Marketing Strategy of CPIC: Overview & Campaigns

In our previous article, we learnt in detail about the marketing strategy of Sunac. In this article, we are going to elaborate on the marketing strategy of CPIC – a market-leading real estate and property developer.

The goal is to study CPIC and acquire insights into how it developed into Pakistan’s premium brand of market-leading real estate and property developer. CPIC seeks to improve Pakistan by creating sustainable and safe communities.

A marketing element that is part of a company’s DNA has the power to create or break the business. Online visitors from all around the world have followed the marketing sector online. If you have any interest in contemporary digital marketing, we strongly urge you to enrol in Karan Shah, our CEO and founder free masterclass on Digital Marketing.

In this blog, we’ll go into detail about the marketing strategy of CPIC. Prior to getting too deep, let’s first investigate the company’s past, target market, and web presence.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Lead Trainer & Business Development Head at IIDE

Updated on: Sep 17, 2024

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Author's Note:

I’m Aditya Shastri, and this case study has been created with the support of my students from IIDE's digital marketing courses.

The practical assignments, case studies, and simulations completed by the students in these courses have been crucial in shaping the insights presented here.

If you found this case study helpful, feel free to leave a comment below.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

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Lead Trainer & Business Development Head at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.

Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.

Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.