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Gillette, renowned for its innovative shaving solutions, employs a comprehensive Gillette marketing strategy to dominate the grooming market. A Gillette marketing strategy case study helps an individual explore Gillette’s pricing strategy, target market, and successful campaigns.
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Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Updated on: Nov 11, 2024
'The Best a Man Can Get.', is the tagline that is focused on Gillette’s target audience.
Premium pricing for high-quality products is a part of Gillette’s pricing strategy.
Men aged 18-45 who value quality grooming products are Gillette’s target audience.
The Gillette Labs Heated Razor is one of the recent launches of this brand.
The marketing strategy of Gillette incorporates innovative campaigns, digital marketing, and influencer collaborations to market its products.
You can avail of its products through major e-commerce platforms and the Gillette website.
Football star Raheem Sterling is currently the ambassador of Gillette.
The ad about toxic masculinity got slammed for being too preachy.
The brand engages with its customers through grooming tips, product launches, and interactive content.
Advanced technology and superior quality help in making Gillette’s product offerings unique.
Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.
Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.
Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.