Elaborated Marketing Strategy of GE Power India

In a recent article, we learned in detail about the SWOT analysis of General Electric. In this blog, we will walk through the 360-degree marketing strategy of GE Power India – the World’s Leader in Power Generation. 

Today, in this competitive world, we all know how important it is to be visible and noticed, only then you can survive in the industry.

How will you be visible? The answer to that is marketing, yes, you heard it right. Marketing is the key to being noticed and it is important to have brand awareness.

If you are further interested to explore more about digital marketing then do check out our Free Masterclass on Digital Marketing by Karan Shah, CEO and founder of IIDE. And if you’re looking to master a particular skill in digital marketing, look at our short-term certification courses in Digital marketing which have some meaningful insights.

So today, in this article, we will tell you about the marketing strategy that is used by GE Power India. Let us first give you an overview of the company and its work.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Lead Trainer & Business Development Head at IIDE

Updated on: Sep 17, 2024

3 min read

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Author's Note:

I’m Aditya Shastri, and this case study has been created with the support of my students from IIDE's digital marketing courses.

The practical assignments, case studies, and simulations completed by the students in these courses have been crucial in shaping the insights presented here.

If you found this case study helpful, feel free to leave a comment below.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

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Lead Trainer & Business Development Head at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.

Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.

Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.