Detailed Marketing Strategy of CreditMate – With Detailed Overview

In our previous article, we learned about the marketing strategy of Paytm, an Indian multinational fintech company. In this blog, we will go over the marketing strategy of CreditMate, an overdue payment collection fintech.

The purpose is to learn and gain insights into Creditmate and how the Paytm Creditmate platform uses technology and AI to set the global standard in collections management.

Marketing is a component of a company’s DNA that can make or break it. Marketing has followed users around the world as they migrate to the digital realm. Being digital and learning new digital techniques are central to the new era. If you are interested in cutting-edge digital marketing, you should check out the Free MasterClass of IIDE on Digital Marketing 101 by our CEO and Founder, Karan Shah. 

Besides, if you want to master a specific skill relevant to you, look for short-term certifications courses in digital marketing. Further, the short courses are not only detailed but also time-efficient, with guidance from industry leaders providing meaningful insights.

In this blog, we will go over the marketing strategy of CreditMate India in full detail. Let us begin our deep dive by learning about the company’s story, target audience, and digital presence.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Lead Trainer & Business Development Head at IIDE

Updated on: Oct 21, 2022

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Author's Note:

I’m Aditya Shastri, and this case study has been created with the support of my students from IIDE's digital marketing courses.

The practical assignments, case studies, and simulations completed by the students in these courses have been crucial in shaping the insights presented here.

If you found this case study helpful, feel free to leave a comment below.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

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Lead Trainer & Business Development Head at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.

Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.

Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.