360 Degree Walkthrough of Marketing Strategy of Balrampur Chini Mills

About Balrampur Chini Mills – Company Overview

Balrampur Chini Mills Limited is an Indian sugar-producing Industry. The organization’s central command is in Kolkata, West Bengal. Balrampur Chini plants are enlisted at the Registrar of Companies. The organization is creating sugar for the clients. It is one of the biggest sugar fabricating organizations on the planet.

It is the second-biggest sugar fabricating industry in India with critical strength in the assembling of downstream items like power and ethanol. In 1975, the business with a stick smashing limit of 800 tons each day, therefore extended its ability to 1200 tons each day.

Balram Chini factories Limited was established by Shri Kamal Nayan Saraogi in 1975. He is a business graduate. Saraogi has wide involvement with the sugar business. He wedded Meenakshi Saraogi, an Expressions graduate. She is a central coach in the organization and was likewise granted Padma Shri in 1992.

The upsides of the organization are to guarantee a moral way of behaving, convey sincerely and productively, work together to determine issues in a brief, fair, and even-handed way, regard thoughts, jobs, and ability to keep an open, comprehensive and harmless climate, approach individuals with deference, graciousness, nobility, and respectability and perceives compensates and celebrate achievement.

Marketing Strategy Of Balrampur Chini Mills

Let us now see the marketing strategy of Balrampur Chini Mills and how it carries the marketing campaigns and what are the marketing strategies used by the company.

SEGMENTATION, TARGETING, AND POSITIONING

Talking about the segmentation of the Balrampur Chini Mills there is no specific target audience for any age as sugar is widely consumed by all the consumers irrespective of their age.

Sugarcane represents almost 80% of worldwide sugar creation. The main ten sugar-creating nations – Brazil, India, Thailand, China, the US, Mexico, Russia, Pakistan, France, and Australia represent almost 75% of the worldwide result. Brazil represents 40% of world sugar sent out and is the central participant in the worldwide market, with 70% of its complete creation being traded in the global market.

Targeting is the multisegment marketing of the products that involve identifying specific markets for specific content. Balrampur Chini Mills targets mainly the manufacturing sector in Indi. It identifies its competitors and then increases its production and aims at becoming the world’s largest producer of sugar in India.

In a nation, where expansion was normal, Balrampur had chosen to adhere to its centre skill. Throughout the long term, Balrampur had expanded the size of its activities through both limit extension and procurement. Simultaneously, it tried to lessen the risk by zeroing in on the side effects and becoming the largest producer of sugar in India. It is positioned quite well in the manufacturing sector of India. 

MARKETING CAMPAIGNS

Balarampur Chini Mills does not have a great online presence even though they haven’t conducted any kind of campaign. They don’t conduct any kind of advertisement campaign to promote their mills. 

Balarampur Chini Mills can use the same marketing techniques as its competitors are using. The marketing campaign which they can follow from their competitors is advertising on television, launching an advertisement in newspapers, launching a short corporate film, and other marketing ideas.

Balarampur Chini Mills can launch such advertisements and other media campaigns to increase its presence in India and other foreign countries.

SOCIAL MEDIA MARKETING

Balrampur Chini Mills is on Instagram, Facebook, and LinkedIn.            

•  Facebook: It has 5-6k followers 
•  Instagram: Less than 100 followers are not at all active on Instagram.
•  LinkedIn: It has around 4.1k followers 
• Twitter: They don’t have a Twitter profile.

They are most followed and active on their Facebook page. 

They are not very active on social media. Due to the market growing more on the digital aspect; they should try to grow their product more digitally like selling the Agri inputs and sugar on e-commerce sites and even better on their website and encourage more farmer growth.

SEO STRATEGIES

As stated in the ranking of SEO it says that the Number of Keywords below 500 is poor, above 1000 is good, and 10000 is amazing. Here we can see that Chini.com has 3501 organic keywords and it is good. This shows that (BCML) is gaining a good number of insights.

Also, the traffic per month is around 27k+ which is very good. Hence the SEO strategies are working to rank in the SERP results. 

INFLUENCER MARKETING

Influencer marketing involves a brand collaborating with an online influencer to market one of its products or services. Some influencer marketing collaborations are less tangible than that – brands simply work with influencers to improve brand recognition. Balrampur Chini Mills has not actively participated in this marketing strategy. Unfortunately, it has not reached out to any of the big influencers to market its product. 

E-COMMERCE STRATEGIES

An eCommerce strategy is the tactics that you plan to use to promote your product in an online store to gain more sales.

It is a long-term idea of where your eCommerce business is heading. It’s based on the knowledge of the market, trends, consumer research, and product.

MOBILE APPS

No information was found.

CONTENT MARKETING STRATEGIES

This strategy is used for attracting, engaging, and retaining vast audiences by creating videos, and relevant articles by the use of other media. Balrampur Chini Mills is not active on its social media for quite a while now.

The only majority of the content that is posted is on Facebook and LinkedIn. Although it also posts regular updates and articles on its website https://chini.com/.

This ends our elaborative marketing strategy of Balrampur Chini Mills. Let us conclude our learning below from the marketing strategy of Balrampur Chini Mills.