Extensive Marketing Strategy of GAIL – A Comprehensive Case Study

We have previously written a comprehensive case study on the SWOT analysis of GAIL. This time we are back with another article on the marketing strategy of GAIL.

The PNG gas which is coming in our house gas pipeline or the LPG gas which is connected to our stove is produced by GAIL. GAIL – Gas Authority Of India Limited is one of the largest natural gas companies in India. Their consistent efforts and determination to serve people have made them rank 45th in the India 100 2021 ranking of the most valuable and influential brands.   

Another attribute that made GAIL the giant is its marketing efforts. As the world is moving online, the way marketing is done is changing and if you are interested in learning about the newest – check out our  Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.

In this blog, we will look at the marketing strategy of GAIL, but before begin discussing the marketing strategy of GAIL, let’s look at some of the facts about the company.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 21, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]