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In this article, we will learn about the marketing strategy of Bata India, the largest footwear retailer and manufacturer in the Indian market. It is a subsidiary of the international brand The Bata Corporation, yes you heard that right, Bata is an international brand with its headquarters situated in Lausanne, Switzerland
This blog will cover the entire marketing strategy, STP analysis, marketing campaign, social media marketing, and SEO strategies of BATA India. So before we jump into it, let’s start by giving you a brief overview of the company.
This blog will fully cover Bata India’s marketing strategy, STP, marketing campaign, social media marketing, and SEO strategies. So before we delve in let’s start by giving you a brief overview of the company.

Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Updated on: Sep 16, 2024
Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.
Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.
Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.