Marketing Strategy of Head & Shoulders : STP Analysis & Campaigns

In our last post, we learned in-depth information about the marketing strategy of Garnier, a pretty intriguing company.  We will discuss in detail the marketing strategy of Head and Shoulders – the No.1 anti-dandruff and non-dandruff shampoo in this article.

This article intends to learn about the marketing strategy of Head and Shoulders (H&S), an American brand, and how it became the first brand to create a product that is effective at removing dandruff but also tackles the underlying cause.

However, identifying the right strategy for marketing your business is often equated with rocket science. What’s the best way to reach the right audience? Want to learn more about digital marketing? Check out Karan Shah’s Free MasterClass on Digital Marketing 101  our CEO and Founder.

Before learning about the marketing strategy of Head and Shoulders, let’s discover more about their objectives and online presence.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 17, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.