Name: Comprehensive Marketing Strategy Of Cyient - 2025 | IIDE
Brand: IIDE
Rating: 9.9 (103837 reviews)

medium_upload-1736874429619.png

small_upload-1736874429619.png

thumbnail_upload-1736874429619.png

upload-1736874429619.png

<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h2><strong>About Cyient –</strong></h2><p><img decoding="async" class="aligncenter wp-image-367521 " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736874426076-5c2d5bda72befba2b4525accfbe663c4.webp" alt="marketing strategy of cyient - cyient logo" width="400" height="78"></p><p style="text-align: center;"><strong>Source – Wikimedia Commons</strong></p><p><span style="font-weight: 400;">Cyient was founded in 1991 as Infotech Enterprises Ltd. by B.V.R. Mohan Reddy in Hyderabad, India. Infotech Enterprises Limited adopted the name Cyient Limited on May 7, 2014. Following the name change, Cyient relocated its U.S. headquarters in Connecticut to a new building. Cyient is India’s leading company focused on providing technical services and solutions to global markets.&nbsp;</span></p><p><span style="font-weight: 400;">Cyient became a public company in 1997, had an IPO of equity shares at ₹ 20/- per share and is listed on all major stock exchanges in India. In 2014, Infotech Enterprises acquired Softential, Inc. and Invati Insights with the new company Cyient Insights. In 2015, Cyient acquired Pratt and Whitney Global Services Engineering Asia and Rangsons Electronics. On Feb. 8, 2017, Cyient Inc. agreed to acquire Certon Software Inc. On April 25, 2022, Cyient announced the acquisition of the Finnish plant and product engineering services company Citec.</span></p><p><span style="font-weight: 400;">Cyient works with its customers across the value chain to help them design, build, operate and maintain products and services that make them leading and respected brands in their industries and markets. Customers leverage Cyient’s engineering, manufacturing and digital technology expertise to deliver and support their next-generation solutions that meet the highest standards for safety, reliability and performance.</span></p><p><span style="font-weight: 400;">For new machinery and equipment, Cyient Inc. in East Hartford received a $500,000 loan from the state Department of Economic and Community Development in February 2017 for its United States headquarters, which is scheduled to bring 85 jobs to the state equipment. At the time, Cyient had 456 full-time employees in Connecticut and supplied Connecticut engine builders with their products.</span></p><p><span style="font-weight: 400;">The group companies are:</span></p><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Cyient, Inc</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Cyient Europe Ltd</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Cyient GmbH</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Cyient Ltd (Japan)</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Cyient Insights</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Cyient Singapore Pte Ltd</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Cyient Design Led Manufacturing</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Certon</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Blom Aerofilms</span></li></ul><p><b>Quick Stats –</b></p><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><table class="dcf-table dcf-table-bordered dcf-table-striped dcf-w-100%"><tbody><tr><td>CEO</td><td>Krishna Bodanapu</td></tr><tr><td>CMO</td><td>Meenu Bagla</td></tr><tr><td>Area Served</td><td>Worldwide</td></tr><tr><td>Industry</td><td>Engineering &amp; Technology</td></tr><tr><td>Market Revenue</td><td>$ 608.2M (approx.)</td></tr><tr><td>Vision</td><td>Designing tomorrow together. Three simple words that describe our unique approach of working with you to improve your business and the lives of your customers.</td></tr><tr><td>Tagline</td><td>Across Design, Build and Maintain.</td></tr></tbody></table></div><h2><strong>Marketing Strategy of Cyient –</strong></h2><p><span style="font-weight: 400;">Let’s learn more about the marketing strategy of Cyient! And how Cyient carries out the marketing campaign, etc.</span></p><h3><strong>Segmentation, Targeting and Positioning</strong></h3><p><span style="font-weight: 400;">Cyient has15,000+ associates in 19 countries with 300+ customers. It has divided the overall market based on different geographic units such as – countries, continents, zip codes, states, trading blocks, cities, and neighbourhoods. Geographic segmentation is highly efficient because prospective customers have different cultures, preferences, and administrative systems</span></p><p><span style="font-weight: 400;">Cyient does not limit itself to one segmentation strategy. In fact, it strives to introduce numerous features to better define and identify the target groups and segments</span></p><p><span style="font-weight: 400;">Brand positioning and value proposition positioning are critical to marketplace success in today’s competitive marketplace. Cyient positions its product in such a way that it creates a – distinct image, and provides a specific identity/reference point of the product and services in the client’s mind.