Name: Complete Marketing Strategy Of Credit Suisse - 2025 | IIDE
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<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><h3><b>About Credit Suisse,</b></h3><p><img fetchpriority="high" decoding="async" class="wp-image-272853 alignnone " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736874399962-28cdb3f1080d83b7e8023fdaf64c2493.webp" alt="Marketing Strategy of Credit Suisse - credit suisse reuters" width="445" height="218"></p><p><span style="font-weight: 400;">Credit Suisse is a global investment bank and financial service firm. The headquarters are in Zurich, Switzerland. Credit Suisse is one of the world’s leading banks and financial services founded in 1856 its a history of over 166 years ago. It has more than 300+ branches all over the world and it is one of the nine global “Bulge Bracket” banks providing services private banking and more.&nbsp;</span></p><p><span style="font-weight: 400;">Credit Suisse’s journey started in 1856, 166 years ago to fund the development of Switzerland’s rail system by the politician Alfred Escher and Allgemeine Deutsche credit-Anstalt. Credit Suisse is a major investor in the development of Switzerland’s rail system and played a substantial role in the economic development of Switzerland.</span></p></div><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><table class="dcf-table dcf-table-bordered dcf-table-striped" style="height: 208px;"><caption><strong>Quick Stats on Credit Suisse</strong></caption><tbody><tr style="height: 23px;"><th style="height: 23px; width: 132px;" scope="row">CEO</th><td style="height: 23px; width: 749px;" data-label="CEO"><span style="font-weight: 400;">Ulrich Koerner</span></td></tr><tr style="height: 23px;"><th style="height: 23px; width: 132px;" scope="row">CMO</th><td style="height: 23px; width: 749px;" data-label="CMO"><span style="font-weight: 400;">Francesco De Ferrari</span></td></tr><tr style="height: 23px;"><th style="height: 22px; width: 132px;" scope="row">Area Served</th><td style="height: 22px; width: 749px;" data-label="Area Served"><span style="font-weight: 400;">Worldwide</span></td></tr><tr style="height: 23px;"><th style="height: 23px; width: 132px;" scope="row">Industry</th><td style="height: 23px; width: 749px;" data-label="Industry"><span style="font-weight: 400;">Investment Banking</span></td></tr><tr style="height: 47px;"><th style="height: 47px; width: 132px;" scope="row">Market Share/ Revenue</th><td style="height: 47px; width: 749px;" data-label="Market Share/ Revenue"><span style="font-weight: 400;">22,696 trillion</span></td></tr><tr style="height: 47px;"><th style="height: 47px; width: 132px;" scope="row">Vision</th><td style="height: 47px; width: 749px;" data-label="Vision"><span style="font-weight: 400;">We build lasting value by serving our clients with care and entrepreneurial spirit.</span></td></tr><tr style="height: 23px;"><th style="height: 23px; width: 132px;" scope="row">Tagline</th><td style="height: 23px; width: 749px;" data-label="Tagline"><span style="font-weight: 400;">Our brand. Our belief in making progress happen. Who we are.</span></td></tr></tbody></table></div></div><h2><b><br>Marketing Strategy of Credit Suisse</b></h2><p><span style="font-weight: 400;">Credit Suisse’s marketing aims at assisting the company’s aims and objectives concerning its financial and economic decisions by putting it in a competitive space.</span></p><h3><b>Segmentation, Targeting and Positioning</b></h3><p><b>Segmentation&nbsp;</b></p><p><span style="font-weight: 400;">STP begins with segmentation, in which organizations break their marketing into distinct categories depending on factors such as those listed below.</span></p><ol><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Demographics Segmentation</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Geographical Segmentation</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Location-Based Segmentation</span></li></ol><p><span style="font-weight: 400;">It identifies the group of buyers based on differences in their desires or requirements. From the beginning, the products of Credit Suisses are segmented based on customers belonging to similar geographical areas. Besides geography, psychographics and demographics are also considered.