Marketing Strategy of Bata India: Largest Footwear Brand

In this article, we will learn about the marketing strategy of Bata India, the largest footwear retailer and manufacturer in the Indian market. It is a subsidiary of the international brand The Bata Corporation, yes you heard that right, Bata is an international brand with its headquarters situated in Lausanne, Switzerland
This blog will cover the entire marketing strategy, STP analysis, marketing campaign, social media marketing, and SEO strategies of BATA India. So before we jump into it, let’s start by giving you a brief overview of the company.

This blog will fully cover Bata India’s marketing strategy, STP, marketing campaign, social media marketing, and SEO strategies. So before we delve in let’s start by giving you a brief overview of the company. 

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 16, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

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Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]