can call for the details about taking up their services.

Mobile apps 

Iberdrola has some apps on the Google Play Store which are – 

• Recarga Publica Iberdrola – 3+ ratings and 1L+ downloads 
• IBERDROLA Investor Relations – 3+ ratings and 10T+ downloads 

Content Marketing Strategies 

Apart from its social media Iberdrola also has its podcast – United by the wind on which they discuss and talk about renewable energy and the power of unlimited resources. From various content that Iberdrola posts they try to convey the message and importance of unlimited resources. They also have a newsletter to which you can subscribe on their website.

This brings us to the conclusion of the Marketing Strategy of Iberdrola.

What’s unique about the marketing strategy of Iberdrola?

Let’s just take a look at what we discussed in this article and see what’s unique in the marketing strategy of Iberdrola. To start, Iberdrola segments its market and is clear about its target market because of which they have been positioned as one of the top wind energy generators.

Iberdrola has also launched some interesting marketing campaigns to support and make customers aware of various things like female athletes and the free market. They are pretty good with their social media marketing and are most active on LinkedIn as for their target audience.

They have some amazing SEO strategies that help them succeed. As of now, they have not been into influencer and E-commerce Marketing, but they can opt for it if they wish to take the brand globally. To Conclude, the Marketing Strategy of Iberdrola is good. 

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