&nbsp;</span></p><p><b>Targeting – </b><span style="font-weight: 400;">is a marketing technique that separates a large market into smaller groups to focus on a specific portion of that market. It identifies and caters to a certain client segment based on its unique characteristics. The majority of Credit Suisse banks’ target audience is individuals with higher incomes or big business owners.</span></p><p><b>Positioning </b><span style="font-weight: 400;">shows where your product and goods stand with other company products that sell products that are comparable to yours. Credit Suisse positions itself as a bank that is simple to use, convenient, and safe. Because their clients are seen as wealthy, they employ a premium positioning technique.</span></p><h3><b>Marketing Campaign</b></h3><p><strong>Lenovo and Credit Suisse</strong></p><p><img decoding="async" class="wp-image-328721 alignnone size-full" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736874400621-5b20121d1f6b6eee5ab2a290b32e046b.webp" alt="Marketing Strategy of Credit Suisse - Campaign 1" width="538" height="172" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2022/09/1-16.jpgw3.webp 538w, https://iide.co/wp-content/uploads/2022/09/1-16-480x153.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 538px, 100vw"></p><p><span style="font-weight: 400;">This campaign was designed to show the mutual relationship between Lenevo and Credit Suisse. Lenovo back then in 2013 has been supplying&nbsp; NASAs astronauts with their computers since 1995. But despite cornering the market in space, ThinkPads were hard to come by in Brazil. Lenovo’s wish to expand in Brazil was fulfilled by Credit Suisse, which not only shows mutual relation but also trust shown by both the companies.</span></p><p><strong>Multimedia Star – Roger Federer</strong></p><p><img decoding="async" class="wp-image-328722 alignnone size-full" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736874401153-cc6ff5545e4eef3b703f4cc211feeb2a.webp" alt="Marketing Strategy of Credit Suisse - Campaign 2" width="319" height="146" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2022/09/2-17.jpgw3.webp 319w, https://iide.co/wp-content/uploads/2022/09/2-17-300x137.jpg 300w, https://iide.co/wp-content/uploads/2022/09/2-17-150x69.jpg 150w" sizes="(max-width: 319px) 100vw, 319px"></p><p><span style="font-weight: 400;">This campaign was designed to relate Roger Federer’s life with Credit Suisse,&nbsp; which is always tightly packed and minutely timed. A different set of photos and video sessions with the tennis star was shot in just a few hours. But Roger Federer would not be Roger Federer, if he could not master this unusual challenge in his usual professional aptitude depicting the work style of Credit Suisse.</span></p><p><strong>Hanging out with Sergio Garcia</strong></p><p><img decoding="async" class="wp-image-328723 alignnone size-full" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736874401718-80fa20349a2db2ed21cdc3e9e6f0c7cc.webp" alt="Marketing Strategy of Credit Suisse - Campaign 3" width="397" height="192" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2022/09/3-16.jpgw3.webp 397w, https://iide.co/wp-content/uploads/2022/09/3-16-300x145.jpg 300w, https://iide.co/wp-content/uploads/2022/09/3-16-150x73.jpg 150w" sizes="(max-width: 397px) 100vw, 397px"></p><p><span style="font-weight: 400;">The video was shot in Paris as the </span><a href="https://www.youtube.com/hashtag/rydercup" rel="nofollow noopener noreferrer" target="_blank"><span style="font-weight: 400;">#RyderCup</span></a><span style="font-weight: 400;"> was officially kicked off. Credit Suisse’s golf partner Sergio Garcia has not just been training his golf game; youngster Paul Wolfson tested his thinking aptitude with quick questions to think fast!&nbsp;</span></p><h3><b><br>Social Media Marketing&nbsp;</b></h3><p><span style="font-weight: 400;">Credit Suisse is the world’s best Investment Banking firm, but it also has a solid social media presence. Concerning leading social media platforms like Instagram and Facebook, Credit Suisse has&nbsp; 1,58,203 followers on Facebook and 14.9k followers on Instagram, respectively, intending to create brand credibility and value in the minds of the customer. On Facebook, Bridgestone has 1.3 million page likes with the most engaging content. There they post collaborations, posts explaining the benefits and advantages of purchasing Bridgestone tires, driving tips and guidance, charity posts, and some attractive pictures and videos of cars using Bridgestone tires. Hence, we can say looking at their social media pages; they are actively posting their content.