360° Guide to Marketing Strategy of BD – With Detailed Overview

In our previous article, we learned about the marketing strategy of Torrent Pharma. In this article, we will discuss the marketing strategy of BD (Becton Dickinson) – a medical company.

During this article, we are going to elaborate on the marketing strategy of BD-  the largest global medical technology company.

The objective is to provide superior products and services in pursuit of our purpose of “advancing the world of health”.  This may be achieved through customer-focused continuous improvement and by maintaining an effective quality system that compiles with regulatory requirements. 

As today’s world is fully digital, marketing is the rib of every industry. If you’re interested to know more about digital marketing then go and check out our Free masterclass on Digital Marketing by the CEO and founder of IIDE, Karan shah.

We will learn the entire marketing strategy of BD by the end of this blog. Before diving deep into it, let’s begin with the company’s story, audience, and digital presence.