Name: Profound Marketing Strategy Of BNY Mellon -2025 - IIDE
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<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h2><b>About BNY Mellon – Company Overview</b></h2><p style="text-align: center;"><img decoding="async" class="aligncenter wp-image-349151 " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736873988357-14cf4be8f10fe50c660db45a0e9750e9.webp" alt="marketing strategy of Bny Mellon - logo" width="516" height="344"><span style="font-weight: 400;">Source – Logo. wine</span></p><p><span style="font-weight: 400;">BNY Mellon was established (as the Bank of New York) in 1784 by Alexander Hamilton and later became the first company to be listed on the New York Stock Exchange.</span></p><p><span style="font-weight: 400;"> BNY Mellon was founded on July 1 2007, as a result of the merger of The Bank of New York and Mellon Financial Corporation. BNY Mellon has its headquarters in New York, NY.</span></p><p><span style="font-weight: 400;">It is the world’s largest custodian bank and securities services company, with $2.4 trillion in assets under management and $46.7 trillion in assets under custody as of the alternate quarter of 2021. BNY Mellon is incorporated in Delaware.</span></p><p><span style="font-weight: 400;">BNY Mellon operates in 35 countries around the world such as Asia Pacific; Europe, Middle East + Africa; Latin America; North America. </span></p><p><span style="font-weight: 400;">The 4 values of Bny Mellon are Courage to Lead, Passion for Excellence, Strength in Diversity and inclusion.</span></p><p><b>Quick Stats On BNY Mellon</b></p><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><table class="dcf-table dcf-table-bordered dcf-table-striped dcf-w-100%"><thead><tr><th scope="col">CEO</th><th scope="col">Thomas P Gibbons</th></tr></thead><tbody><tr><th scope="row">CMO</th><td data-label="Thomas P Gibbons">Jill Kremins</td></tr><tr><th scope="row">Area served</th><td data-label="Thomas P Gibbons">The Asia Pacific, Europe, Middle East + Africa, Latin America, and North America</td></tr><tr><th scope="row">Industry</th><td data-label="Thomas P Gibbons">Global Banking Financial Services</td></tr><tr><th scope="row">Revenue</th><td data-label="Thomas P Gibbons">$16.158B (2021)</td></tr><tr><th scope="row">Vision</th><td data-label="Thomas P Gibbons">To be focused on innovation that powers global investments and helps clients succeed.</td></tr><tr><th scope="row">Tagline</th><td data-label="Thomas P Gibbons">Powering The Financial World</td></tr></tbody></table></div><h2><b>Marketing Strategy of BNY Mellon –</b></h2><p><span style="font-weight: 400;">Let’s learn about the marketing strategy of BNY Mellon! And how BNY Mellon carries the marketing campaign etc.</span></p><h3><b>Segmentation, Targeting and Positioning</b></h3><p><span style="font-weight: 400;">The target audience is mainly from 21-60 years of age. This is the age where most people have the urge to know more about finance and investments and that’s where BNY Mellon comes in. It serves as a financial bank and educational platform. That serves the purpose of finance and investments.</span></p><p><span style="font-weight: 400;">BNY Mellon began a marketing crusade in 2013 to increase brand awareness of the company that included a new watchword and logo. </span></p><p><span style="font-weight: 400;">BNY Mellon recently serves in 35 countries including North America, South America, Europe, the Middle East and Africa(EMEA)&nbsp;</span></p><p><span style="font-weight: 400;">BNY Mellon made its positioning in the market by being the biggest custodian bank in the world. </span></p><p><span style="font-weight: 400;">The strong distribution channel has made BNY Mellon a trustworthy bank in the eyes of the target audience. BNY Mellon made sure that people can access their banking information anytime, anywhere.&nbsp;</span></p><h3><b>Marketing Campaigns</b></h3><ul><li aria-level="1"><b>The Multiple Perspective Crossword Puzzle</b></li></ul><p><img decoding="async" class="aligncenter wp-image-349155 size-full" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736873989693-188dec46bf1c6535d4cb6854c5f59e69.webp" alt="marketing strategy of bny mellon - marketing campaign" width="605" height="322" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2022/11/Screenshot-307.pngw3.webp 605w, https://iide.co/wp-content/uploads/2022/11/Screenshot-307-480x255.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 605px, 100vw"><span style="font-weight: 400;">The agency launched cooperation with The New York Times, creating a first-ever Multi-Perspective Crossword Puzzle. The mystification featured two different suggestions for each answer, inviting the conundrum to consider different perspectives and points of view as they complete it.</span></p><p><span style="font-weight: 400;">Overhead of 10MM business decision makers read the NYTimes Sunday magazine. And three out of four compendiums hold onto the magazine for at least three days, i.e., long enough to finish the crossword.</span></p><ul><li aria-level="1"><b>Podfast</b></li></ul><p><img decoding="async" class="aligncenter wp-image-349154 size-full" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736873990396-7d345469965db7ff3e62b59598336f24.webp" alt="marketing strategy of bny mellon - marketing campaign" width="518" height="236" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2022/11/Screenshot-308.pngw3.webp 518w, https://iide.co/wp-content/uploads/2022/11/Screenshot-308-480x219.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 518px, 100vw"></p><p><span style="font-weight: 400;">Partnering with the Economist, BNY Mellon created the first- ever slowed down podcast advertisement, designed to speak directly to those financially inclined listeners who generally speed through their podcasts called PodFasters; people who hear podcasts at an increased speed so they can consume further audio content.</span></p><p><span style="font-weight: 400;">To those listening to their Economist podcasts at 2x speed, the advertisement stood out by sounding perfectly normal, sticking BNY Mellon as the investment company with deeper perceptivity, “ like how some well-informed listeners consume their podcasts twice as presto.”</span></p><ul><li aria-level="1"><b>BNY Mellon Wealth Management– Do Well Better</b></li></ul><p><img decoding="async" class="wp-image-349153 alignnone size-medium" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736873990933-918875a1e57772a42a1c85fd6b2ee571.webp" alt="marketing strategy of bny mellon - marketing campaign" width="300" height="160" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2022/11/Screenshot-311-300x160.pngw3.webp 300w, https://iide.co/wp-content/uploads/2022/11/Screenshot-311-150x80.png 150w, https://iide.co/wp-content/uploads/2022/11/Screenshot-311.png 456w" sizes="(max-width: 300px) 100vw, 300px"></p><p><span style="font-weight: 400;">BNY Mellon Wealth Management addresses Conceptions of Wealth by Featuring Philanthropic guests. The fiscal services establishment, with agency Havas New York, highlights the social impact of the enterprise.</span></p><p><span style="font-weight: 400;"> The crusade looks at how BNY Mellon guests influence wealth to ameliorate society.&nbsp;</span></p><h3><b>Social Media Marketing</b></h3><p><span style="font-weight: 400;">BNY Mellon is active on Social Media like LinkedIn, Instagram and Facebook.</span></p><ul><li><span style="font-weight: 400;">Facebook: 13K-14K</span></li><li><span style="font-weight: 400;">Instagram: 8K-9K</span></li><li><span style="font-weight: 400;">LinkedIn: 433K-434K</span></li></ul><p><span style="font-weight: 400;">It has maximum followers on Linkedin than on Facebook and at last Instagram. LinkedIn is further a professional kind of social media which excludes youthful teenagers as the utmost of them don’t have an account on LinkedIn. </span></p><p><span style="font-weight: 400;">The posts contain mostly promotional and informational content along with some posts related to their achievements and recruiting process.&nbsp;</span></p><h3><b>SEO Strategies</b></h3><p><img decoding="async" class="aligncenter wp-image-349156 size-full" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736873991422-547ddf4c0ff97a711d5c0970c918e66b.webp" alt="marketing strategy of bny mellon - ubersuggest seo screenshot" width="348" height="448" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2022/11/Screenshot-313.pngw3.webp 348w, https://iide.co/wp-content/uploads/2022/11/Screenshot-313-233x300.png 233w, https://iide.co/wp-content/uploads/2022/11/Screenshot-313-150x193.png 150w" sizes="(max-width: 348px) 100vw, 348px"></p><p><span style="font-weight: 400;">As per SEO ranking, keywords – below 500 are bad, above 1000 are good, and 10,000+ is amazing. As we can see that www.bnymellon.com has 75,592 organic keywords and it’s considered amazing.</span></p><p><span style="font-weight: 400;"> That means the digital marketing of BNY Mellon is gaining an incredible number of insights.</span></p><p><span style="font-weight: 400;">Also, the traffic per month is around 161K+ which is known as really amazing. Hence, BNY Mellon has its SEO game pretty strong.&nbsp;</span></p><h3><b>Influencer Marketing</b></h3><p><span style="font-weight: 400;">BNY Mellon has collaborated with many influencers and reputed people from the finance industry to share information related to finance with their audience. They even arrange podcasts with influencers to educate their customers.</span></p><p><span style="font-weight: 400;"> One of the collaborations is with Yahoo Finance for a youtube video talking about the Economy, Inflation and more.</span></p><p><span style="font-weight: 400;"> It has even collaborated with The New York Times to create the first-ever Multi-Perspective crossword puzzle. </span></p><p><span style="font-weight: 400;">BNY Mellon knows the importance of Influencer Marketing and has always benefited from it.</span></p><h3><b>E-commerce Strategies</b></h3><p><span style="font-weight: 400;">In talking about e-commerce strategies Bny Mellon has its website from where its customers can access their accounts directly.</span></p><p><span style="font-weight: 400;"> Besides that, it has a lot of information along with other educational content related to finance and investments which their customers can be benefitted from.</span></p><h3><b>Mobile Apps</b></h3><p><span style="font-weight: 400;">BNY Mellon Wealth Management App offers the flexibility to access the accounts in the most convenient way to their customers.</span></p><p><span style="font-weight: 400;"> One can access personal banking account information anytime, anywhere.</span></p><p><span style="font-weight: 400;"> The mobile application has a notification push, wherever any offers or new service is launched.</span></p><h3><b>Content Marketing Strategies</b></h3><p><span style="font-weight: 400;">BNY Mellon is very active on social media. The post content is related to their new services, policies, educational content, their achievements etc.</span></p><p><span style="font-weight: 400;"> The source of posting content is Linkedin, Facebook, Instagram, Twitter etc. Also, they collaborate with knowledgeable people in their industry for podcasts.&nbsp;</span></p><p><span style="font-weight: 400;">This ends our elaborative marketing strategy of BNY Mellon. Let us conclude our&nbsp;</span><span style="font-weight: 400;">learning below.</span></p></div></div>