</span></p><p>Cyient is positioned as a leading provider of engineering, manufacturing, and digital technology solutions worldwide.</p><h3><strong>Marketing Campaigns</strong></h3><p><img decoding="async" class="aligncenter wp-image-367517 " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736874426747-9e75f02192058af0d716de51c128a5f5.webp" alt="marketing strategy of cyient - marketing campaign" width="400" height="214"></p><p><span style="font-weight: 400;">They published a journal, that talks about how a&nbsp; “Ubiquitous 2.6 GHz Radio Propagation Model for Wireless Networks Using Self-Supervised Learning From Satellite Images” can help fix the problem of PL Estimation.</span></p><p><img decoding="async" class="aligncenter wp-image-367520 " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736874427321-9be2bc78154a0a902a103ffc66ae2f18.webp" alt="marketing strategy of cyient - marketing campaign" width="403" height="209"></p><p><span style="font-weight: 400;">Cyient published a report on Digital Healthcare on September 2022 to understand more about how technology can ensure better healthcare and longevity of human life.</span></p><p><img decoding="async" class="aligncenter wp-image-367519 " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736874428126-2713164ee959bf8811ba77b2926d6663.webp" alt="marketing strategy of cyient - marketing campaign" width="400" height="210"></p><p><span style="font-weight: 400;">They Advertised A Founders Technology Summit 2022 conference on September 28 and 29, 2022 in Dresden, Germany in which they will talk about how they can help you accelerate your digitization journey through end-to-end innovative ASIC solutions with cutting-edge technology to enhance the lives of people in this world.</span></p><h3><strong>Social Media Marketing&nbsp;</strong></h3><p><span style="font-weight: 400;">Cyient is active on Most Social Media Platforms like:</span></p><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Instagram: 3,076</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Facebook: </span><span style="font-weight: 400;">46,679 Followers&nbsp;</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Twitter: 19,000</span></li></ul><p><span style="font-weight: 400;">They have more followers on Facebook but are most active on Twitter.</span></p><p><span style="font-weight: 400;">The posts contain mainly conference advertising and information content.</span></p><h3><strong>SEO Strategies&nbsp;</strong></h3><p><img decoding="async" class="aligncenter wp-image-367518 " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736874428752-1dc67c75732d5514f846c2cf8b006b78.webp" alt="marketing strategy of cyient - ubersuggest seo screenshot" width="402" height="571"></p><p style="text-align: center;"><strong>Source – UberSuggest</strong></p><p><span style="font-weight: 400;">In terms of SEO ranking, it is said that the number of keywords – under 500 bad, over 1000 good and 10,000+ is amazing. As we can see, www.cyient.com has 23,236 organic keywords, which is considered amazing. This means that Cyient’s digital marketing is gaining a great number of insights.</span></p><p><span style="font-weight: 400;">Also, the traffic per month is around 30K+ which is good. Hence, This proves that Cyient follows a foolproof SEO strategy and works hard enough to make the brand rise in Google’s organic SERP results.</span></p><h3><strong>Influencer Marketing</strong></h3><p><span style="font-weight: 400;">So far, Cyient has not done any Influencer Marketing.</span></p><h3><strong>E-commerce Strategies</strong></h3><p><span style="font-weight: 400;">Talking about the e-commerce strategies Cyient has its own website from where they provide its products &amp; services to its Clients. The ones who want their products &amp; services, visit the website, understand what they provide &amp; then contact them.&nbsp;</span></p><h3><strong>Mobile Apps</strong></h3><p><span style="font-weight: 400;">They do have an app called <strong>“MyTime@Cyient”</strong> but it’s only for the employees working in Cyient.</span></p><p><span style="font-weight: 400;">This app has 3.7 ratings and 10T+ downloads on Google Play Store.</span></p><h3><strong>Content Marketing Strategies</strong></h3><p><span style="font-weight: 400;">Cyient is very active on social media mainly on Twitter. They post content related to the products and services they provide (i.e. Manufacturing, Semiconductors, ICT, and. Medical technology). Also, they press releases about their product via various sources such as PR Newswire, Digital Journal, CXOToday, etc.</span></p><p><span style="font-weight: 400;">This concludes our thoughtful marketing strategy from Cyient. Let us conclude what we have learned below.</span></p></div></div>

