Digit Insurance Marketing Strategy: STP Analysis & Campaigns

In our previous article, we learned in detail about the marketing strategy of UOB. In this article, we are going to elaborate on the marketing strategy of Digit Insurance.

Digit Insurance is a security provider. Its main objective is to remove all the insecurities that may occur in one’s life. They got a range of insurance policies such as commercial vehicles policy, bike insurance policies, car insurance policies, travel and health insurance policy, and many more, which are aimed to secure the insured with all uncertainties.

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Let’s get rolling into the marketing strategy of Digit Insurance by digging into its company story.