360° Marketing Strategy of GEICO – With Detailed Overview

In our previous article, we learned in-depth about the SWOT analysis of GEICO. In this article, we are going to do a detailed study on the marketing strategy of GEICO – the United States’ fastest-growing insurance company.

The GEICO company was started in 1936 as United States’ first digital insurer to the fastest growing insurance company.

Marketing strategy is an overall game plan for achieving the marketing objectives of the organisation, where digital marketing connects businesses with ideal customers online making it easy and effective. If you are very much interested in new-age digital marketing, then you should definitely check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah

GEICO, the country’s first fully digital insurance provider is highlighting its presence in many ways. Before we do an in-depth analysis of the Marketing Strategy of GEICO, let us kick start by learning the company’s background, competitors, and digital presence.