Extensive Marketing Strategy of Citibank with an Overall Analysis

In our previous article, we learned about the SWOT analysis of Citi. In this article, we are going to elaborate on the marketing strategy of Citibank. 

The objective is to help you gain insights into Citibank’s marketing strategy and how Citibank offers many of the benefits you’d expect from a large national bank, such as a diverse product offering and a large ATM network. However, it has fewer locations than some of its competitors, such as Wells Fargo and Bank of America, and its most competitive savings account isn’t accessible in all areas.

Marketing is a part of a company’s DNA that can either make it or break it. As users across the world go digital, marketing has followed them to the digital realm as well. If you are interested in new-age digital marketing, then you should check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.

We will fully cover our marketing strategy of Citibank in this blog. Before we begin our deep dive, let us start by learning the company’s story, target audience, and digital presence.