Name: Precise Marketing Strategy Of CPIC - 2025 - IIDE
Brand: IIDE
Rating: 9.9 (103837 reviews)

medium_upload-1736874390508.png

small_upload-1736874390508.png

thumbnail_upload-1736874390508.png

upload-1736874390508.png

<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h2><strong>About CPIC –</strong></h2><p><img decoding="async" class="aligncenter wp-image-368628 size-full" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736874386761-f34e9b894e3aadc496b0996583758c5a.webp" alt="marketing strategy of cpic - cpic logo" width="258" height="117" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2023/01/cpic-logo-blk-CPIC-Global-1.pngw3.webp 258w, https://iide.co/wp-content/uploads/2023/01/cpic-logo-blk-CPIC-Global-1-150x68.png 150w" sizes="(max-width: 258px) 100vw, 258px"></p><p style="text-align: center;"><strong>Source – CPIC-Global</strong></p><p><span style="font-weight: 400;">CPIC or also known as the China Pakistan Investment Corporation was founded in 2017 by Zeeshaan Shah. The privately held, award-winning real estate investment company Cpic has offices in New York and Karachi in addition to its London headquarters. CPIC seeks to improve Pakistan by creating secure, long-lasting neighbourhoods that promote unity and support thriving local economies.</span></p><p><span style="font-weight: 400;"> It is an industry leader in real estate and construction, concentrating on business prospects along the $62 billion China-Pakistan Economic Corridor (CPEC).</span></p><p><span style="font-weight: 400;">The only company in Gwadar’s history to finish infrastructure projects and turn over plots is CPIC!</span></p><p><span style="font-weight: 400;">By providing global investors with a secure route to Pakistan’s real estate market, CPIC is encouraging increased Foreign Direct Investment into the country, building world-class communities and increasing standards of living for the local population.</span></p><p><span style="font-weight: 400;">CPIC is the market leader for real estate in Pakistan, NOC is approved by GDA, and it offers flexible payment plans Handing over completed plots to customers in 24 months. Since trade generates money for the area, real estate investment is currently seeing a surge.</span></p><p><strong>Quick Stats on CPIC –</strong></p><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><table class="dcf-table dcf-table-bordered dcf-table-striped dcf-w-100%"><tbody><tr><td>CEO</td><td>Zeeshaan Shah</td></tr><tr><td>CMO</td><td>Sandeep Gulati</td></tr><tr><td>Area Served</td><td>Pakistan</td></tr><tr><td>Industry</td><td>Real Estate</td></tr><tr><td>Market Revenue</td><td>$6 Million</td></tr><tr><td>Vision</td><td>Make responsible investments promoting sustainable development in CPEC related investments in Pakistan.</td></tr><tr><td>Tagline</td><td>Building tomorrow’s communities together</td></tr></tbody></table></div><h2><strong>Marketing Strategy of CPIC –</strong></h2><p><span style="font-weight: 400;">Let’s find out more about the marketing strategy of CPIC! And how CPIC carries out the marketing campaign, etc.</span></p><h3><strong>Segmentation, Targeting, and Positioning</strong></h3><p><span style="font-weight: 400;">The Target Market depends on various aspects such as geography, demography, and the behaviour of the people. Demographic segmentation is dividing the mass market into smaller segments and groups based on area, surroundings and government approval.&nbsp;</span></p><p><span style="font-weight: 400;">Targeting is essential to find whether the intuition is real or just an expectation.</span></p><p><span style="font-weight: 400;">CPIC needs to decide whether the segment it is planning to target can be financially lucrative. Providing a complete guide about the property and talking about the beneficiaries might help. Foreign direct investment will play an important role in this sector.</span></p><p><span style="font-weight: 400;">CPIC established its place in the market by being the only business to finish the infrastructure and turn over plots in Gwadar’s history! Through its programmes, CPIC started to produce results, turning Pakistan into one of the top travel destinations.</span></p><h3><strong>Marketing Campaigns</strong></h3><ul><li><b>#PAK2030 Campaign in London</b></li></ul><p><img decoding="async" class="aligncenter wp-image-368630 " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736874387398-551cecc3f65d857f33c0e26e4b24e040.webp" alt="marketing strategy of cpic - marketing campaign" width="400" height="403"></p><p><span style="font-weight: 400;">#PAK2030 is a movement to educate the world about the vibrant country and growing economy of Pakistan. 2030 in particular is about PwC’s 2017 report projecting that Pakistan will be the World’s 20th-largest economy by 2030!</span></p><p><span style="font-weight: 400;">Leading Gwadar real estate developer CPIC ran a promotional campaign in Central London, sponsoring 100 buses across the capital, promoting Gwadar under the slogan “The World’s Most Expensive Campaign Ever to Promote Gwadar.” – The Gateway to Emerging Pakistan.&nbsp;</span></p><p><span style="font-weight: 400;">The buses travelled through some of the most affluent neighbourhoods in the world, including Knightsbridge, Park Lane, Mayfair, Oxford Street, the House of Parliament, the House of Lords, Westminster, and the Queen’s residence Buckingham Palace, reaching an estimated impact audience of over 100 million people. In London alone, the buses reached a direct audience of over 10 million people.