<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h2><b>Conclusion – What’s unique about the marketing strategy of BNY Mellon?</b></h2><p><span style="font-weight: 400;">In the marketing strategy of BNY Mellon, we saw that BNY Mellon is gaining love and support from all the places in the world. The popularity is increasing among the people. </span></p><p><span style="font-weight: 400;">The uniqueness of being the world’s biggest custodian bank has lessened the competition for them. BNY Mellon has strengthened its digital marketing methods, which has to gain the best insights.&nbsp;</span></p><p><span style="font-weight: 400;">Digital Marketing has gained a lot of popularity during the pandemic times. People have realised the importance of online presence since almost </span><span style="font-weight: 400;">60% population of the world uses the internet. The number has drastically increased up to 20% due to pandemics.</span></p><p><span style="font-weight: 400;"> If the business really wants to grow and reach out to its targeted audience then Digital Marketing is the right choice to start. Through Digital Marketing, strategic planning and execution of effective marketing strategies could be done.&nbsp;&nbsp;</span></p><p><span style="font-weight: 400;">With the increasing importance of digital marketing, learning and staying updated about the growing field is an important step. If you would like to develop your skills, check out </span><a href="https://iide.co/online-digital-marketing-course/?swcfpc=1"><span style="font-weight: 400;">IIDE’s 4 Month Digital Marketing Course</span></a><span style="font-weight: 400;"> to learn more.</span></p><p><span style="font-weight: 400;">We hope this article on the marketing strategy of BNY Mellon has given you a good insight into the company’s marketing strategies.</span></p><p><span style="font-weight: 400;">If you like such in-depth analysis of companies just like the marketing strategy of BNY Mellon, check out our </span><a href="https://iide.co/case-studies/swot-analysis-of-suzuki/?swcfpc=1#:~:text=IIDE%20Knowledge%20portal."><span style="font-weight: 400;">IIDE Knowledge portal</span></a><span style="font-weight: 400;"> for more fascinating case studies.</span></p><p><span style="font-weight: 400;">Thank you for taking the time to read this, and do share your thoughts on this case study of the Extensive marketing strategy of BNY Mellon in the comments section below.</span></p></div></div>

