Complete Marketing Strategy of Aster DM Healthcare – With STP Analysis

In the earlier article, we discussed and learnt the SWOT analysis of Aster DM Healthcare. In this article, we will study the in-depth marketing strategy of Aster Dm Healthcare.

Marketing is the backbone of any organisation, as the world is changing the concept of marketing has also stepped up to digitalization. In this new age where digital takes the lead, digital marketing is gaining more and more importance and attention. Be it a small business or large organisation, a digital presence has become a necessity. As it has become a necessity, digital marketing as a career field has also emerged and there is an emergence for digital marketers. 

If you are interested in strategizing to know more about the same or want to gain knowledge about digital marketing and take your business to the top, check out this free masterclass on digital marketing, led by the Founder & CEO of IIDE – Mr Karan Shah.

In this blog, we will run through the detailed marketing strategy of Aster DM Healthcare and find out the company’s overall performance. Before we begin our deep dive, let us start by learning about the company’s overview, target audience, and digital presence. 

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 6, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]