Name: Comprehensive Marketing Strategy Of Bandhan Bank - 2025
Brand: IIDE
Rating: 9.9 (103837 reviews)

medium_upload-1736873823164.png

small_upload-1736873823164.png

thumbnail_upload-1736873823164.png

upload-1736873823164.png

<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><div data-bglz="1" tabindex="0"><h2><b>About Bandhan Bank</b></h2><p><img fetchpriority="high" decoding="async" class="wp-image-271775 alignnone " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736873818516-8cbbd4a3437d62b7104acd74c0f720f1.webp" alt=" Marketing Strategy of Bandhan Bank - Chandra Shekhar Gosh - The Founder of Bandhan Bank" width="413" height="241"><br><b>(Chandra Shekhar Gosh – The Founder of Bandhan Bank)</b></p><p><span style="font-weight: 400;">Bandhan Bank Ltd. is an Indian banking and financial services company established in the year 2015 after the Reserve Bank of India granted the universal banking licence to Bandhan Bank. The bank is headquartered in Kolkata, West Bengal. Bandhan Bank is present in 34 out of 36 states and union territories of India, with 5,618 banking outlets and more than 2.43 crore customers.</span></p><p><span style="font-weight: 400;">It all began in 2001 when Chandra Shekhar Ghosh observed the plight of Kolkata’s small-time traders. To grow their business, they had no option except high-interest loans from traditional moneylenders. His deep desire to help them led to the creation&nbsp;</span></p><p><span style="font-weight: 400;">of Bandhan, a microfinance institution providing loans and hope to the poorest. Bandhan Bank provides customers access, to simple, cost-effective and innovative financial solutions courteously and responsibly.</span></p></div><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><table class="dcf-table dcf-table-bordered dcf-table-striped" style="height: 208px;"><caption><strong>Quick Stats on Bandhan Bank</strong></caption><tbody><tr style="height: 23px;"><th style="height: 23px; width: 132px;" scope="row">CEO</th><td style="height: 23px; width: 749px;" data-label="CEO"><span style="font-weight: 400;">Chandra Shekhar Ghosh</span></td></tr><tr style="height: 23px;"><th style="height: 23px; width: 132px;" scope="row">CMO</th><td style="height: 23px; width: 749px;" data-label="CMO"><span style="font-weight: 400;">Rahul Parikh</span></td></tr><tr style="height: 23px;"><th style="height: 22px; width: 132px;" scope="row">Area Served</th><td style="height: 22px; width: 749px;" data-label="Area Served"><span style="font-weight: 400;">India</span></td></tr><tr style="height: 23px;"><th style="height: 23px; width: 132px;" scope="row">Industry</th><td style="height: 23px; width: 749px;" data-label="Industry"><span style="font-weight: 400;">Banking</span></td></tr><tr style="height: 47px;"><th style="height: 47px; width: 132px;" scope="row">Market Share/ Revenue</th><td style="height: 47px; width: 749px;" data-label="Market Share/ Revenue"><span style="font-weight: 400;">₹16,694 crores (US$2.1 billion) (2022)</span></td></tr><tr style="height: 47px;"><th style="height: 47px; width: 132px;" scope="row">Vision</th><td style="height: 47px; width: 749px;" data-label="Vision"><span style="font-weight: 400;">To be a world-class bank with convenient and affordable financial solutions to all, offered in an inclusive and sustainable manner.</span></td></tr><tr style="height: 23px;"><th style="height: 23px; width: 132px;" scope="row">Tagline</th><td style="height: 23px; width: 749px;" data-label="Tagline"><span style="font-weight: 400;">“Aapka Bhala, Sabki Bhalai”</span></td></tr></tbody></table></div></div><h2><strong>Marketing Strategy of Bandhan Bank</strong></h2><p><span style="font-weight: 400;">Now let’s have a look at marketing strategies practised by the bank which aimed to reach out to more people. Bandhan bank uses a Customer Driven Marketing Value Strategy.</span></p><h3><span style="font-weight: 400;">Segmentation, Targeting and Positioning</span></h3><p><span style="font-weight: 400;">What is Market Segmentation?&nbsp;</span></p><p><span style="font-weight: 400;">Bandhan Bank has a wider reach in the country, where people from various locations, occupations, and gender, and different needs and requirements, economical and social backgrounds, buying attitudes are their customers. So in order to provide services to every section of their customer, segmentation is done by the bank. With help of market segmentation, the bank decides to segment the overall market among this variety of customers. The main purpose is to reach a wider range of people in an efficient and effective manner.</span></p><p><span style="font-weight: 400;">There are various ways of doing segmentation but here we will discuss the prime segmentation methods which are being used by banks.</span></p><ol><li><span style="font-weight: 400;">Geographic Segmentation</span></li></ol><p><span style="font-weight: 400;">For the international market, it was very important for Bandhan Bank to do geographical segmentation. It is essential as prospective customers are of different cultures, belong to different administrative systems and have different preferences. Now since customers can belong to different segments of the world, for providing various banking services to customers it is well advised to do this segmentation as service providing costs for different customers vary,</span></p><p><span style="font-weight: 400;">2. Demographic Segmentation</span></p><p><span style="font-weight: 400;">Dividing the market into smaller segments and groups on the basis of income, age, gender, occupation, ethnicity, life cycle stage, generation and religion. Products of the bank being of superior value segment the customers on 2 main demographic categories as life cycle stage and income of the prospective.</span></p><p><span style="font-weight: 400;">3. Psychographic Segmentation</span></p><p><span style="font-weight: 400;">Even though people can belong to the same geographic region, everyone has a different psychology, thoughts, the pattern of buying, opinions of consumption, hobbies and so on.