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In our previous discussion, we delved into the marketing approaches of LAKME, a product, and Hinduja Housing Finance Ltd, which was quite enlightening. This article will focus on the marketing strategy of Hinduja Global Solutions Ltd, providing you with a deeper understanding of the company.
The marketing strategy of Hinduja Global Solutions Ltd is the main focus of our discussion.
Marketing is a fundamental aspect of a company’s identity and has the potential to either build or destroy that organization. As people worldwide have transitioned to digital platforms, so has marketing.
If you’re intrigued by contemporary digital marketing, IIDE’s Free MasterClass on Digital Marketing , led by our CEO and Founder, Karan Shah, is highly recommended. The marketing strategy of Hinduja Global Solutions Ltd is a prime example of this digital shift.
About Hinduja Global Solutions (HGS)– Company Overview
This company is a part of Hinduja Group which was founded in 1914 by a young entrepreneur from Shikarpur, Parmanand Deepchand Hinduja. A business process management services provider with its headquarters in India is Hinduja Global Solutions Ltd. The firm provides outsourcing solutions, such as back office processing, contact centers, and bespoke
IT services, as well as services for outsourcing business processes and customer contacts that involve both voice and non-voice interactions. Furthermore, it offers marketing and digital enablement services, such as customer experience management, digital enablement, social media engagement, and digital marketing, in addition to consumer interaction services.
The history of the Hinduja Group began in Sindh, the birthplace of the Indus Valley Civilization, where the human species first encountered organized commerce and banking more than 5,000 years ago.
A young businessman from the storied town of Shikarpur in Sindh district (then in unrecognized India), Parmanand Deepchand Hinduja, understood early in life that business success was all about seeing chances and seizing them wherever they presented themselves.
Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Updated on: Sep 17, 2024
Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.
Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.
Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.