Last time we had a detailed overview of the SWOT analysis of Credit Suisse. This time, we will gear up the marketing strategy of Credit Suisse in detail.
Credit Suisse is one of the world’s leading banks and financial services founded in 1856 its history is over 166 years ago. It is the major financial institution around the world providing services in investment banking, private banking, asset management, and shared services.
Another aspect that made Credit Suisse a giant is investment and stocks and marketing.
As now everything is online and marketing plays an important role if you are interested to learn about marketing – check out this Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.
This blog will cover every detail of the marketing strategy of Credit Suisse, but before we dive deep into all the details let us take a look at the company’s story, target audience and digital presence.
About Credit Suisse,
Credit Suisse is a global investment bank and financial service firm. The headquarters are in Zurich, Switzerland. Credit Suisse is one of the world’s leading banks and financial services founded in 1856 its a history of over 166 years ago. It has more than 300+ branches all over the world and it is one of the nine global “Bulge Bracket” banks providing services private banking and more.
Credit Suisse’s journey started in 1856, 166 years ago to fund the development of Switzerland’s rail system by the politician Alfred Escher and Allgemeine Deutsche credit-Anstalt. Credit Suisse is a major investor in the development of Switzerland’s rail system and played a substantial role in the economic development of Switzerland.
| CEO | Ulrich Koerner |
|---|---|
| CMO | Francesco De Ferrari |
| Area Served | Worldwide |
| Industry | Investment Banking |
| Market Share/ Revenue | 22,696 trillion |
| Vision | We build lasting value by serving our clients with care and entrepreneurial spirit. |
| Tagline | Our brand. Our belief in making progress happen. Who we are. |
Marketing Strategy of Credit Suisse
Credit Suisse’s marketing aims at assisting the company’s aims and objectives concerning its financial and economic decisions by putting it in a competitive space.
Segmentation, Targeting and Positioning
Segmentation
STP begins with segmentation, in which organizations break their marketing into distinct categories depending on factors such as those listed below.
- Demographics Segmentation
- Geographical Segmentation
- Location-Based Segmentation
It identifies the group of buyers based on differences in their desires or requirements. From the beginning, the products of Credit Suisses are segmented based on customers belonging to similar geographical areas. Besides geography, psychographics and demographics are also considered.
Targeting – is a marketing technique that separates a large market into smaller groups to focus on a specific portion of that market. It identifies and caters to a certain client segment based on its unique characteristics. The majority of Credit Suisse banks’ target audience is individuals with higher incomes or big business owners.
Positioning shows where your product and goods stand with other company products that sell products that are comparable to yours. Credit Suisse positions itself as a bank that is simple to use, convenient, and safe. Because their clients are seen as wealthy, they employ a premium positioning technique.
Marketing Campaign
Lenovo and Credit Suisse
This campaign was designed to show the mutual relationship between Lenevo and Credit Suisse. Lenovo back then in 2013 has been supplying NASAs astronauts with their computers since 1995. But despite cornering the market in space, ThinkPads were hard to come by in Brazil. Lenovo’s wish to expand in Brazil was fulfilled by Credit Suisse, which not only shows mutual relation but also trust shown by both the companies.
Multimedia Star – Roger Federer
This campaign was designed to relate Roger Federer’s life with Credit Suisse, which is always tightly packed and minutely timed. A different set of photos and video sessions with the tennis star was shot in just a few hours. But Roger Federer would not be Roger Federer, if he could not master this unusual challenge in his usual professional aptitude depicting the work style of Credit Suisse.
Hanging out with Sergio Garcia
The video was shot in Paris as the #RyderCup was officially kicked off. Credit Suisse’s golf partner Sergio Garcia has not just been training his golf game; youngster Paul Wolfson tested his thinking aptitude with quick questions to think fast!
Social Media Marketing
Credit Suisse is the world’s best Investment Banking firm, but it also has a solid social media presence. Concerning leading social media platforms like Instagram and Facebook, Credit Suisse has 1,58,203 followers on Facebook and 14.9k followers on Instagram, respectively, intending to create brand credibility and value in the minds of the customer. On Facebook, Bridgestone has 1.3 million page likes with the most engaging content. There they post collaborations, posts explaining the benefits and advantages of purchasing Bridgestone tires, driving tips and guidance, charity posts, and some attractive pictures and videos of cars using Bridgestone tires. Hence, we can say looking at their social media pages; they are actively posting their content.
SEO Marketing
The picture above shows the traffic and SEO ranking for the domain of Credit Suisse https://www.credit-suisse.com/in/en.html . And talking about the figures, the number of keywords below 500 is bad, above 1000 is good, and 10,000+ is amazing.
In the case of Credit Suisse, the number of organic keywords is 1,171,908 which falls under the category of amazing. Similarly, the monthly organic traffic is 341,462 which also is amazing. But looking at the traffic chart of the month, the graphic seems to be slightly down which means that they even had more traffic at the beginning of the month.
Overall, we can say that Credit Suisse is fueled with good and effective SEO strategies.
Influencer Marketing
There is no such influencer marketing done by Credit Suisse. There is also no such famous celebrity promoting the brand value services, or policies provided by the bank. But promoting the brand value, products, and services of the bank by some known and popular faces will increase the sales of the bank eventually.
Mobile Apps
The Credit Suisse has even launched a customer-friendly and very easy-to-use mobile banking application for the convenience of the customers of the Credit Suisse which can be easily accessed from the play store or any Apple device.
Content Marketing Strategies
Credit Suisse has various stories and blog posts on its website about its achievements. They usually add blogs or new feeds to their story segment to create awareness about the brand and enhance the branding span. On their website, we can see news & updates, a corporate gallery, sustainability, innovation & strategy, Credit Suisse Value and purpose etc. and many more.
This ends with an elaborative marketing strategy of Credit Suisse. Let us conclude our learning below from the marketing strategy of Credit Suisse.
What’s unique in Credit Suisse Marketing?
With a worldwide image, Credit Suisse is a well-known and renowned Investment Banking company catering to various financial needs and requirements of their clients, comprising Wealth management, Asset management, Swiss Bank and Investment Banking.
We highlighted one of the best and oldest investment banking companies still functioning today and aim at providing quality services to their clients. This could help them overcome the competitive advantage enjoyed by their counterparts.
Adopting digital marketing is one technique to overcome the competitive advantage enjoyed by competitors. It helps make marketing work effectively by evolving along with the digital age and dynamic internet ecosystem.
Digital marketing is crucial since it links a company with its clients when they are online and is effective across all sectors. It links businesses with ideal consumers through SEO and PPC on Google, social media marketing, and email marketing. If you would like to learn more and develop skills, check out IIDE’s 4-Month Digital Marketing Course to learn more.
Alternatively, you can enrol in one of our free online masterclasses led by IIDE’s CEO, Karan Shah, to gain insight into the field of digital marketing.
We hope this blog on the marketing strategy of Credit Suisse has given you a good insight into the company’s marketing strategies.
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