&nbsp;</span></p><p><span style="font-weight: 400;">4. Behavioural Segmentation</span></p><p><span style="font-weight: 400;">Dividing the customers into various groups based on their product use, response, knowledge and attitude towards it. According to many marketing experts, to build better consumer segments one should begin with this segmentation.&nbsp;</span></p><p><span style="font-weight: 400;">5. Intermarket Segmentation</span></p><p><span style="font-weight: 400;">It is also known as cross-market segmentation. One thing to be noted here is that even though different people may be situated in different places they may have some needs in common. So in such a scenario, the bank targets the same type of customer but in a different manner.&nbsp;</span></p><p><span style="font-weight: 400;">Now let’s have a look at the Targeting strategy followed by the bank</span></p><p><span style="font-weight: 400;">We saw that there are various segments, so from all Bandhan Bank has to choose a particular segment which can be its potential customer. The target audience of the bank is from varied age groups. Now the new bank account opening holders are from 15-30 mostly. The loan seekers are from 25-45 years. There are special programs being run for senior citizens as well. Selecting a market depends on the following 10 factors out of which 1 is to be selected.</span></p><ol><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">The target market’s financial return potential</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Entry barriers and various regulations</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">The life cycle of the product&nbsp;</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Mission, vision and consumer segment fit the organisation</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Segmentation of cultural attractiveness</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Technical skills of organisation</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Right, and knowledgeable collaborator to aim at the correct market target</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Competitor</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Analysing the strengths and weaknesses of the organisation</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Requirement of financial resources for targeting</span></li></ol><p><span style="font-weight: 400;"><br>Positioning&nbsp;</span></p><p><span style="font-weight: 400;">To be successful in today’s competitive market space, it’s very important to analyse value proposition and brand positioning as well. The bank needs to position itself in such a way that a unique, very different and positive image is being created in the minds of the customer. The following are the ways in which the bank can analyse and improve its positioning:</span></p><ol><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Direct competition and competitor’s response threats</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">The ecosystem of consumers</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">The ability of competitors to either imitate or replicate.</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Regional Bank Industry’s margins</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Firm marketing resources</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Bandhan Bank’s image in the corporate world</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Portfolio of the existing product</span></li></ol><h3><b><br>Marketing Campaigns</b></h3><p><span style="font-weight: 400;">Even when a bank provides many customer-beneficial services until they reach out to the customers to show the services, it doesn’t prove to be fruitful. So advertisement is one of the efficient and easy ways to reach a lot of audiences at the same time. Similarly, Bandhan Bank has launched several advertisement campaigns.&nbsp;</span></p><p><span style="font-weight: 400;">Here are 3 of them</span></p><p><b>Aapka Bhala Sabki Bhalai – Loan Campaign</b></p><p><img decoding="async" class="wp-image-335077 alignnone size-full" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736873819247-524fc379147b94e882dc54351e5bfe2e.webp" alt=" Marketing Strategy of Bandhan Bank - Bandhan Bank Business Loan Ads" width="361" height="203" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2022/09/1-44.jpgw3.webp 361w, https://iide.co/wp-content/uploads/2022/09/1-44-300x169.jpg 300w, https://iide.co/wp-content/uploads/2022/09/1-44-150x84.jpg 150w" sizes="(max-width: 361px) 100vw, 361px"></p><p><span style="font-weight: 400;">The core of the campaign was to focus on middle-class people who struggle in order to get loans for their houses or business, it is where Bandhan bank lends a hand to them.&nbsp;</span></p><p><b>#UnstoppableNari Campaign</b></p><p><img decoding="async" class="wp-image-335078 alignnone size-full" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736873819714-49e96c4e60a81cbef953e8b71bf54fdd.webp" alt=" Marketing Strategy of Bandhan Bank - Campaign 2" width="288" height="176" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2022/09/2-44.jpgw3.webp 288w, https://iide.co/wp-content/uploads/2022/09/2-44-150x92.jpg 150w" sizes="(max-width: 288px) 100vw, 288px"></p><p><b>The Bandhan bank film that empowers women entrepreneurs&nbsp;&nbsp;</b></p><p><span style="font-weight: 400;">This campaign features a film which highlights the lives of the entrepreneur women who have been supported by the bank.</span></p><p><b>Education Program</b></p><p><img decoding="async" class="wp-image-335079 alignnone " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736873820331-011ee6054b852ac222a829976a448e55.webp" alt=" Marketing Strategy of Bandhan Bank - Education Program run by the bank" width="196" height="218" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2022/09/3-40.jpgw3.webp 259w, https://iide.co/wp-content/uploads/2022/09/3-40-150x167.jpg 150w" sizes="(max-width: 196px) 100vw, 196px"></p><p><span style="font-weight: 400;">The education campaign is being run by the bank to provide quality education to underprivileged students. The free schools are being set up majorly for girls, these schools are known as “Bandhan Education Centres”.