Marketing Strategy of Classplus: STP Analysis & Campaigns

About Classplus –

Source – India Education Diary

Classplus was founded in the year 2018 by Mukul Rustagi, Vatsal Rustagi, Bikash Dash, Nikhil Goel and Bhaswat Agarwal to fulfil all the learning needs of an individual student or person. Classplus originated from Noida, Uttar Pradesh, India. Classplus is an EdTech company with total funding of Rs: 10,40,07,04,000.00 Indian Rupee in April 2022. And the company is evaluated to be more than Rs: 48,747,180,000 Indian Rupees in April 2022.

The idea of Classplus came when two founders namely Mukul Rustagi and Bhaswat Agarwal used to study at the same IITJEE coaching centre in New Delhi in the year 2007. But due to the increase in the number of students attendance and performance maintenance were difficult for the faculty and in 10 months the classes were shut down.

Quick Stats –

Marketing Strategy of ClassPlus –

To begin the marketing strategy of Classplus first take a look at its STP Analysis.

Segmentation, Targeting, and Positioning 

The classplus gives a variety of options for tutors to choose from starting from 15,000 to 50,000 Indian Rupees. The prices vary for different services the tutor opts for.  Initially, they will be given a free demo for 7 days. The classplus uses the subscription model which directly targets the students and allows them to choose the course from their desired tutor.

The target of the company was mostly the teachers/tutor who had problems during the pandemic getting students’ attendance and giving specific assignments to the students. And the teacher can create their channel through this which helps them to generate their source of revenue.

The basic difference is according to price attendance, live classes, and the number of times the tutor can assess a particular student.  Based on this a student can choose a plan. This helps the learner to get the maximum benefit from the course and helps the tutor to get a good review system which helps their profile to get on top anytime a new student comes in. 

Marketing Campaigns 

• Women’s day marketing campaign

On the occasion of Women’s day, Classplus has done a campaign on educators and coaching centres to go digital, which was an online campaign held on Youtube. They have discussed the problems and struggle faced by female tutors. How society treats female tutors for taking classes and having an orthodox mindset by the society. 

• Independence Day marketing campaign 

This was a masterclass held by Sudhir Shivaram on Independence day 2022  which lasted for around 20-30 minutes on Youtube. This campaign was done to showcase the financial freedom they have achieved by creating content on classplus and how their life has completely changed. And encouraging other tutors to give their exclusive content on this platform and earn financial freedom. Not only that the content that they provide how beneficial it is to the consumers.

• The marketing campaign in Time Square, New York

Classplus when they launched their mobile app they have done a campaign in Time Square, New York City to join their platform across the world. ITs was done on the eve of New Year.

With the slogan “Join The Clan”. This was one of the few occasions where Indian Startups had the privilege to get featured on a renowned digital billboard and also celebrate with them.

Social Media Marketing 

The company can be found on its official website Classplus and one can also download the app from Playstore and Appstore. It is also active on Facebook, Instagram, Linkedin, and Twitter. Linkedin has the highest number of followers, followed by Facebook, Instagram, and Twitter

• Facebook: 29,670
• Instagram: 20100
• LinkedIn: 87,657
• Twitter: 1428

Classplus is most active on Instagram making reels and making promotions for the same. Along with Twitter, they promote their app.

SEO Strategies 

Source – UberSuggest

As per the SEO ranking, it is viewed that the Number of keywords – below 500 is bad, above 1000 is good, and 10,000+ is amazing. So the number of keywords classplus has is 2,377 which is considered to be good. It gives the light that the digital marketing of classplus is gaining a good number of insights.

Also, traffic per month is around 240k+ which is known as Excellent. Hence by the stats, we can say that classplus has good command over SEO.

Influencer Marketing

Former Indian cricket team Captain and BCCI President Sourav Ganguly have joined hands with Classplus, an ed-tech startup, to promote thousands of educators and content creators by turning into a brand ambassador for them.

E-commerce Strategies

Taking about the E-commerce classplus has an official website from where one can create their app and add videos for the same. Most of the work is done on the company website.

Mobile Apps

Classplus has its application available both on the play store and AppStore. It has all the features that the company website has. And tutor and easily make changes to the course through the application. This app has 3.7 ratings and 10L+ downloads on the google play store.

Content Marketing Strategies

For content marketing, Classplus posts blogs on its website and there are various websites like the times of India that publish articles about Classplus. Along with that, they are fairly active on its social media platforms. This provides enough content for the audience to know the company.

This ends with the elaborated marketing strategy of Classplus.

What’s Unique in the Marketing Strategy of Classplus?

In the field of EdTech classplus is one of the fast-growing companies and also has given opportunities to many people. The initial stages such as investment and making the time to create the content is one of the most difficult tasks. Once the task is done and people start liking the content then earning money is easy on this platform. Since classplus for now has only one ambassador in the near future they have to get more engagements from celebrities. 

As we all know, digital marketing has taken a drastic change because of pandemics that affected every business. As per digital marketing statistics, about 60% of the population of the world uses the internet. It rose by 20% in the past two years due to the pandemic with many businesses going online. An established company’s image is everything. The brand image of a corporation can be formed or shattered by its campaign techniques. Through digital marketing, successful campaigns can be created, and any errors can be quickly fixed.

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We hope this blog on the marketing strategy of Classplus has given you a good insight into the company’s marketing strategies.

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