Marketing Strategy of Cyient: STP Analysis & Campaigns

In a previous article, we learned about the marketing strategy of Dixon Technologies. In this blog, we will take a closer look at the marketing strategy of Cyient – India’s leading global engineering and technology company. 

The goal is to gain insight into Cyient and how it became India’s leading global engineering and technology company.

As you can see, the world is now completely online, and marketing is the be-all and end-all of any industry. If you want to know more about marketing, join our Free Masterclass on Digital Marketing by the CEO and founder of IIDE, Karan Shah.

At the end of this blog, you will gain knowledge about the overall marketing strategy of Cyient. Before we go in-depth, let us start with the history of the company, its target audience and its digital presence.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Lead Trainer & Business Development Head at IIDE

Updated on: Sep 17, 2024

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Author's Note:

I’m Aditya Shastri, and this case study has been created with the support of my students from IIDE's digital marketing courses.

The practical assignments, case studies, and simulations completed by the students in these courses have been crucial in shaping the insights presented here.

If you found this case study helpful, feel free to leave a comment below.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

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Lead Trainer & Business Development Head at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.

Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.

Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.