</span></p><h3><b><br>Social Media Marketing</b></h3><p><span style="font-weight: 400;">Today we are living in the world of social media. So for the world to know you, you have to be visible. Here visible means to be known and accessible to more and more people at any time and place. And for serving this purpose Bandhan Bank is active on many social media platforms.</span></p><p><span style="font-weight: 400;">The bank can be found on</span></p><p><span style="font-weight: 400;">Instagram: 11.8 K followers<br></span><span style="font-weight: 400;">Facebook: </span><span style="font-weight: 400;">392,692 followers<br></span><span style="font-weight: 400;">Twitter: 24.6 K followers</span></p><p><span style="font-weight: 400;">From the above statistics, a conclusion can be drawn that most of the bank followers are on Facebook. The posts are more related to various services and policies provided by the bank. Moreover, the bank is also very interactive as its posts also wish people on various festive occasions or some major events being taken place.&nbsp;</span></p><p><span style="font-weight: 400;">So now as you know that social media could play huge in connecting you with your audience, you can check out </span><a href="https://iide.co/social-media-marketing-course-online/"><span style="font-weight: 400;">IIDE’s Social Media Marketing Course</span></a><span style="font-weight: 400;"> and take your business a level up today itself.</span></p><h3><b>SEO Strategies</b></h3><p><img decoding="async" class="wp-image-335080 alignnone size-full" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736873820806-05df166d735f8129aeefb306efe68b1d.webp" alt=" Marketing Strategy of Bandhan Bank - SEO" width="296" height="392" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2022/09/4-37.jpgw3.webp 296w, https://iide.co/wp-content/uploads/2022/09/4-37-227x300.jpg 227w, https://iide.co/wp-content/uploads/2022/09/4-37-150x199.jpg 150w" sizes="(max-width: 296px) 100vw, 296px"></p><p><span style="font-weight: 400;">The number of keywords:&nbsp; is 395.6K which is above 1000 which implies it is good.</span></p><p><span style="font-weight: 400;">Organic Monthly Traffic: 572604, so we can understand that the traffic for the website is amazing. Since the bank is most renowned and people trust it for its pure serving intentions people visit the website. Moreover to view various schemes people have a look at the website.</span></p><h3><b><br>Influencer Marketing</b></h3><p><span style="font-weight: 400;">Bandhan bank doesn’t indulge in any influencer strategy for now. It is also like a form of social media marketing where the brand promotion is done by celebrities. It increases sales and is cost-effective and time-saving as well. Influencer marketing takes a step ahead in marketing, as it becomes easy to connect to the customers. It would be better if Bandhan bank starts focusing on Influencer marketing as well.&nbsp;</span></p><h3><b><br>E-Commerce Strategies</b></h3><p><img decoding="async" class="wp-image-335082 alignnone " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736873821519-1358f8609f0282e10932b855577f4d1e.webp" alt=" Marketing Strategy of Bandhan Bank - Ecom" width="516" height="234"></p><p><span style="font-weight: 400;">Bandhan bank has its website. This website is very customer friendly. It promotes various security practices as well to keep customers safe from online fraud and phishing attempts. After logging in to the various customer services like online transactions etc, are available.</span></p><h3><b><br>Mobile app</b></h3><p><span style="font-weight: 400;">MBandan is a mobile banking application of Bandhan bank.&nbsp;</span></p><p><img decoding="async" class="wp-image-335081 alignnone size-full" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736873822362-b72850d7d8b4bd9b5ce6280f510785b4.webp" alt=" Marketing Strategy of Bandhan Bank - Mobile App" width="267" height="153" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2022/09/5-31.jpgw3.webp 267w, https://iide.co/wp-content/uploads/2022/09/5-31-150x86.jpg 150w" sizes="(max-width: 267px) 100vw, 267px"></p><p><span style="font-weight: 400;">One can easily download the app and make avail of various customer services from anywhere and at any time. The app rates 4.1 / 5, which indicates that the app is good and user-friendly to use.&nbsp;</span></p><p><span style="font-weight: 400;">Features are as follows:</span></p><ol><li><span style="font-weight: 400;"> Easy-to-use app for daily banking needs</span></li><li><span style="font-weight: 400;"> MPIN login system provides additional security</span></li><li><span style="font-weight: 400;"> Many banking facilities like depositing and transferring money can be done</span></li></ol><h3><b><br>Content Marketing Strategy</b></h3><p><span style="font-weight: 400;">Bandhan bank answers many customer-related queries through its portal itself. They don’t have any separate dedicated blogs as of now, but all the customer-related queries are directly addressed through its portal. The bank should start focusing on blogs as it proves to be an effective and easiest and cheapest way to reach the audience.&nbsp;&nbsp;</span></p><p><span style="font-weight: 400;">If we talk about social media then yes, the bank is very active on social media, be it Instagram, Twitter or Facebook. The major posts or tweets are regarding the new policy and features the bank provides. It also wishes customers on every festival which creates a bond between the customers and the bank.</span></p><p>This ends with an elaborative marketing strategy of Bandhan Bank. Let us conclude our learning below from the marketing strategy of Bandhan Bank.</p></div></div>

