Detailed Marketing Strategy of CreditMate – With Detailed Overview

In our previous article, we learned about the marketing strategy of Paytm, an Indian multinational fintech company. In this blog, we will go over the marketing strategy of CreditMate, an overdue payment collection fintech.

The purpose is to learn and gain insights into Creditmate and how the Paytm Creditmate platform uses technology and AI to set the global standard in collections management.

Marketing is a component of a company’s DNA that can make or break it. Marketing has followed users around the world as they migrate to the digital realm. Being digital and learning new digital techniques are central to the new era. If you are interested in cutting-edge digital marketing, you should check out the Free MasterClass of IIDE on Digital Marketing 101 by our CEO and Founder, Karan Shah. 

Besides, if you want to master a specific skill relevant to you, look for short-term certifications courses in digital marketing. Further, the short courses are not only detailed but also time-efficient, with guidance from industry leaders providing meaningful insights.

In this blog, we will go over the marketing strategy of CreditMate India in full detail. Let us begin our deep dive by learning about the company’s story, target audience, and digital presence.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 21, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]