</span></p><p><span style="font-weight: 400;">The campaign got successful as it grabbed the attention of thousands of people and generated awareness about the real estate developer CPIC.</span></p><ul><li><b>Changing Perceptions</b></li></ul><p><img decoding="async" class="aligncenter wp-image-368632 " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736874388240-f990957f7351cb397c9e88c4af04e9f7.webp" alt="marketing strategy of cpic - marketing campaign" width="400" height="283"></p><p><span style="font-weight: 400;">The CPEC revolution is helping Pakistan advance and maintain peace, as intended by CPIC. Pakistan has become one of the top tourist destinations, indicating that the government’s efforts to increase tourism in the nation are starting to pay off.</span></p><p><span style="font-weight: 400;">The campaign was effective, as Pakistan had a substantial rise in tourism of more than 70% in 2018 compared to 2017, mostly as a result of the government’s numerous attempts to boost the nation’s tourism industry, particularly the better security situation.</span></p><p><img decoding="async" class="aligncenter wp-image-368631 " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736874388918-14b386daf665d4cd313ba290512e0533.webp" alt="marketing strategy of cpic - marketing campaign" width="400" height="337"></p><p><span style="font-weight: 400;">Then, in 2019, the Campaign was set up to boost tourism in Pakistan. The Historical Ruins of Mohenjo-Daro may be reached from Karachi by public bus or once-a-week aircraft, and they were named a UNESCO World Heritage Site in 1980. About four periods of shifting perspectives took place, and they involved trips to Islamabad, Shigar, Skardu, Swat, Chitrai, and, lastly, Gwadar.</span></p><p><span style="font-weight: 400;">The campaign was a complete success, with a lot of enjoyment, a royal visit, exposure to local cuisine, and the simplicity of obtaining a tourist visa upon arrival.</span></p><h3><strong>Social Media Marketing</strong></h3><p><span style="font-weight: 400;">CPIC has a vibrant audience and is active on all social media platforms, including LinkedIn and Instagram. Youtube &amp; Facebook has more followers than Instagram, LinkedIn, and last but not least, Twitter combined.</span></p><ul><li>Facebook – 44K+</li><li>Instagram – 15.2K</li><li>LinkedIn – 3K+</li><li>Twitter – 2K+</li><li>Youtube – 44.9K</li></ul><p><span style="font-weight: 400;">&nbsp;The majority of the posts are promotional and informational, but there are also some posts about charity campaigns and events.</span></p><h3><strong>SEO Strategies</strong></h3><p><img decoding="async" class="aligncenter wp-image-368629 size-full" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736874389700-4576c15f9ddaac41fd85e9deeb658575.webp" alt="marketing strategy of cpic - ubersuggest seo screenshot" width="403" height="612" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2023/01/Screenshot-737.pngw3.webp 403w, https://iide.co/wp-content/uploads/2023/01/Screenshot-737-198x300.png 198w, https://iide.co/wp-content/uploads/2023/01/Screenshot-737-150x228.png 150w" sizes="(max-width: 403px) 100vw, 403px"></p><p style="text-align: center;"><strong>Source – UberSuggest</strong></p><p><span style="font-weight: 400;">According to SEO rankings, having less than 500 keywords is bad, having more than 1000 is good, and having more than 10,000 is amazing. As can be seen, www.cpicglobal.com has 1966 organic keywords, which is a respectable number. This indicates that Cpic’s digital marketing is gathering a lot of insights.</span></p><p><span style="font-weight: 400;">Additionally, the monthly traffic is below average at 4K. Therefore, CPIC needs to continue working hard to keep the brand ascending in the Google organic SERP results.</span></p><h3><strong>Influencer Marketing</strong></h3><p><span style="font-weight: 400;">The first delegation of social media influencers from the UK, Canada, Australia, and Germany was brought to Pakistan by CPIC. All social media channels had about 6 million views of that tour.</span></p><p><span style="font-weight: 400;">Brooke Saward, one of the pioneers in the travel influencer industry, and Alexis Alford, a Californian who will soon break the record for the youngest female to visit every country in the world at age 21, were among the major media influencers.</span></p><h3><strong>E-Commerce Strategies</strong></h3><p><span style="font-weight: 400;">In talking about e-commerce strategies CPIC has its website from where they hire their services with special offers. It has exceptional importance to CPEC since it is a strategic port at the tip of the South Asian sea networking countries with vital trade.</span></p><h3><strong>Mobile Apps</strong></h3><p><span style="font-weight: 400;">CPIC has a Mobile app termed “CPIC Global” which is available on the play store as well as on the app store. It has around 1k+ downloads. The app provides new feeds, construction and project-related updates.</span></p><h3><strong>Content Marketing Strategies</strong></h3><p>Along with its presence on social media, they also publish blogs and interview videos on its website for the audience to understand its mission and growth. Content Marketing helps the audience to know about the company better.</p><p>This ends with the elaborative marketing strategy of CPIC. Let’s conclude this case study.</p></div></div>

