Extensive Marketing Strategy Of Daikin – In-Depth Analysis

In our previous article, we learned in depth about the marketing strategy of a really interesting company, Voltas. In this article, we are going to elaborate on the marketing strategy of Daikin.

The intention is to help you gain knowledge about Daikin, which is one of the best companies in air conditioning manufacturing and believes in purifying and perfecting the air.

Daikin has done some interesting marketing campaigns, due to which it’s one of the best companies. So, this means that marketing is important for every company. Nowadays, as everyone is online, a company needs to adapt its digital marketing strategies as well. If you are keen on learning about the future of marketing, that is, digital marketing, you must check out IIDE’s Free Masterclass on Digital Marketing by one and only Karan Shah, the CEO and Founder of IIDE.

In this blog, we are going to discuss everything about the marketing strategy of Daikin. We are going to cover the company’s story, marketing campaigns, target audience, digital presence, etc.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 21, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]