Complete Marketing Strategy of GIC Re – With Company Overview

Marketing Strategy of GIC Re

Segmentation, Targeting and Positioning 

Basically in GIC, they have different types of insurance like health, travel, motor, and home insurance so they don’t only focus on one part of life at a time but on all the different sectors of life as possible and their main motto is to protect its customers in times of difficulty. 

There are many insurance policies in the market but they only focus on one insurance at a time whereas GIC has differentiated it and made life easy for their customers. Their main target is working citizens because they are the upcoming future of India so it’s necessary to make them aware of this insurance policy to make them and their familys’ future secure.

GIC is well-positioned in the market to gratify the needs of the customers as it offers unique services to its customers. It has been walking the long road keeping up with its competitors. 

Marketing Campaigns

Paytm forms a joint venture general insurance company

Paytm and General Insurance Corporation formed a collaborative venture in which it has committed to invest Rs 950 crore over a time of 10 years. The proposal to set up a joint venture firm Paytm General Insurance Limited (PGIL) was approved by the board on May 20, the company said in a regulatory filing.

International Biodiversity Day

To celebrate biodiversity day on 22nd May 2022. General insurance corporations posted a post on their social media to celebrate the day. Each species & organism in this world operates jointly in ecosystems to conserve balance & support life, much like a complicated web. Everyone is dependent on each other for their existence. We should understand that every part of biodiversity is priceless.

Happy Children’s Day

India celebrates Children’s Day on the occasion of Pt J Nehru’s birth anniversary. Children are the seed of a better future let’s immense potential to contribute to society. Keep alive the child within each one of us. Open yourself up to the possibilities of anything & everything.

Social Media Marketing

Twitter: GIC Re (GIC Re) on Twitter:
Facebook: GIC Re (GIC Re) – Home | Facebook
LinkedIn: (17) GIC Re (GIC Re): Overview | LinkedIn
Instagram: General Ins Corp of India (@gic_re) • Instagram photos and videos

The marketing strategy of GIC inculcates social media marketing as well. The company is present on all social media platforms like Instagram (370 followers), Facebook (240 followers), Twitter (2,888), and Linkedin (3,264). The company doesn’t have a YouTube account. 

As you can see, the most active and followed account of GIC is on Facebook. The content of the company ranges from promotional to informational. In totality, GIC has a well-maintained account but the content posting is not frequent on many platforms which justifies the less reach resulting in less engagement on these platforms.

SEO Strategies

To put it another way, good SEO boosts your online presence. This means that as more people visit your website, the more online traffic you’ll have and the more probable you’ll be able to offer your product or service to a broader audience.

It has over 6K organic keywords in total, which is outstanding work by the GIC SEO team. The site also has organic monthly traffic of around 1,32,480 lakh plus viewers, which is ideal for an organization like GIC to showcase its mission and vision to its customers. The website’s traffic fluctuates between October 2021 and March 2022, but it never returns to the starting point.

Influencer Marketing

GIC doesn’t have any type of influencer marketing. They are a kind of financial institution that gives insurance policies, they already have a big brand name so they don’t give attention to this marketing strategy to increase their business. It is an insurance giving institution. It’s better to have an organic audience and do marketing with different terms and in different ways which will gather an organic audience.

Ecommerce Strategies

This is an insurance firm with many different insurance companies under it, so they have both online and offline portals for their customers. In today’s era, this is the best way both for the receiver and giver. In the online method, old age people can do the necessary tasks in the comfort of their home while in offline mode there is more rush. The insurance industry in India, in particular, has been slow to adopt e-commerce due to a lack of appropriate software infrastructure, customer apathy, and security concerns.

Content Marketing Strategies

Content Marketing is yet another important aspect of a good marketing strategy. Content marketing is a very important and effective aspect of the marketing strategy of GIC. GIC has been relatively less active in this section than others by posting different articles on their website. 

They have to focus on posting amazing blogs on their website which keeps their clients and investors engaged in their activities and deals. They also have to share some amazing content on LinkedIn so that the followers will get engaged on their accounts. A good content-producing medium can build goodwill and give you a unique spot among your competitive peers in the industry.

This ends our elaborative marketing strategy of GIC Re. Let us conclude our learning below from the marketing strategy of GIC Re.