In-Depth Marketing Strategy of Apar Industries – With Detailed Overview

Updated on: Jun 12, 2022
Marketing Strategy of APAR Industries - Featured Image

  Hey there!

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations from Business Review helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you find this case study helpful, consider leaving a comment below.

In this blog, we are going to see a detailed analysis of the marketing strategy of Apar Industries – A highly trusted manufacturer company across the Globe. The main objective is to learn insights into Apar Industries and how APAR is gearing up to tackle the biggest challenges of the 21st century, including fair global business practices and sustainability.

The mission of APAR Industries can be stated in three words: ‘Future’ solutions today. APAR is committed today to solutions so that future generations can live life cleaner and greener. APAR Industries has had consistent growth over the past years.

So, as we know, the world is becoming online now, and marketing is the rib of every industry. If you are interested in learning more about marketing then do check out our Free Digital Marketing Masterclass with Certification by the CEO and founder of IIDE, Karan Shah.

In this blog, we will learn the entire marketing strategy of APAR Industries. Let’s begin with the company’s overview and digital presence. 

Digital Marketing Academic Challenge 2024 - DMAC

About Apar Industries – Company Overview

It was started in 1958, in India. Over 60 years, APAR has grown into a diversified and richest company. The industry has expanded its business to over 125 countries by supplying conductors, polymers, lubricants and speciality oils.

At APAR, they have been able to excel at what they do because of who they are: relentless innovators who are constantly pushing themselves to discover, perfect and deliver tomorrow’s solutions today.

Their focus is on consistently optimising efficiency in our manufacturing facilities to ensure better costs for our clients. The company emphasises finding solutions that align with core values of integrity, honesty and accountability to every stakeholder: Their customers, employees and shareholders. 

The company believes that with an innovation-first mindset, solutions that make anything possible can be found.

Quick Stats on Apar Industries
CEO Kushal N Desai
CMO Chaitanya Desai
Area Served India, Japan, China, Asia, Middle East, Africa, Europe, Australia, and the Far East
Industry Manufacturing
Market Share/ Revenue The revenue is currently 2.33TCr
Vision Optimising efficiency in manufacturing facilities
Tagline Committed to Quality


Marketing Strategy of APAR Industries

Let’s learn about the marketing strategy of APAR Industries! And how APAR Industries carries out marketing campaigns, etc.

Segmentation, Testing, and Positioning

Segmentation is the process through which APAR Industries decides to segment the overall market into smaller segments. APAR Industries has a brand of the speciality of polymers compounds manufactured by RTP Co. distributed in India as well as globally. The company offers nylon bondable, TPV, conductive polymers, speciality masterbatches and other speciality polymers compounds.

The target of the industry is fields like electrical & electronics, automotive, healthcare, etc. These fields require conductors, polymers, lubricants, etc and the industry provides all the essentials perfectly.

APAR Industries made its positioning in the market with its huge success. The company has its position in the market by being the largest aluminium and alloy conductor manufacturer in the world. And the third largest transformer oil manufacturer in the world.

Marketing Campaign

Apar Industries do not have a great online presence even though they haven’t conducted any kind of campaigns. They don’t conduct any kind of advertisement campaign to promote their supplier of conductors, transmission cables, speciality oils, polymers and lubricants.

Apar Industries can use the same marketing techniques as its competitors are using. The marketing campaign which they can follow from their competitors is advertising on television, launching an advertisement in newspapers, launching a short corporate film, and other marketing ideas.

Apar Industries can launch such advertisements and other media campaigns to increase its presence in India and other foreign countries.

Social Media Marketing

APAR Industries is also active on social media like Instagram, LinkedIn and Facebook. It has a higher number of followers on LinkedIn than on Facebook and Instagram. They promote their products, campaigns and future plans. 

Linkedin: 15.4k+ followers
Facebook: 2.5k+ followers
Instagram: 500+ followers

SEO Strategies

Marketing Strategy of Apar Industries - SEO

As per SEO ranking, it is believed that the Number of Keywords below 500 is bad, and above 1000 is good. As we can see that has 3,410 organic keywords and it is considered good. That means the digital marketing of APAR Industries is gaining a good insight.

The traffic of APAR Industries per month is around 24k which is good. 

Influencer Marketing 

From the beginning, APAR Industries has collaborated with many YouTubers, Bloggers, etc for their marketing purpose. 

Marketing Strategy of Apar Industries - Influencer

Recently Bollywood actor Sonu Sood has collaborated with APAR Industries as a Brand Ambassador. This matches perfectly with the ethos of APAR. 

Kushal Desai (Chairman & Managing Director, APAR Industries ), shared, “We’re thrilled to have Sonu Sood Ji as the face of our brand. The Sonu Sood Foundation and Sonu Ji’s generous contribution toward the welfare of society and the common man during the pandemic are commendable.” 

Sonu Sood, on signing up as the face of the APAR brand, said, “I am delighted to be working with the APAR Industries group.” 

Ecommerce Strategies

In talking about eCommerce strategy, unfortunately, APAR industries don’t have any such websites where they can sell their products.

Content Marketing Strategies 

APAR Industries Ltd is active on social media as well. The industry also releases information about its product via various sources such as The Hindu, Economic Times, etc. They also have posting content through Linkedin, Facebook, and Instagram.

Rediffusion has announced that it has bagged the advertising mandate for APAR Industries’ cable and wires business. The account was won followed by a multi-agency pitch and will be handled by Rediffussion’s Mumbai office. 

This ends our elaborative marketing strategy of Apar Industries. Let us conclude our learning below from the marketing strategy of Apar Industries.

Digital Marketing Academic Challenge 2024 - DMAC

What’s Unique in Apar Industries Marketing?

In the marketing strategy of APAR Industries, we saw that APAR is gaining immense love from everyone who comes across the industry.

But, to survive in the practical market, Subros has to pay more attention to all of the key players, because firms from all over the world are playing the best part in the market, and most of the companies are giving goods at the lowest rates and best values to the clients.

Digital Marketing is extremely important in today’s age. With the increasing importance of digital marketing, learning about the growing field is an important step. If you would like to learn more and develop skills, check out IIDE’s 4 Month Digital Marketing Course to learn more.

We hope this blog on the marketing strategy of Apar Industries has given you a good insight into the company’s marketing strategies.

If you like such in-depth analysis of companies just like the marketing strategy of Apar Industries, check out our IIDE Knowledge portal for more fascinating case studies.

Thank you for taking the time to read the marketing strategy of Apar Industries, and do share your thoughts on this case study of the marketing strategy of Apar Industries in the comments section below.

Share post via

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]


Submit a Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Related Posts