Profound Marketing Strategy of Buick – With detailed Explanation

In our previous article, we discussed the marketing strategy of BMW. In this article, we are going to go through the marketing strategy of Buick.

So, as you can see, the world is fully online now, and marketing is the rib of every industry.

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A detailed explanation of the Marketing Strategy of Buick, competitor analysis and various campaigns are discussed below. But, let us first learn about the company in brief by introducing the automaker.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Nov 6, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.