Marketing Strategy of Head & Shoulders : STP Analysis & Campaigns

In our last post, we learned in-depth information about the marketing strategy of Garnier, a pretty intriguing company.  We will discuss in detail the marketing strategy of Head and Shoulders – the No.1 anti-dandruff and non-dandruff shampoo in this article.

This article intends to learn about the marketing strategy of Head and Shoulders (H&S), an American brand, and how it became the first brand to create a product that is effective at removing dandruff but also tackles the underlying cause.

However, identifying the right strategy for marketing your business is often equated with rocket science. What’s the best way to reach the right audience? Want to learn more about digital marketing? Check out Karan Shah’s Free MasterClass on Digital Marketing 101  our CEO and Founder.

Before learning about the marketing strategy of Head and Shoulders, let’s discover more about their objectives and online presence.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Lead Trainer & Business Development Head at IIDE

Updated on: Sep 17, 2024

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Author's Note:

I’m Aditya Shastri, and this case study has been created with the support of my students from IIDE's digital marketing courses.

The practical assignments, case studies, and simulations completed by the students in these courses have been crucial in shaping the insights presented here.

If you found this case study helpful, feel free to leave a comment below.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

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Lead Trainer & Business Development Head at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.

Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.

Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.