Name: Extensive Marketing Strategy Of Equinor - 2025 | IIDE
Brand: IIDE
Rating: 9.9 (103837 reviews)

medium_upload-1736874743968.png

small_upload-1736874743968.png

thumbnail_upload-1736874743968.png

upload-1736874743968.png

<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h2><strong>About Equinor –</strong></h2><p style="text-align: center;"><img fetchpriority="high" decoding="async" class="aligncenter wp-image-346947 size-full" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736874739805-e0563527b7b54ef9d301569b93387f61.webp" alt="marketing strategy of Equinor - logo" width="600" height="312" data-srcset="https://iide.co/wp-content/uploads/2022/10/equinor_size-small-1.webp 600w, https://iide.co/wp-content/uploads/2022/10/equinor_size-small-1-480x250.webp 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 600px, 100vw">Source – Battery Industry</p><p><span style="font-weight: 400;">Three significant oil corporations from Norway, Statoil, Norsk Hydro, and Saga Petroleum, are the ancestors of Equinor. By unanimous vote of the Stortinget, the Norwegian parliament, Equinor was established on July 14, 1972, as a limited company controlled by the Government of Norway.</span></p><p><span style="font-weight: 400;"> The political goal was to increase Norwegian competency in the petroleum industry and to participate in the oil sector on the continental shelf in order to lay the groundwork for the domestic petroleum industry.</span></p><p><span style="font-weight: 400;">Equinor reported earnings of US$7.535 billion for the fiscal year 2018, with US$79.593 billion in yearly sales, an increase of 30.1 per cent over the prior fiscal year. In October 2018, Equinor’s market capitalisation was over $55.5 billion, with company shares trading at over $18 per share.</span></p><p><span style="font-weight: 400;">Equinor values $15 billion in profit in the fourth quarter of 2021. In the second quarter of 2022, according to equinor’s annual report it produced adjusted earnings of USD 17.6 billion and USD 5.00 billion after taxes.</span></p><p><span style="font-weight: 400;"> The reported net income was USD 6.76 billion, with a net operating income of USD 17.7 billion.</span></p><p><span style="font-weight: 400;">Quick Stats:</span></p><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><table class="dcf-table dcf-table-bordered dcf-table-striped dcf-w-100%"><thead><tr><th scope="col">CEO</th><th scope="col">Anders Opedal</th></tr></thead><tbody><tr><th scope="row">CMO</th><td data-label="Anders Opedal">Oddvar Hoie</td></tr><tr><th scope="row">Area Served</th><td data-label="Anders Opedal">Worldwide</td></tr><tr><th scope="row">Industry</th><td data-label="Anders Opedal">Oil and gas</td></tr><tr><th scope="row">Revenue</th><td data-label="Anders Opedal">$122.59 Billion as of Aug 2022</td></tr><tr><th scope="row">Vision</th><td data-label="Anders Opedal">To sets a clear direction and highlights what we are aiming to achieve.</td></tr><tr><th scope="row">Tagline</th><td data-label="Anders Opedal">We Energize The Life Of 170 Million People. Every day.</td></tr></tbody></table></div><h2><strong>Marketing Strategy of Equinor –&nbsp;</strong></h2><p><span style="font-weight: 400;">Nearly 1,000 people are employed in significant positions spanning a variety of fields and specialities. Additionally, they are functionally responsible for digitalization, value chain improvements, and IT.</span></p><h3><strong>Segmentation, Targeting and Positioning</strong></h3><p><span style="font-weight: 400;">The technique by which Equinor chooses to divide the total market into smaller segments and groups with comparable characteristics, purchasing patterns, socioeconomic background, etc. is known as market segmentation. </span></p><p><span style="font-weight: 400;">This is done to more effectively and efficiently connect with the target audience of consumers. The market as a whole is divided based on several geographic entities, including nations, continents, states, trading blocs, and cities. </span></p><p><span style="font-weight: 400;">Due to the diverse cultures, customs, and administrative systems of the potential clients, Equinor heavily utilises geographic segmentation in its foreign markets.</span></p><p><span style="font-weight: 400;">Organizational technical competencies in the Oil &amp; Gas – Integrated industry to serve a certain consumer group</span></p><p><span style="font-weight: 400;">Margins in the Oil &amp; Gas – Integrated Industry – Equinor should refrain from positioning the products for features if the positioning strategy is directed at a segment that cannot provide the appropriate financial returns over the long term.</span></p><h3><strong>Marketing Campaigns</strong></h3><p><span style="font-weight: 400;">Top media campaigns conducted by Equinor</span></p><p><img decoding="async" class="aligncenter wp-image-346949 size-full" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736874740473-b907b261733746516d4ad51f19b075a2.webp" alt="Marketing Strategy Of Equinor - Marketing campaigns" width="876" height="369" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2022/10/Screenshot-238.pngw3.webp 876w, https://iide.co/wp-content/uploads/2022/10/Screenshot-238-480x202.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 876px, 100vw"></p><p><span style="font-weight: 400;">This campaign is based on renewable energy and the music featured in Sean Christopher’s The Impossible dream one of Equinor’s most well-known social media advertisements, went viral. The tagline used in the video was “We’re cheering on everyone who has found their own world”.&nbsp;</span></p><p><img decoding="async" class="aligncenter wp-image-346948 size-full" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736874741211-b1ab00b24870a25ea3e58a00ab5d83e0.webp" alt="marketing strategy of Equinor - marketing campaign" width="906" height="463" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2022/10/Screenshot-242.pngw3.webp 906w, https://iide.co/wp-content/uploads/2022/10/Screenshot-242-480x245.