<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h2><b>Conclusion – What’s unique about Bandhan Bank’s marketing?&nbsp;</b></h2><p><span style="font-weight: 400;">Where various banks strive for market gains, Bandhan bank from the very beginning stands in a very different space compared to other banks. As per analysts, it is a “Unique Indian Services Financial Play”.The focal point is on microfinance, affordable housing, and encouraging MSME sectors. </span></p><p><span style="font-weight: 400;">Connect the country’s large unpenetrated market and the population that is not involved in banking is its prime focus. They are involved in various marketing and also in social services which helps them to gain the trust of the customers. The bank can have a wider reach if they are inclined toward a more digital approach by embracing content writing for the promotion of their bank.</span></p><p><span style="font-weight: 400;">To survive in this competitive world, it’s very important to be aware of the competitors’ movements and strategies as well. HDFC Bank is also a renowned bank among the masses and the banking sector as well. The key strategy of the success of this bank is they are well aware of how digital marketing can improve its position and hence use it effectively to gain popularity amongst the masses. </span></p><p><span style="font-weight: 400;">Now, we can see that if Bandhan Bank also starts working on its digital upgradation it could also improve its position in the market. If we search for the top 10 banks in India we observe that Bandhan Bank stands nowhere. So hence it is suggested that the bank should not only focus on social works but also shift its focus on upgrading as per market needs.</span></p><p><span style="font-weight: 400;">Digital marketing is crucial since it links a company with its clients when they are online and is effective across all sectors. It links businesses with ideal consumers through SEO and PPC on Google, social media marketing, and email marketing. </span><span style="font-weight: 400;">If you would like to learn more and develop skills, check out </span><strong><a href="https://iide.co/online-digital-marketing-course/?swcfpc=1">IIDE’s 4-Month Digital Marketing Course</a></strong><span style="font-weight: 400;"> to learn more.</span></p><p><span style="font-weight: 400;">Alternatively, you can enrol in one of our </span><strong><a href="https://iide.co/meetups/">free online masterclasses</a></strong><span style="font-weight: 400;"> led by IIDE’s CEO, Karan Shah, to gain insight into the field of digital marketing.&nbsp;</span></p><p><span style="font-weight: 400;">We hope this blog on the marketing strategy of Bandhan Bank has given you a good insight into the company’s marketing strategies.</span></p><p><span style="font-weight: 400;">If you like such in-depth analysis of companies just like the marketing strategy of Bandhan Bank check out our</span><strong><a href="https://iide.co/case-studies/swot-analysis-of-suzuki/?swcfpc=1#:~:text=IIDE%20Knowledge%20portal."> IIDE Knowledge portal</a></strong><span style="font-weight: 400;"> for more fascinating case studies.<br></span></p><p><span style="font-weight: 400;">Thank you for taking the time to read the marketing strategy of Bandhan Bank, and do share your thoughts on this case study marketing strategy of Bandhan Bank in the comments section below.</span></p></div></div>

