Detailed Marketing Strategy of Bayer – A Detailed Overview

In our previous article, we learnt about the comprehensive marketing strategy of Coolberg, a premium non-alcoholic Indian beverage brand. In this blog, we shall learn about the detailed marketing strategy of Bayer – the German multinational pharmaceutical company.

The main intention of this case study is to dive deep and understand how Bayer aims to prevent diseases, provide tailored agricultural solutions and keep a competitive price for its products as its marketing strategy.

We are fully aware that the world is online now, especially after the pandemic, and businesses need to have online visibility, and digital marketing is the core of it. The necessity to have internet visibility with the rise of more and more businesses shifting online emphasizes on learning skills such as digital marketing. If you want to learn more about marketing, attend our Free Masterclass on Digital Marketing by Karan Shah, CEO and founder of IIDE.

By the end of this blog, we will learn about the complete marketing strategy of Bayer. But, before delving further, let’s start with the company’s profile, products, audience and online presence.