<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h2><strong>What’s Unique in the Marketing strategy of Cyient?</strong></h2><p><span style="font-weight: 400;">In the marketing strategy of Cyient, we have seen that Cyient is gaining popularity in all parts of the world. The popularity is increasing among various technology companies. The uniqueness of being the leading Indian company has increased the international competition for Cyient.</span></p><p><span style="font-weight: 400;">As we all know, digital marketing has changed drastically due to pandemics affecting every business. According to digital marketing statistics, about 60% of the world’s population uses the internet.</span></p><p><span style="font-weight: 400;"> This number has increased by 20% in the last two years, which is due to the pandemic where many companies have gone online. The image of an established company is everything. A company’s brand image can be made or broken by its campaign techniques. With the help of digital marketing, effective campaigns can be designed and there is an opportunity to fix any problems immediately.</span></p><p><span style="font-weight: 400;">With the increasing importance of digital marketing, learning about this growing field is an important step. If you want to learn more and build your skills, check out </span><span style="font-weight: 400;">IIDE’s <a href="https://iide.co/online-digital-marketing-course/">4-Month Digital Marketing Course</a> and <a href="https://iide.co/master-mba-digital-marketing/">11-Month Digital Marketing Course.</a></span></p><p><span style="font-weight: 400;">We hope this blog about the marketing strategy of Cyient has given you a good insight into the company’s marketing strategies.</span></p><p><span style="font-weight: 400;">If you like such in-depth analysis of companies like the marketing strategy of Cyient, visit our </span><a href="https://iide.co/case-studies/"><span style="font-weight: 400;">IIDE Knowledge portal</span></a><span style="font-weight: 400;"> for more fascinating case studies.</span></p><p><span style="font-weight: 400;">Thank you for taking the time to read this and share this Cyient’s marketing strategy case study with your friends and acquaintances.</span></p></div></div>

<div class="raw-html-embed"><h3>
Courses Recommended for you
</h3></div>


medium_ks-cta-bg.webp

small_ks-cta-bg.webp

thumbnail_ks-cta-bg.webp

ks-cta-bg.webp

Register Now

<div class="raw-html-embed"><ul>
    <li>
        45 Mins Masterclass
    </li>
    <li>
        Watch Anytime, Anywhere
    </li>
    <li>
        1,00,000+ Students Enrolled
    </li>
</ul></div>

medium_Karan-Shah-cta.webp

small_Karan-Shah-cta.webp

thumbnail_Karan-Shah-cta.webp

Karan-Shah-cta.webp

small_dm-masterclass-sidebar-cta.webp

thumbnail_dm-masterclass-sidebar-cta.webp

dm-masterclass-sidebar-cta.webp

<p style="line-height:1em;">
    <span style="font-size:34px;">Learn Digital Marketing for FREE</span>
</p>

<div class="raw-html-embed"><h2>
Frequently Asked Questions
</h2></div>


<h2>Awards &amp; Recognition</h2>

small_home-page-odmc-image.webp

thumbnail_home-page-odmc-image.webp

home-page-odmc-image.webp

download-icon.webp

Get Brochure

Advanced Online Digital Marketing Course

<p>Our alumni secured top digital marketing roles by showcasing the impactful projects they completed during IIDE’s advanced digital marketing course.</p>

<h2><span>Real-World Projects</span> That Launched Careers</h2>

<p>Stand out in the digital marketing industry with globally recognised certifications from IIDE and top platforms like Google, Meta, and HubSpot.</p>

