Complete Marketing Strategy of Dalmia Bharat – An Indian Conglomerate

In a previous article, we learned about the in-depth SWOT analysis of Dalmia Bharat. In this blog, we will have a deep insight into the marketing strategy of Dalmia Bharat.

The objective is to learn and gain insights into Dalmia Bharat and how it became India’s largest cement, sugar, refractories, and power.

In today’s world, the Internet is gaining more importance and marketing is the backbone of every business. So if you are a marketing professional or a business person or someone who wants to know more about marketing or online marketing, then do check out the Free Digital Marketing Masterclass by Karan Shah, the Founder of IIDE.

Now let us understand the marketing strategy of Dalmia Bharat. But before we discuss the marketing strategy, let us know more about Dalmia Bharat.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 17, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.