Detailed Marketing Strategy Of Greaves Cotton With Company Overview & STP Analysis

In our previous article, we learned in detail about the marketing strategy of a financial company, Incred. This article speaks about the elaborate marketing strategy of Greaves Cotton which is a diversified engineering company and leading manufacturer of diesel, petrol, kerosene, gasoline engines, diesel pump sets, gensets and farm equipment.

The idea behind is to help you gain insight on Greaves Cotton’s transition from producing ceiling fans and a range of other electric vehicles to become an entrusted engineering brand with 500+ retail centres and 6300+ small spare part retail outlets across India and also wide global footprints expanding globally.

‘Marketing aims to make selling superfluous’- Peter Drucker, resulting in the make or break of a company. As now companies were forced to take to the digital world of marketing due to the pandemic; it is great to be on the top of such a happening area and stay at the top of it. 

If you are interested in new-age digital marketing, then you should check out IIDE’s Free MasterClass on digital marketing and if you are looking to master a particular skill relevant to you, look out for the short term certifications in Digital Marketing; the short courses are not only elaborate but very time efficient and guidance from the industry leads with meaningful insights is as sweet as a brownie.

We will learn the entire marketing strategy of Greaves Cotton by the end of this blog. Before talking about the marketing strategy of Greaves Cotton, let’s begin with the company’s story, target audience and digital presence.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Lead Trainer & Business Development Head at IIDE

Updated on: Oct 21, 2022

Courses Recommended for you

Author's Note:

I’m Aditya Shastri, and this case study has been created with the support of my students from IIDE's digital marketing courses.

The practical assignments, case studies, and simulations completed by the students in these courses have been crucial in shaping the insights presented here.

If you found this case study helpful, feel free to leave a comment below.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Whatsapp Icon

Lead Trainer & Business Development Head at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.

Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.

Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.