Marketing Strategy of Goldman Sachs: Overview & STP Analysis

In our previous article, we learned in-depth about the SWOT analysis of Goldman Sachs. In this article, we are going to do a detailed study on the marketing strategy of Goldman Sachs – the United States’ fastest-growing financial company.

Goldman Sachs was started in 1869 as the United State’s fastest-growing American multinational investment bank and financial services company.

Marketing strategy is an overall game plan for achieving the marketing objectives of the organization, where digital marketing connects businesses with ideal customers online making it easy and effective. If you are very much interested in new-age digital marketing, then you should definitely check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.

Before we do an in-depth analysis of the Marketing Strategy of Goldman Sachs, let us kick start by learning the company’s background, competitors, and digital presence.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 17, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]