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In our previous article, we learned about the SWOT analysis of Citi. In this article, we are going to elaborate on the marketing strategy of Citibank.
The objective is to help you gain insights into Citibank’s marketing strategy and how Citibank offers many of the benefits you’d expect from a large national bank, such as a diverse product offering and a large ATM network. However, it has fewer locations than some of its competitors, such as Wells Fargo and Bank of America, and its most competitive savings account isn’t accessible in all areas.
Marketing is a part of a company’s DNA that can either make it or break it. As users across the world go digital, marketing has followed them to the digital realm as well. If you are interested in new-age digital marketing, then you should check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.
We will fully cover our marketing strategy of Citibank in this blog. Before we begin our deep dive, let us start by learning the company’s story, target audience, and digital presence.

Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Updated on: Oct 21, 2022
Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.
Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.
Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.