<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h2><strong>What’s Unique in the Marketing Strategy of CPIC?</strong></h2><p><span style="font-weight: 400;">According to the marketing strategy of CPIC, we can observe that the organisation is acquiring recognition and support on a global scale. Pakistan is quickly turning into a major tourism destination. Being the Only Company to Complete Infrastructure in Gwadar’s History is Unique! Though CPIC lacks in its digital marketing methods, it is still trying to evolve and grow in the digital sector.</span></p><p><span style="font-weight: 400;">We are all aware that pandemics, which touched every industry, have had a significant impact on digital marketing. About 60% of people worldwide utilise the internet, according to digital marketing data. Due to the pandemic and the increase in internet commerce, it increased by 20% over the last two years. </span></p><p><span style="font-weight: 400;">The reputation of a well-known firm is crucial. The brand image of a corporation may be made or broken by its advertising techniques. Through digital marketing, successful campaigns can be created, and any errors can be quickly fixed.</span></p><p><span style="font-weight: 400;">Learning about this evolving marketplace is a significant first step given the increasing relevance of digital marketing. Check out IIDE’s<a href="https://iide.co/online-digital-marketing-course/"> 4-Month Digital Marketing Course</a> and <a href="https://iide.co/master-mba-digital-marketing/">11-Month Digital Marketing Course</a> to learn more if you want to extend your ability and skill set.</span></p><p><span style="font-weight: 400;">We hope that our blog post about the marketing strategy of CPIC has provided you with valuable insight into the company’s marketing plans.</span></p><p><span style="font-weight: 400;">If you enjoy such in-depth examinations of businesses, such as the marketing strategy of CPIC, visit our </span><a href="https://iide.co/case-studies/swot-analysis-of-suzuki/?swcfpc=1#:~:text=IIDE%20Knowledge%20portal."><span style="font-weight: 400;">IIDE Knowledge site</span></a><span style="font-weight: 400;"> for more engrossing case studies.</span></p><p><span style="font-weight: 400;">Thank you for taking the time to read this, and do share your thoughts on this case study of the marketing strategy of CPIC in the comments section below.</span></p></div></div>

<div class="raw-html-embed"><h3>
Courses Recommended for you
</h3></div>


medium_ks-cta-bg.webp

small_ks-cta-bg.webp

thumbnail_ks-cta-bg.webp

ks-cta-bg.webp

Register Now

<div class="raw-html-embed"><ul>
    <li>
        45 Mins Masterclass
    </li>
    <li>
        Watch Anytime, Anywhere
    </li>
    <li>
        1,00,000+ Students Enrolled
    </li>
</ul></div>

medium_Karan-Shah-cta.webp

small_Karan-Shah-cta.webp

thumbnail_Karan-Shah-cta.webp

Karan-Shah-cta.webp

small_dm-masterclass-sidebar-cta.webp

thumbnail_dm-masterclass-sidebar-cta.webp

dm-masterclass-sidebar-cta.webp

<p style="line-height:1em;">
    <span style="font-size:34px;">Learn Digital Marketing for FREE</span>
</p>