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 906px, 100vw"></p><p><span style="font-weight: 400;">The Eelume underwater robot, which could offer to transform entire marine operations by utilising robots with artificial intelligence, was another commercial that surfaced in 2018. </span></p><p><span style="font-weight: 400;">The new technology promised to lower costs by deploying robots and pollution-free technology, which attracted many multinational firms. This was the campaign’s primary goal.</span></p><p><img decoding="async" class="aligncenter wp-image-346950 size-full" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736874742021-a6963ef9a4e895c5bd64bc1ec1d099aa.webp" alt="marketing strategy of Equinor - marketing campaign" width="911" height="360" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2022/10/Screenshot-240.pngw3.webp 911w, https://iide.co/wp-content/uploads/2022/10/Screenshot-240-480x190.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 911px, 100vw"></p><p><span style="font-weight: 400;">&nbsp;The advertisement was based on social responsibility by upgrading to non-polluting tech and creating the safest and most valuable carbon solutions for our future generations. The ad rose to popularity on various social media platforms like Youtube and Facebook.</span></p><h3><strong>Social Media Marketing</strong></h3><p><span style="font-weight: 400;">The company is present on a number of social media networks.</span></p><ul><li><span style="font-weight: 400;">Instagram – There are more than 56k followers on the page.</span></li><li><span style="font-weight: 400;">Facebook: It has 155 likes and more than 151.6k followers.</span></li><li><span style="font-weight: 400;">LinkedIn: It also has 713,985 followers.</span></li><li><span style="font-weight: 400;">Twitter: The Twitter account has 5.6k subscribers</span></li></ul><p><span style="font-weight: 400;">&nbsp;Information and updates about recently released products are tweeted, and certain posts are also uploaded.</span></p><p><span style="font-weight: 400;">So it could be seen that the firm has quite a good number of followers on Facebook with a strong 7 lakh+ members.</span></p><p><span style="font-weight: 400;">Content focuses primarily on the infrastructure, employers, workers, etc.</span></p><h3><strong>Seo Strategies</strong></h3><p><img decoding="async" class="aligncenter wp-image-346951 " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736874742947-fecdf57a6895a3d50fce63812c1e88ba.webp" alt="marketing strategy of Equinor - ubersuggest seo screenshot" width="506" height="629" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2022/10/Screenshot-241.pngw3.webp 506w, https://iide.co/wp-content/uploads/2022/10/Screenshot-241-480x596.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 506px, 100vw"></p><p style="text-align: center;">Source – UberSuggest</p><p><span style="font-weight: 400;">According to SEO positioning, it is said that the number of keywords – under 500 is bad, over 1000 is good, and 10,000+ is great. As we can see that organic search keyword volume is 79,215 and it’s great.&nbsp;</span></p><p><span style="font-weight: 400;">The traffic each month is around 130k which is impressive. As monthly visits above 20,000 are amazing.</span></p><h3><strong>Influencer Marketing</strong></h3><p><span style="font-weight: 400;">Since it already has a sizable fan base and is well-known in the United States, Europe, and more than 30 other countries, the oil and gas firm has never worked with influencers or influencer marketing organisations.</span></p><h3><strong>E-commerce Strategies</strong></h3><p><span style="font-weight: 400;">The goal of Equinor is to transform natural resources into energy for people and social advancement. Over the next three decades, the energy sector has the knowledge and means to transform the way energy is produced. </span></p><p><span style="font-weight: 400;">However, knowledge and resources are insufficient. We require a leader.</span></p><p><span style="font-weight: 400;">The current plan of action for Equinor is to quicken the transition. Equinor will be a top supplier of energy and low-carbon solutions by 2030. </span></p><p><span style="font-weight: 400;">It will continue to lead the energy sector in Norway and become a major participant in a few foreign markets. Offshore wind will be a global leader, while carbon capture and storage will be a European leader (CCS).</span></p><h3><strong>Mobile Apps</strong></h3><p><span style="font-weight: 400;">Equinor country information app:</span></p><p><span style="font-weight: 400;">Authorized users and visitors can obtain travel and security information for the nations where Equinor conducts business using the Country Information app. Each nation is downloaded locally, enabling offline access anytime users require the information.</span></p><p><span style="font-weight: 400;">Each nation has standards and guidelines for safety precautions and cultural norms that existing residents and prospective tourists may find useful.</span></p><p><span style="font-weight: 400;"> A list of local contacts for emergency lines and other categories is also available in the Equinor Country Information app. The iOS Maps app allows users to view addresses and dial phone numbers with a single click.</span></p><p><span style="font-weight: 400;">To guarantee that users get the most recent information, each nation is updated continuously. Plan ahead because a data connection will be needed for the updating process. Travel safely!</span></p><h3><strong>Content Marketing Strategies</strong></h3><p><span style="font-weight: 400;">Equinor, like other multinational corporations, has never invested millions of dollars in marketing. For many years, they have only consistently posted on their social media accounts, including YouTube, Instagram, Facebook, Twitter, LinkedIn, and many others, about their day-to-day work, employees, employers, infrastructure, latest technologies, achievements, and awards.</span></p><p><span style="font-weight: 400;"> As a result, they have a sizable following and employee base. The goal of Equinor is to transform natural resources into energy for people and social advancement. Over the next three decades, the energy sector has the knowledge and means to transform the way energy is produced.</span></p></div></div>

