Marketing Strategy of Citi: World’s Top Credit Card Issuer

In our previous article, we learned in detail about the marketing strategy of American Express Bank. In this article, we’ll look over its marketing strategy of Citi in detail.

The objective is to help you gain insights on Citi and how it became the world’s largest credit card issuer and how they play a key role in the establishment of key market intermediaries like depositories, credit bureaus, clearing, and payment institutions.

Marketing is a crucial part of any business as it adds heavily to the organization’s success. As users all around the world shift to the digital world, marketing soon followed. If you’re interested in cutting-edge digital marketing, IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah, is a must-attend.

We will fully cover our marketing strategy of Citi in this blog. Let’s start by learning about the company’s story, target audience, and digital presence before we dive in.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 17, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.