Comprehensive Marketing Strategy of GHCL – 2022 Case Study

In our previous article, we extensively studied the SWOT analysis of GHCL. Today, we will learn deeply about the marketing strategy of GHCL – an established chemicals, consumer products, and textiles brand in India.

The primary objective is to shed light on how GHCL grew as a company and how diversity has become a core part of its business. We will also check out the different marketing approaches they implemented that brought them success in their industry.

Every company has an end goal of diversifying, scaling, and generating higher revenue. To develop a substantial income, the products have to be good, but the marketing strategy also has to do so. The world has been gradually shifting towards newer forms of marketing, and one such form is digital marketing. So, if you wish to do a big business, you need to know the ABCs of digital marketing. To learn that, check out IIDE’s free Masterclass on Digital Marketing 101 by our CEO and Founder, Karan Shah.

Before we cover the various marketing strategy of GHCL in 2022, we first need to know the story of the company, its business model, and its digital presence. Let’s dive in, shall we?