<div class="raw-html-embed"><h2>
Frequently Asked Questions
</h2></div>


<h2>Awards &amp; Recognition</h2>

small_home-page-odmc-image.webp

thumbnail_home-page-odmc-image.webp

home-page-odmc-image.webp

download-icon.webp

Get Brochure

Advanced Online Digital Marketing Course

<p>Our alumni secured top digital marketing roles by showcasing the impactful projects they completed during IIDE’s advanced digital marketing course.</p>

<h2><span>Real-World Projects</span> That Launched Careers</h2>

<p>Stand out in the digital marketing industry with globally recognised certifications from IIDE and top platforms like Google, Meta, and HubSpot.</p>

<h2>Earn Globally Recognised <span>Certifications</span></h2>

<h2>Choose What's <span>Best for You</span></h2>

<p>Our online digital marketing course with placement includes an updated syllabus, featuring the latest digital marketing concepts. With practical training &amp; numerous live projects, this syllabus will prepare learners for today’s demanding industry.</p>

<h2>Master Digital <span>Skills That Matter</span></h2>

<p>Become a digital marketing strategist in today’s AI-dominated industry with some of the top online digital marketing courses in India offered by IIDE.</p>

<h2>Digital Marketing <span>Tools You’ll Master</span></h2>

No cost EMI and flexible 6, 9, or 12 monthly plans available.

EMI partners

<p>Enrolling in our online digital marketing course with placement means more than just learning from the top minds in the field — You can also choose to step onto our campus, connect with trainers, and learn in an inspiring environment.</p>

<h2><span>Campus</span> Immersion</h2>

<h2>Frequently Asked <span>Questions</span></h2>

<p>Select the certification that aligns with your goals. Want an even richer experience? Don’t forget to opt for Campus Immersion to take your learning to the next level.</p>

<h2>Your Investment in a <span>Brighter Future</span></h2>

<h2>Our <span>Hiring Partners</span></h2>

<p>Our trainers are seasoned professionals bringing years of expertise to every session. With their guidance, you’ll gain practical insights and the skills needed to lead in the digital world.</p>

<h2>Learn From the <span>Best Minds in the Industry</span></h2>

<h2>Learning <span>Methodology</span></h2>

<h2>Our Placement Statistics</h2>

<p>Our advanced digital marketing course is all about empowering students with real-world industry knowledge, hands-on learning, and the confidence to innovate and lead in the digital age.</p>

<h2>We Don’t Just Teach Digital Marketing — <span>We Build Digital Leaders</span></h2>

<p>We've helped thousands turn their dreams into careers through our digital marketing course with placement. Their success stories are all the proof you need.</p>

<h2>Turning Ambition Into <span>Achievements</span></h2>

<h1>Top Online Digital Marketing Courses in India With <span>AI Integrated Syllabus</span></h1>

<p>Explore how IIDE helped shape their careers and fuel their success</p>

<h2>Hear It From <span>Our Alumni</span></h2>

Download Brochure

<h2>Learning Methodology</h2>

<h1>#1 Online Digital Marketing Course in Nepal</h1>

<p>UAE’s best Online Digital Marketing Course taught by industry experts in a comprehensive and interactive format with self-paced and live online sessions.</p>

<h1>#1 Online <span>Digital Marketing Course in Dubai</span></h1>

<p>An overview of the career support and accomplishments of alumni from our Digital Marketing PG programs.</p>

<p>93% of IIDE Students Are Placed At Top Organisations</p>

<h2><span>Our Alumni</span> Leading the Digital World</h2>

<p>54% Average Salary Hike</p>

<h2>Awards &amp; <span>Recognition</span></h2>

small_home-page-pg-course-card.webp

thumbnail_home-page-pg-course-card.webp

home-page-pg-course-card.webp

Post-Graduation in Digital Marketing & Strategy

<p>Our alumni secured top digital marketing roles by showcasing the impactful projects they completed during the course.</p>

<p>Stand out in the digital marketing industry with globally recognized certifications from IIDE and top platforms like Google, Facebook, and HubSpots.</p>

<h2>Earn Globally Recognised <span>Certification</span></h2>

Curriculum Co-Designed & Co-Certified by Industry Leader

<p>Fastrack your digital marketing career with our 11-month Postgraduate Programme.</p>