<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h2><b>Conclusion – What’s unique about the marketing strategy of Equinor?</b></h2><p><span style="font-weight: 400;">Without utilising any significant web marketing techniques, Equinor has grown to become one of the greatest oil and gas corporations in the world and is attracting a sizable amount of organic traffic, which is quite astounding. </span></p><p><span style="font-weight: 400;">Additionally, the corporation has maintained a positive reputation in the eyes of the public and other possible investors by conducting successful social responsibility advertisements.</span></p><p><span style="font-weight: 400;">The company is working to address its problems, but its lack of marketing efforts is the main one. Every firm needs marketing to function, and in the current environment, the industry is increasingly going digital.</span></p><p><span style="font-weight: 400;"> Companies are looking for digital marketers as a result of the increased importance of digital marketing. Check out</span><a href="https://iide.co/online-digital-marketing-course/"> <span style="font-weight: 400;">IIDE’s Online digital marketing course</span></a><span style="font-weight: 400;"> to upskill if you’re interested.</span></p><p><span style="font-weight: 400;">Find more insightful case studies on our</span><a href="https://iide.co/case-studies/"> <span style="font-weight: 400;">IIDE Knowledge porta</span></a><span style="font-weight: 400;">l</span><span style="font-weight: 400;"> if you enjoy this kind of in-depth company study. Thank you for reading, and please feel free to comment below with your opinions on this case analysis.</span></p></div></div>

<div class="raw-html-embed"><h3>
Courses Recommended for you
</h3></div>


medium_ks-cta-bg.webp

small_ks-cta-bg.webp

thumbnail_ks-cta-bg.webp

ks-cta-bg.webp

Register Now

<div class="raw-html-embed"><ul>
    <li>
        45 Mins Masterclass
    </li>
    <li>
        Watch Anytime, Anywhere
    </li>
    <li>
        1,00,000+ Students Enrolled
    </li>
</ul></div>

medium_Karan-Shah-cta.webp

small_Karan-Shah-cta.webp

thumbnail_Karan-Shah-cta.webp

Karan-Shah-cta.webp

small_dm-masterclass-sidebar-cta.webp

thumbnail_dm-masterclass-sidebar-cta.webp

dm-masterclass-sidebar-cta.webp

<p style="line-height:1em;">
    <span style="font-size:34px;">Learn Digital Marketing for FREE</span>
</p>

<div class="raw-html-embed"><h2>
Frequently Asked Questions
</h2></div>


<h2>Awards &amp; Recognition</h2>

small_home-page-odmc-image.webp

thumbnail_home-page-odmc-image.webp

home-page-odmc-image.webp

download-icon.webp

Download Brochure

Advanced Online Digital Marketing Course

<p>Our alumni secured top digital marketing roles by showcasing the impactful projects they completed during IIDE’s advanced digital marketing course.</p>