<div class="raw-html-embed"><h3>
Courses Recommended for you
</h3></div>


IIDE's Free Digital Marketing Masterclass Banner

medium_ks-cta-bg.webp

small_ks-cta-bg.webp

thumbnail_ks-cta-bg.webp

ks-cta-bg.webp

Register Now

<div class="raw-html-embed"><ul>
    <li>
        45 Mins Masterclass
    </li>
    <li>
        Watch Anytime, Anywhere
    </li>
    <li>
        1,00,000+ Students Enrolled
    </li>
</ul></div>

medium_Karan-Shah-cta.webp

small_Karan-Shah-cta.webp

thumbnail_Karan-Shah-cta.webp

Karan-Shah-cta.webp

small_dm-masterclass-sidebar-cta.webp

thumbnail_dm-masterclass-sidebar-cta.webp

dm-masterclass-sidebar-cta.webp

<p style="line-height:1em;">
    <span style="font-size:34px;">Learn Digital Marketing for FREE</span>
</p>

<div class="raw-html-embed"><h2>
Frequently Asked Questions
</h2></div>


<h2>Awards &amp; Recognition</h2>

IIDE The Digital School - IIDE's Online Digital Marketing Course 

small_home-page-odmc-image.webp

thumbnail_home-page-odmc-image.webp

home-page-odmc-image.webp

download-icon.webp

Get Brochure

Advanced Online Digital Marketing Course

<p>Our alumni secured top digital marketing roles by showcasing the impactful projects they completed during IIDE’s advanced digital marketing course.</p>

<h2><span>Real-World Projects</span> That Launched Careers</h2>

<p>Stand out in the digital marketing industry with globally recognised certifications from IIDE and top platforms like Google, Meta, and HubSpot.</p>

<h2>Earn Globally Recognised <span>Certifications</span></h2>

<h2>Choose What's <span>Best for You</span></h2>

<p>Our online digital marketing course includes an updated syllabus featuring the latest digital marketing concepts. With practical training &amp; numerous live projects, this syllabus will prepare learners for today’s demanding industry</p>

<h2>Master Digital <span>Skills That Matter</span></h2>

<p>Become a digital marketing strategist in today’s AI-dominated industry with some of the top online digital marketing courses in India offered by IIDE.</p>

<h2>Digital Marketing <span>Tools You’ll Master</span></h2>

No cost EMI and flexible 6, 9, or 12 monthly plans available.

