360° Marketing Strategy of Discover – 3rd Huge Credit Bank in the US

In our previous article, we learnt in detail about the Complete Marketing Strategy of AU bank with STP Analysis. In this article, we are going to elaborate on the marketing strategy of Discover Bank – the US Third largest Credit Card Brand.

The Objective is to gain insight from primarily issuing a credit card to buying Pulse in 2005 (US’s electronic fund transfer network) to enhance their service by issuing debit and ATM cards.

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We will fully cover the marketing strategy of Discover in this blog. Before we begin our detailed examination, let us start by learning the company’s story, target audience, and digital presence.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 21, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]