Complete Marketing Strategy of Birla Cement – With STP Analysis

Marketing Strategy of Birla Shakti Cement

Now let’s come to know about the marketing strategy of Birla Shakti Cement! And how Birla Shakti Cement carries the marketing campaign etc.

Segmentation, targeting, and positioning are broadly known as STP. STP is a comprehensive framework that tells us about potential consumers.

Segmentation, Targeting, and Positioning

Segmentation

Birla Cement Ltd exists segmented into three broad categories; 1) tier I/II/III cities; 2) public sector/private sector, and 3) customer/builder.

Targeting

Among these segments, Birla Cement targeted builders and customers in both public and private sectors in all-tier cities.

Positioning

Birla Cement’s positioning in the market is by delivering strong quality cement and retaining them with a strong brand by promoting superior value services to the targeted customers.

Marketing Campaign 

Birla Cement does not have a great online presence even though they haven’t conducted any kind of campaign. They don’t conduct any kind of advertisement campaign to promote their manufacturing company. 

Birla Cement can use the same marketing techniques as its competitors. The marketing campaign which they can follow from their competitors is advertising on television, launching an advertisement in newspapers, launching a short corporate film, and other marketing ideas.

Birla Cement can launch such advertisements and other media campaigns to increase its presence in India and other foreign countries.

Social Media Marketing 

Birla Shakti Cement is occasionally active on social media platforms like Instagram, LinkedIn, and Facebook. 

The company has the maximum number of followers on Facebook than LinkedIn and the least on Instagram. 

The company has 2.08k subscribers on YouTube. 

Followers on social media platforms 

• Facebook – 9640

• LinkedIn – 4213 

• Instagram – 1340

They need to be more active on social media and share posts more often because today people are going digital and so are businesses.

So, to be in competition in this competitive industry the brand needs to work more on its social media handles.

Hey, If you want to be a social media enthusiast then you check out the short-term SEM course offered by IIDE and take your business to the next level. 

SEO Strategy 

As SEO ranking suggests, the  Number of organic keywords – below 500 is poor, above 1000 is characterised as good and 10,000+ is characterised as stunning.

As we can see www.birlashakticement.com has just crossed the boundary 572 keywords can be characterised as bad.

This shows that the digital marketing of Birla Shakti Cement is not gaining a good number of insights and they need to work on this.

Also, the traffic per month is approximately 3k which is a really poor statistic. Hence, Birla Shakti Cement still needs improvements in its SEO strategies while working hard enough to keep the brand soaring in the Google organic SERP results.

Ecommerce Strategies

Birla Shakti Cement has a website where anyone can have basic knowledge about the company’s work. But, they don’t sell their product on their website. 

Content Marketing Strategies

Birla Shakti Cement has a website where anyone can have basic knowledge about the company’s work. But, they don’t sell their product on their website.