<h2><span>Real-World Projects</span> That Launched Careers</h2>

<p>Stand out in the digital marketing industry with globally recognised certifications from IIDE and top platforms like Google, Meta, and HubSpot.</p>

<h2>Earn Globally Recognised <span>Certifications</span></h2>

<h2>Choose What's <span>Best for You</span></h2>

<p>Our online digital marketing course with placement includes an updated syllabus, featuring the latest digital marketing concepts. With practical training &amp; numerous live projects, this syllabus will prepare learners for today’s demanding industry.</p>

<h2>Master Digital <span>Skills That Matter</span></h2>

<p>Become a digital marketing strategist in today’s AI-dominated industry with Nepal’s top online digital marketing courses offered by IIDE.</p>

<h2>Digital Marketing <span>Tools You’ll Master</span></h2>

<h2>Frequently Asked <span>Questions</span></h2>

<h2>Our <span>Hiring Partners</span></h2>

<p>Our trainers are seasoned professionals bringing years of expertise to every session. With their guidance, you’ll gain practical insights and the skills needed to lead in the digital world.</p>

<h2>Learn From the <span>Best Minds in the Industry</span></h2>

<h2>Learning Methodology</h2>

<h2>Our Placement Statistics</h2>

<p>Our advanced digital marketing course is all about empowering students with real-world industry knowledge, hands-on learning, and the confidence to innovate and lead in the digital age.</p>

<h2>We Don’t Just Teach Digital Marketing — <span>We Build Digital Leaders</span></h2>

<p>We've helped thousands turn their dreams into careers through our digital marketing course with placement. Their success stories are all the proof you need.</p>

<h2>Turning Ambition Into <span>Achievements</span></h2>

<h1>#1 Online <span>Digital Marketing Course in Nepal</span></h1>

<p>Explore how IIDE helped shape their careers and fuel their success</p>

<h2>Hear It From <span>Our Alumni</span></h2>

Get Brochure

<p>Our online digital marketing course includes an updated syllabus featuring the latest digital marketing concepts. With practical training &amp; numerous live projects, this syllabus will prepare learners for today’s demanding industry</p>

<p>Become a digital marketing strategist in today’s AI-dominated industry with some of the top online digital marketing courses in India offered by IIDE.</p>

No cost EMI and flexible 6, 9, or 12 monthly plans available.

EMI partners

<p>Enrolling in our online digital marketing course means more than just learning from the top minds in the field — You can also choose to step onto our campus, connect with trainers, and learn in an inspiring environment.&nbsp;</p>

<h2><span>Campus</span> Immersion</h2>

<p>Select the certification that aligns with your goals. Want an even richer experience? Don’t forget to opt for Campus Immersion to take your learning to the next level.</p>

<h2>Your Investment in a <span>Brighter Future</span></h2>

<h2>Learning <span>Methodology</span></h2>

<h2>We don't just teach digital marketing, <span>we build Digital Leaders!</span></h2>

<h1>Top Online Digital Marketing Courses in India With <span>AI Integrated Syllabus</span></h1>

<p>Discover how IIDE’s digital marketing courses have shaped careers and driven success for our alumni.</p>

<p>UAE’s best Online Digital Marketing Course taught by industry experts in a comprehensive and interactive format with self-paced and live online sessions.</p>

<h1>#1 Online <span>Digital Marketing Course in Dubai</span></h1>

<p>An overview of the career support and accomplishments of alumni from our Digital Marketing PG programme.</p>

<p>93% of IIDE Students Are Placed At Top Organisations</p>

<h2><span>Our Alumni</span> Leading the Digital World</h2>

<p>54% Average Salary Hike</p>

<h2>Awards &amp; <span>Recognition</span></h2>

small_home-page-pg-course-card.webp

thumbnail_home-page-pg-course-card.webp

home-page-pg-course-card.webp

Post-Graduation in Digital Marketing & Strategy

<p>Our alumni secured top digital marketing roles by showcasing the impactful projects they completed during the course.</p>

<p>Stand out in the digital marketing industry with globally recognized certifications from IIDE and top platforms like Google, Facebook, and HubSpots.</p>

<h2>Earn Globally Recognised <span>Certification</span></h2>

Curriculum Co-Designed & Co-Certified by Industry Leader

<p>Fastrack your digital marketing career with our 11-month Postgraduate Programme.</p>