<h2>Earn Globally Recognised <span>Certifications</span></h2>

<h2>Choose What's <span>Best for You</span></h2>

<p>Our online digital marketing course with placement includes an updated syllabus, featuring the latest digital marketing concepts. With practical training &amp; numerous live projects, this syllabus will prepare learners for today’s demanding industry.</p>

<h2>Master Digital <span>Skills That Matter</span></h2>

<p>Become a digital marketing strategist in today’s AI-dominated industry with some of the top online digital marketing courses in India offered by IIDE.</p>

<h2>Digital Marketing <span>Tools You’ll Master</span></h2>

No cost EMI and flexible 6, 9, or 12 monthly plans available.

EMI partners

<p>Enrolling in our online digital marketing course with placement means more than just learning from the top minds in the field — You can also choose to step onto our campus, connect with trainers, and learn in an inspiring environment.</p>

<h2><span>Campus</span> Immersion</h2>

<h2>Frequently Asked <span>Questions</span></h2>

<p>Select the certification that aligns with your goals. Want an even richer experience? Don’t forget to opt for Campus Immersion to take your learning to the next level.</p>

<h2>Your Investment in a <span>Brighter Future</span></h2>

<h2>Our <span>Hiring Partners</span></h2>

<p>Our trainers are seasoned professionals bringing years of expertise to every session. With their guidance, you’ll gain practical insights and the skills needed to lead in the digital world.</p>

<h2>Learn From the <span>Best Minds in the Industry</span></h2>

<h2>Learning <span>Methodology</span></h2>

<h2>Our Placement Statistics</h2>

<p>Our advanced digital marketing course is all about empowering students with real-world industry knowledge, hands-on learning, and the confidence to innovate and lead in the digital age.</p>

<h2>We don't just teach digital marketing, <span>we build Digital Leaders!</span></h2>

<p>We've helped thousands turn their dreams into careers through our digital marketing course with placement. Their success stories are all the proof you need.</p>

<h2>Turning Ambition Into <span>Achievements</span></h2>

<h1>Top Online Digital Marketing Courses in India With <span>AI Integrated Syllabus</span></h1>

<p>Explore how IIDE helped shape their careers and fuel their success</p>

<h2>Hear It From <span>Our Alumni</span></h2>

Download Brochure

<h2>Learning Methodology</h2>

<h2>We Don’t Just Teach Digital Marketing — <span>We Build Digital Leaders</span></h2>

<h1>#1 Online <span>Digital Marketing Course in Nepal</span></h1>

<p>UAE’s best Online Digital Marketing Course taught by industry experts in a comprehensive and interactive format with self-paced and live online sessions.</p>

<h1>#1 Online <span>Digital Marketing Course in Dubai</span></h1>

<p>An overview of the career support and accomplishments of alumni from our Digital Marketing PG programs.</p>

<p>93% of IIDE Students Are Placed At Top Organisations</p>

<h2><span>Our Alumni</span> Leading the Digital World</h2>

<p>54% Average Salary Hike</p>

<h2>Awards &amp; <span>Recognition</span></h2>

small_home-page-pg-course-card.webp

thumbnail_home-page-pg-course-card.webp

home-page-pg-course-card.webp

Post-Graduation in Digital Marketing & Strategy

<p>Our alumni secured top digital marketing roles by showcasing the impactful projects they completed during the course.</p>

<p>Stand out in the digital marketing industry with globally recognized certifications from IIDE and top platforms like Google, Facebook, and HubSpots.</p>

<h2>Earn Globally Recognised <span>Certification</span></h2>

Curriculum Co-Designed & Co-Certified by Industry Leader

<p>Fastrack your digital marketing career with our 11-month Postgraduate Programme.</p>

<p>Our A-Z digital marketing curriculum goes beyond execution. We'll show you how to strategise like a pro, with practical experience to back it up. Here's a glimpse of what you'll learn:<br>&nbsp;</p>

