Detailed Marketing Strategy Of Divis Laboratories With Company Overview

In our last post, we learned about the complete Marketing Strategy of Alkem Laboratories, a government-owned insurance and investment company. In this blog, we’ll look through the marketing strategy of Divis Laboratories – India’s pharmaceutical company & the World’s largest active pharmaceutical ingredients (APIs) manufacturing facility.

The objective is to help you gain insights into the marketing of divis laboratories’ or any Pharmaceutical Marketing for that matter, and understand how an API manufacturing firm generates revenue without any marketing strategies unless it follows a B2B business model.

If it splits its strategy into another separate public company i.e D2C business model. We also look through how the transition from being a commercial process for the manufacturing of APIs and intermediates and becoming India’s second most valuable pharmaceutical company.

Marketing is an integral aspect of a company’s DNA that may make or break its success. As users all around the world migrate to the digital environment, marketing has followed suit. If you’re interested in modern digital marketing, IIDE’s Free MasterClass on Digital Marketing 101, taught by our CEO and Founder, Karan Shah, is a must-attend.

This blog will go into the marketing strategy of Divis Laboratories and marketing approaches in detail. Let’s start by learning about the company’s history before we dive in.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 21, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]