&nbsp;</span></p><h3><b>SEO Marketing</b></h3><p><img decoding="async" class="wp-image-328724 alignnone size-full" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736874402292-e78c8b892aa18a07a7daf9f4e07cdaf7.webp" alt="Marketing Strategy of Credit Suisse - SEO" width="272" height="416" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2022/09/4-15.jpgw3.webp 272w, https://iide.co/wp-content/uploads/2022/09/4-15-196x300.jpg 196w, https://iide.co/wp-content/uploads/2022/09/4-15-150x229.jpg 150w" sizes="(max-width: 272px) 100vw, 272px"></p><p><span style="font-weight: 400;">The picture above shows the traffic and SEO ranking for the domain of Credit Suisse </span><a href="https://www.credit-suisse.com/in/en.html" rel="nofollow noopener noreferrer" target="_blank"><span style="font-weight: 400;">https://www.credit-suisse.com/in/en.html</span></a><span style="font-weight: 400;"> . And talking about the figures, the number of keywords below 500 is bad, above 1000 is good, and 10,000+ is amazing.&nbsp;</span></p><p><span style="font-weight: 400;">In the case of Credit Suisse, the number of organic keywords is 1,171,908 which falls under the category of amazing. Similarly, the monthly organic traffic is 341,462 which also is amazing. But looking at the traffic chart of the month, the graphic seems to be slightly down which means that they even had more traffic at the beginning of the month.</span></p><p><span style="font-weight: 400;">Overall, we can say that Credit Suisse is fueled with good and effective SEO strategies.</span></p><h3><b>Influencer Marketing</b></h3><p><span style="font-weight: 400;">There is no such influencer marketing done by Credit Suisse. There is also no such famous celebrity promoting the brand value services, or policies provided by the bank. But promoting the brand value, products, and services of the bank by some known and popular faces will increase the sales of the bank eventually.</span></p><h3><b>Mobile Apps</b></h3><p><img decoding="async" class="wp-image-328725 alignnone size-full" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736874402871-69d28ae457d83d99fb64998d3ce35aa8.webp" alt="Marketing Strategy of Credit Suisse - Mobile App" width="191" height="340" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2022/09/5-11.jpgw3.webp 191w, https://iide.co/wp-content/uploads/2022/09/5-11-169x300.jpg 169w, https://iide.co/wp-content/uploads/2022/09/5-11-150x267.jpg 150w" sizes="(max-width: 191px) 100vw, 191px"></p><p><span style="font-weight: 400;">The Credit Suisse has even launched a customer-friendly and very easy-to-use mobile banking application for the convenience of the customers of the Credit Suisse which can be easily accessed from the play store or any Apple device.</span></p><h3><b><br>Content Marketing Strategies</b></h3><p><span style="font-weight: 400;">Credit Suisse has various stories and blog posts on its website about its achievements. They usually add blogs or new feeds to their story segment to create awareness about the brand and enhance the branding span. On their website, we can see news &amp; updates, a corporate gallery, sustainability, innovation &amp; strategy, Credit Suisse Value and purpose etc. and many more. </span></p><p>This ends with an elaborative marketing strategy of Credit Suisse. Let us conclude our learning below from the marketing strategy of Credit Suisse.</p></div></div>