<p>Our A-Z digital marketing curriculum goes beyond execution. We'll show you how to strategise like a pro, with practical experience to back it up. Here's a glimpse of what you'll learn:<br>&nbsp;</p>

<h2>PG in Digital Marketing &amp; <span>Strategy Syllabus</span></h2>

<h2><span>Digital Marketing Tools</span> You'll Master</h2>

<p>Fees start at:</p><h3>₹ 24,427 / Month</h3><ul><li>750+ In-person hours of learning</li><li>Mentoring from CXO's &amp; CMO's of leading brands</li><li>6 live brand projects</li><li>3 months mandatory Internship</li><li>100% Placement Assistance</li><li>No cost EMI and flexible 6, 9, or 12 monthly plans available.</li></ul>

Empower Your Education With Scholarship

Scholarship worth of

<p>Choose a payment plan that works for you. With flexible options, we make it easier to invest in your future and achieve your dreams without compromise.</p>

<p>Our trainers are seasoned professionals bringing years of expertise to every session. With their guidance, you'll gain practical insights and the skills needed to lead in the digital world.</p>

<p><strong>Preparatory Lecture Starts: 8th Feb 2025 | Only 4 Seats Left for ₹1,25,000 Early Bird Scholarship.</strong></p>

<p>Our PG in digital marketing &amp; strategy is all about empowering students with real-world industry knowledge, hands-on learning, and the confidence to innovate and lead in the digital age.</p>

<p>Highlighting the remarkable career journeys and industry success stories of our Digital Marketing PG alumni.</p>

<h2>Achievements of Our <span>Graduate</span></h2>

<p>From cutting-edge facilities to real-world training, IIDE offers an unparalleled environment for digital marketing education.</p>

<h2>The IIDE Experience: <span>A Campus Built for Success</span></h2>

<h1>PG in Digital Marketing &amp; Strategy With Placement Assistance</h1>

Glimpse of what you’ll learn

Unlock Placement Statistics

<p>
    Dive into the numbers that make us the #1 choice for career success
</p>

medium_Salary Distribution_Desktop.webp

small_Salary Distribution_Desktop.webp

thumbnail_Salary Distribution_Desktop.webp

Salary Distribution_Desktop.webp

thumbnail_Salary Distribution_Mobile.webp

Salary Distribution_Mobile.webp

<p>
    Want to Know Why 2,50,000+ Students Trust Us?
</p>

<div class="raw-html-embed">
<h3><span>Related</span> Blogs
</h3></div>


We'll go into detail about the marketing strategy of Equinor in this case study - the world's eleventh largest oil and gas company. With its STP analysis and social media presence.

Extensive Marketing Strategy Of Equinor - 2025 | IIDE

<div class="raw-html-embed"><div class="et_pb_text_inner"><p><span style="font-weight: 400;">In our last article, we learned in-depth information about the </span><a href="https://iide.co/case-studies/digital-marketing-strategy-of-cairn/"><span style="font-weight: 400;">marketing strategy of Cairn</span></a><span style="font-weight: 400;">, an oil and gas company. We’ll go into detail about the </span><b>marketing strategy of Equinor</b><span style="font-weight: 400;"> in this piece – the </span><span style="font-weight: 400;">world’s eleventh-largest oil and gas company.&nbsp;</span></p><p><span style="font-weight: 400;">With its headquarters in Stavanger, Equinor ASA is a multinational energy business owned by the Norwegian government. With operations in 36 nations and further investments in renewable energy, it is principally a petroleum firm.</span></p><p><span style="font-weight: 400;"> Marketing is buried in a company’s DNA and has the power to make or ruin that entity. Marketing has followed users online as they have gone digital throughout the world. </span></p><p><span style="font-weight: 400;">Check out <a href="https://masterclass.iide.co/video/digital-marketing-fundamentals?utm_source=Blog&amp;utm_medium=Internal_Link&amp;utm_campaign=MasterClass">IIDE’s Free MasterClass</a> on Digital Marketing 101 taught by our CEO and founder, Karan Shah, if you’re interested in modern digital marketing.</span></p><p><span style="font-weight: 400;">In this article, we’ll go over every aspect of Equinor’s marketing plan. Learn about the company’s history, target market, and online presence before we get started.</span></p></div></div>

<div class="raw-html-embed"><ul style="text-align:left;">
    <li>
        45 Mins Masterclass
    </li>
    <li>
        Watch Anytime, Anywhere
    </li>
    <li>
        1,00,000+ Students Enrolled
    </li>
</ul></div>

Extensive Marketing Strategy Of Equinor – With Detailed Explanation

Aditya Shastri

Courses Recommended for you

Aditya Shastri