Detailed Marketing Strategy of Graphite India With Company Overview & STP Analysis

Marketing Strategy of Graphite India

The marketing strategy of Graphite India is great, they have had a great hold over the market for more than decades, and they target their consumers a bit more organically where there is a need for graphite products.

Segmentation, Targeting, and Positioning

STP in marketing is the segmentation, the first use of marketing analytics to create specific segments of a target audience based on demographics, geography and purchasing power, lifestyles, or hobbies. Graphite India divided their segments and their customers based on demography which is based on gender, income, age, occupation, etc, followed by a Cross market segmentation (based on similar customers in different markets) and a psychographic segmentation (based on buying nature, characteristics, personality, etc.

Targeting is diving into the audience and accessing those with channels of marketing, lastly, positioning involves creating bespoke messaging designed for the segment they have chosen to sell products. Graphite India’s focus target is the global market and internationally manufactured products.

Graphite India positioned itself as a pioneer in India for the manufacture of Graphite Electrodes as well as Carbon and Graphite Speciality products.

Marketing Campaigns of Graphite India 

Graphite India as of now does not have any marketing campaigns. Graphite India can use the same marketing techniques as its competitors are using. The marketing campaign which they can follow from their competitors is advertising on television, launching an advertisement in newspapers, launching a short corporate film, and other marketing ideas.

Graphite India can launch such advertisements and other media campaigns to increase its presence in India and other foreign countries.

Social Media Marketing 

Graphite India can be found on the following social media platforms

1. LinkedIn with 2400+ followers

They are not active on other social media platforms like Facebook & Instagram since it is huge equipment manufacturing company and it directly deals with some major business leaders in the country.

SEO Strategies

Graphite India Domain has a fair SEO strategy. As in the above image, we can observe there is the use of 834 organic words. The organic monthly traffic is 7,983 clicks per month. Now Graphite India can make their SEO strategies better than earlier by increasing its traffic by adding a few backlinks to some blogs or articles published by famous advertising agencies and mass media agencies. 

Influencer Marketing

Graphite India Limited is a company that manufactures and sells carbon and graphite speciality products which are used as a raw material by other manufacturing companies and wholesalers in the market. Thus Graphite India Limited does not require any influencer marketing strategies to market its products because the company directly deals with major businesses in the country.

Ecommerce Strategies

Graphite India Limited is a company that manufactures and sells carbon and graphite speciality products directly to other final goods manufacturers. E-commerce doesn’t take up much space in the marketing strategy of Graphite India. Graphite India does not have an E-commerce portal through which they can allow their clients to order their products, however, they do have ample information on various offices of their, through which a potential client can reach out to them for any business-related inquiry.

Mobile Apps

Graphite India does not have any mobile app which provides services to the client. They do have a website through which their potential clients can contact them. Firstly, Graphite India deals in the production of crucial raw materials like Graphite Electrodes rolls as well as Carbon and Graphite Speciality products for the production of final goods like pencils, brushes, and plates needed in dry cell batteries and the electrical industry. Ordering such items from a mobile app doesn’t feel appropriate as such big deals are to be done personally. 

Secondly, Graphite India’s clients are some renowned businesses and many other international companies etc, who wouldn’t choose a mobile app for ordering the above raw materials they need for further manufacturing. Considering the above factor, not having a mobile app has never been an obstacle for Graphite India. 

Content Marketing Strategies

Graphite India Limited does not use any content marketing strategies and they are not active in this section of posting different articles on their website. 

This ends our elaborative marketing strategy of Graphite India. Let us conclude our learning below from the marketing strategy of Graphite India.