EMI partners

<p>Enrolling in our online digital marketing course means more than just learning from the top minds in the field — You can also choose to step onto our campus, connect with trainers, and learn in an inspiring environment.&nbsp;</p>

<h2><span>Campus</span> Immersion</h2>

<h2>Frequently Asked <span>Questions</span></h2>

<p>Select the certification that aligns with your goals. Want an even richer experience? Don’t forget to opt for Campus Immersion to take your learning to the next level.</p>

<h2>Your Investment in a <span>Brighter Future</span></h2>

<h2>Our <span>Hiring Partners</span></h2>

<p>Our trainers are seasoned professionals bringing years of expertise to every session. With their guidance, you’ll gain practical insights and the skills needed to lead in the digital world.</p>

<h2>Learn From the <span>Best Minds in the Industry</span></h2>

<h2>Learning <span>Methodology</span></h2>

<h2>Our Placement Statistics</h2>

<p>Our advanced digital marketing course is all about empowering students with real-world industry knowledge, hands-on learning, and the confidence to innovate and lead in the digital age.</p>

<h2>We don't just teach digital marketing, <span>we build Digital Leaders!</span></h2>

<p>We've helped thousands turn their dreams into careers through our digital marketing course with placement. Their success stories are all the proof you need.</p>

<h2>Turning Ambition Into <span>Achievements</span></h2>

<h1>Top Online Digital Marketing Courses in India With <span>AI Integrated Syllabus</span></h1>

<p>Discover how IIDE’s digital marketing courses have shaped careers and driven success for our alumni.</p>

<h2>Hear It From <span>Our Alumni</span></h2>

Download Brochure

<p>Our online digital marketing course with placement includes an updated syllabus, featuring the latest digital marketing concepts. With practical training &amp; numerous live projects, this syllabus will prepare learners for today’s demanding industry.</p>

<p>Become a digital marketing strategist in today’s AI-dominated industry with Nepal’s top online digital marketing courses offered by IIDE.</p>

<h2>Learning Methodology</h2>

<h2>We Don’t Just Teach Digital Marketing — <span>We Build Digital Leaders</span></h2>

<h1>#1 Online <span>Digital Marketing Course in Nepal</span></h1>

<p>Explore how IIDE helped shape their careers and fuel their success</p>

<p>UAE’s best Online Digital Marketing Course taught by industry experts in a comprehensive and interactive format with self-paced and live online sessions.</p>

<h1>#1 Online <span>Digital Marketing Course in Dubai</span></h1>

<p>An overview of the career support and accomplishments of alumni from our Digital Marketing PG programme.</p>

<p>93% of IIDE Students Are Placed At Top Organisations</p>

<h2><span>Our Alumni</span> Leading the Digital World</h2>

<p>54% Average Salary Hike</p>

<h2>Awards &amp; <span>Recognition</span></h2>

IIDE The Digital School - IIDE's PG in Digital Marketing Students Image

small_home-page-pg-course-card.webp

thumbnail_home-page-pg-course-card.webp

home-page-pg-course-card.webp

Post-Graduation in Digital Marketing & Strategy

<p>Our alumni secured top digital marketing roles by showcasing the impactful projects they completed during the course.</p>

<p>Stand out in the digital marketing industry with globally recognized certifications from IIDE and top platforms like Google, Facebook, and HubSpots.</p>

<h2>Earn Globally Recognised <span>Certification</span></h2>

Curriculum Co-Designed & Co-Certified by Industry Leader

<p>Fastrack your digital marketing career with our 11-month Postgraduate Programme.</p>

<p>Our A-Z digital marketing curriculum goes beyond execution. We'll show you how to strategise like a pro, with practical experience to back it up. Here's a glimpse of what you'll learn:<br>&nbsp;</p>

<h2>PG in Digital Marketing &amp; <span>Strategy Syllabus</span></h2>

<h2><span>Digital Marketing Tools</span> You'll Master</h2>

<p>Fees start at:</p><h3>₹ 24,427 / Month</h3><ul><li>750+ In-person hours of learning</li><li>Mentoring from CXO's &amp; CMO's of leading brands</li><li>6 live brand projects</li><li>3 months mandatory Internship</li><li>100% Placement Assistance</li><li>No cost EMI and flexible 6, 9, or 12 monthly plans available.</li></ul>