<h2>PG in Digital Marketing &amp; <span>Strategy Syllabus</span></h2>

<h2><span>Digital Marketing Tools</span> You'll Master</h2>

<p>Fees start at:</p><h3>₹ 24,427 / Month</h3><ul><li>750+ In-person hours of learning</li><li>Mentoring from CXO's &amp; CMO's of leading brands</li><li>6 live brand projects</li><li>3 months mandatory Internship</li><li>100% Placement Assistance</li><li>No cost EMI and flexible 6, 9, or 12 monthly plans available.</li></ul>

Empower Your Education With Scholarship

Scholorship worth of

<p>Choose a payment plan that works for you. With flexible options, we make it easier to invest in your future and achieve your dreams without compromise.</p>

<p>Our trainers are seasoned professionals bringing years of expertise to every session. With their guidance, you'll gain practical insights and the skills needed to lead in the digital world.</p>

<p><strong>Preparatory Lecture Starts: 8th Feb 2025 | Only 4 Seats Left for ₹1,25,000 Early Bird Scholarship.</strong></p>

<p>Our PG in digital marketing &amp; strategy is all about empowering students with real-world industry knowledge, hands-on learning, and the confidence to innovate and lead in the digital age.</p>

<h2>Achievements of Our <span>Graduate</span></h2>

<p>From cutting-edge facilities to real-world training, IIDE offers an unparalleled environment for digital marketing educations.</p>

<h2>The IIDE Experience: <span>A Campus Built for Success</span></h2>

<h1>PG in Digital Marketing &amp; Strategy With Placement Assistance</h1>

<p>Explore how IIDE’s digital marketing courses helped shape their careers and fuel their success.</p>

Glimpse of what you’ll learn

Unlock Placement Statistics

<p>
    Dive into the numbers that make us the #1 choice for career success
</p>

medium_Salary Distribution_Desktop.webp

small_Salary Distribution_Desktop.webp

thumbnail_Salary Distribution_Desktop.webp

Salary Distribution_Desktop.webp

thumbnail_Salary Distribution_Mobile.webp

Salary Distribution_Mobile.webp

<p>
    Want to Know Why 2,50,000+ Students Trust Us?
</p>

<div class="raw-html-embed">
<h3><span>Related</span> Blogs
</h3></div>


Want to have a look at the Marketing Strategy of Cyient? Here is a detailed overview of the company for you to look at.

Comprehensive Marketing Strategy Of Cyient - 2025 | IIDE

<div class="raw-html-embed"><div class="et_pb_text_inner"><p><span style="font-weight: 400;">In a previous article, we learned about the </span><a href="https://iide.co/case-studies/marketing-strategy-of-dixon-technologies/"><span style="font-weight: 400;">marketing strategy of Dixon Technologies.</span></a><span style="font-weight: 400;"> In this blog, we will take a closer look at the <strong>marketing strategy of Cyient</strong> – India’s leading global engineering and technology company.&nbsp;</span></p><p><span style="font-weight: 400;">The goal is to gain insight into Cyient and how it became India’s leading global engineering and technology company.</span></p><p><span style="font-weight: 400;">As you can see, the world is now completely online, and marketing is the be-all and end-all of any industry. If you want to know more about marketing, join our </span><a href="https://masterclass.iide.co/video/digital-marketing-fundamentals?utm_source=Blog&amp;utm_medium=Internal_Link&amp;utm_campaign=MasterClass"><span style="font-weight: 400;">Free Masterclass on Digital Marketing </span></a><span style="font-weight: 400;">by the CEO and founder of IIDE, Karan Shah.</span></p><p><span style="font-weight: 400;">At the end of this blog, you will gain knowledge about the overall marketing strategy of Cyient. Before we go in-depth, let us start with the history of the company, its target audience and its digital presence.</span></p></div></div>

<div class="raw-html-embed"><ul style="text-align:left;">
    <li>
        45 Mins Masterclass
    </li>
    <li>
        Watch Anytime, Anywhere
    </li>
    <li>
        1,00,000+ Students Enrolled
    </li>
</ul></div>

Marketing Strategy of Cyient: STP Analysis & Campaigns

Aditya Shastri

Courses Recommended for you

Aditya Shastri