Precise Marketing Strategy of EY – With Detailed Overview

In our previous article, we learnt in detail about the marketing strategy of Mckinsey -the most recognized consulting firm, & Company. In this article, we are going to elaborate on the marketing strategy of EY.

The goal is to give you insight into EY’s corporate history, its STP analysis, and the numerous marketing strategies they employ to grow its firm.

A company’s marketing strategy is a significant factor that could either help or harm it. Along with users from all over the world, marketing has moved to the digital era.

If you’re interested in contemporary digital marketing, have a look at the CEO of IIDE Karan Shah’s Free MasterClass in Digital Marketing 101.

In this blog, we’ll go over every aspect of the marketing strategy for EY. Let’s start by studying the company’s history before diving in-depth, and then move on to learn about its target market and online presence.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Lead Trainer & Business Development Head at IIDE

Updated on: Dec 20, 2022

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Author's Note:

I’m Aditya Shastri, and this case study has been created with the support of my students from IIDE's digital marketing courses.

The practical assignments, case studies, and simulations completed by the students in these courses have been crucial in shaping the insights presented here.

If you found this case study helpful, feel free to leave a comment below.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

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Lead Trainer & Business Development Head at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.

Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.

Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.