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In this case study, we’ve shared the marketing strategy of BNY Mellon including the details like STP, Marketing Campaigns, SEO Strategies & more.

Profound Marketing Strategy Of BNY Mellon -2025 - IIDE

<div class="raw-html-embed"><div class="et_pb_text_inner"><p><span style="font-weight: 400;">In our previous article, we learnt in detail about the marketing strategy of a really fascinating brand, </span><a href="https://iide.co/case-studies/marketing-strategy-of-goldman-sachs/">Goldman Sachs</a><span style="font-weight: 400;">. In this article, we are going to elaborate on the </span><b>marketing strategy of BNY Mellon</b><span style="font-weight: 400;"> – The world’s largest Custodian Bank and Securities Services Company.</span><span style="font-weight: 400;"><br></span></p><p><span style="font-weight: 400;">The objective is to help you gain insights into BNY Mellon’s journey of becoming the world’s largest custodian bank and securities services company.&nbsp;&nbsp;</span></p><p><span style="font-weight: 400;">Marketing is an inseparable part of any company that can either make it or break it. As the world has gone digital, marketing has followed the digital realm as well.</span></p><p><span style="font-weight: 400;"> If you are interested in Fundamentals of Digital marketing, then you should definitely check out IIDE’s </span><a href="https://masterclass.iide.co/video/digital-marketing-fundamentals?utm_source=Blog&amp;utm_medium=Internal_Link&amp;utm_campaign=MasterClass"><span style="font-weight: 400;">&nbsp;Free MasterClass on Digital Marketing 101</span></a><span style="font-weight: 400;"> by our CEO and Founder, Karan Shah.</span></p><p><span style="font-weight: 400;">We will fully cover our marketing strategy for BNY Mellon in this article. Before we begin our extensive dive, let us start by learning about the company’s overview, target audience and digital presence.</span></p></div></div>

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Marketing Strategy of BNY Mellon: STP Analysis & Campaigns

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