Detailed Marketing Strategy Of Greaves Cotton With Company Overview & STP Analysis

In our previous article, we learned in detail about the marketing strategy of a financial company, Incred. This article speaks about the elaborate marketing strategy of Greaves Cotton which is a diversified engineering company and leading manufacturer of diesel, petrol, kerosene, gasoline engines, diesel pump sets, gensets and farm equipment.

The idea behind is to help you gain insight on Greaves Cotton’s transition from producing ceiling fans and a range of other electric vehicles to become an entrusted engineering brand with 500+ retail centres and 6300+ small spare part retail outlets across India and also wide global footprints expanding globally.

‘Marketing aims to make selling superfluous’- Peter Drucker, resulting in the make or break of a company. As now companies were forced to take to the digital world of marketing due to the pandemic; it is great to be on the top of such a happening area and stay at the top of it. 

If you are interested in new-age digital marketing, then you should check out IIDE’s Free MasterClass on digital marketing and if you are looking to master a particular skill relevant to you, look out for the short term certifications in Digital Marketing; the short courses are not only elaborate but very time efficient and guidance from the industry leads with meaningful insights is as sweet as a brownie.

We will learn the entire marketing strategy of Greaves Cotton by the end of this blog. Before talking about the marketing strategy of Greaves Cotton, let’s begin with the company’s story, target audience and digital presence.