Extensive Marketing Strategy of Humana With Detailed Explanation

In our previous article, we learnt in detail about the marketing strategy of a really fascinating brand, Unitedhealthcare. In this article, we are going to elaborate on the marketing strategy of Humana – an American Health Insurance Company.

The objective is to help you gain insights into Humana’s transition from being an American Health insurance company to being the third largest health insurance provider in the nation.

Marketing is a part of a company’s DNA that can make or break it. As users across the world go digital, marketing has also followed them to the digital realm. If you want new-age digital marketing, then you should check out IIDE’s Free Masterclass on Digital Marketing 101 by our CEO and Founder, Karan Shah.

We will fully cover our marketing strategy of Humana in this blog. Before starting up with a detailed overview of Humana, let us start with knowing the company’s story, target audience and digital presence.