<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h2><b>What’s unique in Credit Suisse Marketing?</b></h2><p><span style="font-weight: 400;">With a worldwide image, Credit Suisse is a well-known and renowned Investment Banking company catering to various financial needs and requirements of their clients, comprising Wealth management, Asset management, Swiss Bank and Investment Banking.</span></p><p><span style="font-weight: 400;">We highlighted one of the best and oldest investment banking companies still functioning today and aim at providing quality services to their clients. This could help them overcome the competitive advantage enjoyed by their counterparts.</span></p><p><span style="font-weight: 400;">Adopting digital marketing is one technique to overcome the competitive advantage enjoyed by competitors. It helps make marketing work effectively by evolving along with the digital age and dynamic internet ecosystem.</span></p><p><span style="font-weight: 400;">Digital marketing is crucial since it links a company with its clients when they are online and is effective across all sectors. It links businesses with ideal consumers through SEO and PPC on Google, social media marketing, and email marketing. </span><span style="font-weight: 400;">If you would like to learn more and develop skills, check out </span><strong><a href="https://iide.co/online-digital-marketing-course/?swcfpc=1">IIDE’s 4-Month Digital Marketing Course</a></strong><span style="font-weight: 400;"> to learn more.</span></p><p><span style="font-weight: 400;">Alternatively, you can enrol in one of our </span><strong><a href="https://iide.co/meetups/">free online masterclasses</a></strong><span style="font-weight: 400;"> led by IIDE’s CEO, Karan Shah, to gain insight into the field of digital marketing.&nbsp;</span></p><p><span style="font-weight: 400;">We hope this blog on the marketing strategy of Credit Suisse has given you a good insight into the company’s marketing strategies.</span></p><p><span style="font-weight: 400;">If you like such in-depth analysis of companies just like the marketing strategy of Credit Suisse check out our</span><strong><a href="https://iide.co/case-studies/swot-analysis-of-suzuki/?swcfpc=1#:~:text=IIDE%20Knowledge%20portal."> IIDE Knowledge portal</a></strong><span style="font-weight: 400;"> for more fascinating case studies.</span></p><p><span style="font-weight: 400;">Thank you for taking the time to read the marketing strategy of Credit Suisse, and do share your thoughts on this case study marketing strategy of Credit Suisse in the comments section below.</span></p></div></div>

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Looking for complete details about the marketing strategy of Credit Suisse Bring your search to halt & have a look at our blog to get all your answers.

Complete Marketing Strategy Of Credit Suisse - 2025 | IIDE

<div class="raw-html-embed"><div class="et_pb_text_inner"><p><span style="font-weight: 400;">Last time we had a detailed overview of the </span><a href="https://iide.co/case-studies/swot-analysis-of-credit-suisse/"><span style="font-weight: 400;">SWOT analysis of Credit Suisse</span></a><span style="font-weight: 400;">. This time, we will gear up the marketing strategy of Credit Suisse in detail.</span></p><p><span style="font-weight: 400;">Credit Suisse is one of </span><a href="https://corporatefinanceinstitute.com/resources/careers/companies/banks-in-switzerland/" rel="nofollow noopener noreferrer" target="_blank"><span style="font-weight: 400;">the world’s leading banks and financial services</span></a><span style="font-weight: 400;"> founded in 1856 its history is over 166 years ago. It is the major financial institution around the world providing services in investment banking, private banking, asset management, and shared services.&nbsp;</span></p><p><span style="font-weight: 400;">Another aspect that made Credit Suisse a giant is investment and stocks and marketing.</span></p><p><span style="font-weight: 400;">As now everything is online and marketing plays an important role if you are interested to learn about marketing – check out this </span><a href="https://iide.co/digital-marketing-basics?swcfpc=1"><span style="font-weight: 400;">Free MasterClass on Digital Marketing 101</span></a><span style="font-weight: 400;"> by the CEO and Founder of IIDE, Karan Shah.</span></p><p><span style="font-weight: 400;">This blog will cover every detail of the marketing strategy of Credit Suisse, but before we dive deep into all the details let us take a look at the company’s story, target audience and digital presence.</span></p></div></div>

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Complete Marketing Strategy of Credit Suisse – Detailed Analysis

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