Empower Your Education With Scholarship

Scholarship worth of

<p>Choose a payment plan that works for you. With flexible options, we make it easier to invest in your future and achieve your dreams without compromise.</p>

<p>Our trainers are seasoned professionals bringing years of expertise to every session. With their guidance, you'll gain practical insights and the skills needed to lead in the digital world.</p>

<p><strong>Prep Course Starts on: 22nd&nbsp;Feb 2025</strong></p>

<p>Our PG in digital marketing &amp; strategy is all about empowering students with real-world industry knowledge, hands-on learning, and the confidence to innovate and lead in the digital age.</p>

<p>Highlighting the remarkable career journeys and industry success stories of our Digital Marketing PG alumni.</p>

<h2>Achievements of Our <span>Graduate</span></h2>

<p>From cutting-edge facilities to real-world training, IIDE offers an unparalleled environment for digital marketing education.</p>

<h2>The IIDE Experience: <span>A Campus Built for Success</span></h2>

<h1>PG in Digital Marketing &amp; Strategy With Placement Assistance</h1>

Glimpse of what you’ll learn

Unlock Placement Statistics

<p>
    Dive into the numbers that make us the #1 choice for career success
</p>

medium_Salary Distribution_Desktop.webp

small_Salary Distribution_Desktop.webp

thumbnail_Salary Distribution_Desktop.webp

Salary Distribution_Desktop.webp

thumbnail_Salary Distribution_Mobile.webp

Salary Distribution_Mobile.webp

<p>
    Want to Know Why 2,50,000+ Students Trust Us?
</p>

<div class="raw-html-embed">
<h3><span>Related</span> Blogs
</h3></div>


Looking for complete details about the marketing strategy of Bandhan Bank? Bring your search to halt & have a look at our blog to get all your answers.

Comprehensive Marketing Strategy Of Bandhan Bank - 2025

<div class="raw-html-embed"><div class="et_pb_text_inner"><p><span style="font-weight: 400;">In our previous blog, we have done a complete marketing strategy analysis of one of the most renowned banks </span><a href="https://iide.co/case-studies/marketing-strategy-of-union-bank-of-india/"><span style="font-weight: 400;">UBI</span></a><span style="font-weight: 400;">. In this blog, we will do an in-depth strategic analysis of the marketing strategy of Bandhan Bank.</span></p><p><span style="font-weight: 400;">This blog intends to explore Bandhan Bank’s journey from starting as an NGO to proceeding as NBFC to finally becoming a universal bank. Bandhan Bank focuses not only on banking but also on other economic investment products such as Insurance, Investment management, mutual funds, and mortgage management.&nbsp;</span></p><p><span style="font-weight: 400;">So, as you can see, the world is fully online now, and marketing is the rib of every industry. If you are interested to know more about marketing then do check out our </span><a href="https://iide.co/meetups/"><span style="font-weight: 400;">Free Masterclass on Digital Marketing </span></a><span style="font-weight: 400;">by the CEO and founder of IIDE, Karan Shah.</span></p><p><span style="font-weight: 400;">We will have a look at the marketing strategy of Bandhan Bank by the end of this blog. Before we do an in-depth analysis of the bank, let’s gain some quick facts about it.</span></p></div></div>

<div class="raw-html-embed"><ul style="text-align:left;">
    <li>
        45 Mins Masterclass
    </li>
    <li>
        Watch Anytime, Anywhere
    </li>
    <li>
        1,00,000+ Students Enrolled
    </li>
</ul></div>

<p>
    <span style="font-size:34px;">Learn Digital Marketing for FREE</span>
</p>

<div class=raw-html-embed><h1>Comprehensive Marketing Strategy of Bandhan Bank – With STP Analysis</h1></div>

<h2>Explore Our FREE Digital Marketing <span>Masterclasses</span></h2>

<p>Life at IIDE is dynamic and lively. Students learn and connect through events, surprise pizza parties, and celebrations. See how we make learning an exciting experience</p>

Comprehensive Marketing Strategy of Bandhan Bank – With STP Analysis

Aditya Shastri

Courses Recommended for you

Aditya Shastri