<p>Our A-Z digital marketing curriculum goes beyond execution. We'll show you how to strategise like a pro, with practical experience to back it up. Here's a glimpse of what you'll learn:<br>&nbsp;</p>

<h2>PG in Digital Marketing &amp; <span>Strategy Syllabus</span></h2>

<h2><span>Digital Marketing Tools</span> You'll Master</h2>

<p>Fees start at:</p><h3>₹ 24,427 / Month</h3><ul><li>750+ In-person hours of learning</li><li>Mentoring from CXO's &amp; CMO's of leading brands</li><li>6 live brand projects</li><li>3 months mandatory Internship</li><li>100% Placement Assistance</li><li>No cost EMI and flexible 6, 9, or 12 monthly plans available.</li></ul>

Empower Your Education With Scholarship

Scholorship worth of

<p>Choose a payment plan that works for you. With flexible options, we make it easier to invest in your future and achieve your dreams without compromise.</p>

<p>Our trainers are seasoned professionals bringing years of expertise to every session. With their guidance, you'll gain practical insights and the skills needed to lead in the digital world.</p>

<p>Our PG in digital marketing &amp; strategy is all about empowering students with real-world industry knowledge, hands-on learning, and the confidence to innovate and lead in the digital age.</p>

<h2>We don't just teach digital marketing <span>We build digital leaders!</span></h2>

<h2>Achievements of Our <span>Graduate</span></h2>

<p>From cutting-edge facilities to real-world training, IIDE offers an unparalleled environment for digital marketing educations.</p>

<h2>The IIDE Experience: <span>A Campus Built for Success</span></h2>

<h1>PG in Digital Marketing &amp; Strategy With Placement Assistance</h1>

<p>Explore how IIDE’s digital marketing courses helped shape their careers and fuel their success.</p>

Glimpse of what you’ll learn

Unlock Placement Statistics

<p>
    Dive into the numbers that make us the #1 choice for career success
</p>

medium_Salary Distribution_Desktop.webp

small_Salary Distribution_Desktop.webp

thumbnail_Salary Distribution_Desktop.webp

Salary Distribution_Desktop.webp

thumbnail_Salary Distribution_Mobile.webp

Salary Distribution_Mobile.webp

<p>
    Want to Know Why 2,50,000+ Students Trust Us?
</p>

<div class="raw-html-embed">
<h3><span>Related</span> Blogs
</h3></div>


In this blog we have given detailed information on the marketing strategy of CPIC including STPs, marketing campaigns & more.

Precise Marketing Strategy Of CPIC - 2025 - IIDE

<div class="raw-html-embed"><div class="et_pb_text_inner"><p><span style="font-weight: 400;">In our previous article, we learnt in detail about the </span><a href="https://iide.co/case-studies/marketing-strategy-of-sunac/"><span style="font-weight: 400;">marketing strategy of Sunac</span></a><span style="font-weight: 400;">. In this article, we are going to elaborate on the <strong>marketing strategy of CPIC</strong> – a market-leading real estate and property developer.</span></p><p><span style="font-weight: 400;">The goal is to study CPIC and acquire insights into how it developed into Pakistan’s premium brand of market-leading real estate and property developer. CPIC seeks to improve Pakistan by creating sustainable and safe communities.</span></p><p><span style="font-weight: 400;">A marketing element that is part of a company’s DNA has the power to create or break the business. Online visitors from all around the world have followed the marketing sector online. If you have any interest in contemporary digital marketing, we strongly urge you to enrol in Karan Shah, our CEO and founder <a href="https://masterclass.iide.co/video/digital-marketing-fundamentals?utm_source=Blog&amp;utm_medium=Internal_Link&amp;utm_campaign=MasterClass">free masterclass on Digital Marketing</a>.</span></p><p><span style="font-weight: 400;">In this blog, we’ll go into detail about the marketing strategy of CPIC. Prior to getting too deep, let’s first investigate the company’s past, target market, and web presence.</span></p></div></div>

<div class="raw-html-embed"><ul style="text-align:left;">
    <li>
        45 Mins Masterclass
    </li>
    <li>
        Watch Anytime, Anywhere
    </li>
    <li>
        1,00,000+ Students Enrolled
    </li>
</ul></div>

Marketing Strategy of CPIC: Overview & Campaigns

Aditya Shastri

Courses Recommended for you

Aditya Shastri