Comprehensive Marketing strategy of CESC – With Company Overview

In our previous article, we learnt in detail about the marketing strategy of JSW Energy. In this article, we are going to elaborate on the marketing strategy of Cesc – India’s first fully integrated energy utility.

The objective is to discover and gain more insights into Cesc ltd and how it is a fully integrated electrical utility that generates and distributes power in West Bengal, India.

A company cannot do without marketing because it is the backbone of the company. And as we know the world has gone digital. If you want to know more about digital marketing, then do check this out Free Live Masterclass – IIDE by the CEO and founder of IIDE, Karan Shah.

We would talk about the entire marketing strategy of Cesc in this blog. But before that let us take a look at the company’s history, target audience and digital presence.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Nov 6, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.