Marketing Strategy of Apar Industries: Detailed Overview

About Apar Industries – Company Overview

It was started in 1958, in India. Over 60 years, APAR has grown into a diversified and richest company. The industry has expanded its business to over 125 countries by supplying conductors, polymers, lubricants and speciality oils.

At APAR, they have been able to excel at what they do because of who they are: relentless innovators who are constantly pushing themselves to discover, perfect and deliver tomorrow’s solutions today.

Their focus is on consistently optimising efficiency in our manufacturing facilities to ensure better costs for our clients. The company emphasises finding solutions that align with core values of integrity, honesty and accountability to every stakeholder: Their customers, employees and shareholders. 

The company believes that with an innovation-first mindset, solutions that make anything possible can be found.

Marketing Strategy of APAR Industries

Let’s learn about the marketing strategy of APAR Industries! And how APAR Industries carries out marketing campaigns, etc.

Segmentation, Testing, and Positioning

Segmentation is the process through which APAR Industries decides to segment the overall market into smaller segments. APAR Industries has a brand of the speciality of polymers compounds manufactured by RTP Co. distributed in India as well as globally. The company offers nylon bondable, TPV, conductive polymers, speciality masterbatches and other speciality polymers compounds.

The target of the industry is fields like electrical & electronics, automotive, healthcare, etc. These fields require conductors, polymers, lubricants, etc and the industry provides all the essentials perfectly.

APAR Industries made its positioning in the market with its huge success. The company has its position in the market by being the largest aluminium and alloy conductor manufacturer in the world. And the third largest transformer oil manufacturer in the world.

Marketing Campaign

Apar Industries do not have a great online presence even though they haven’t conducted any kind of campaigns. They don’t conduct any kind of advertisement campaign to promote their supplier of conductors, transmission cables, speciality oils, polymers and lubricants.

Apar Industries can use the same marketing techniques as its competitors are using. The marketing campaign which they can follow from their competitors is advertising on television, launching an advertisement in newspapers, launching a short corporate film, and other marketing ideas.

Apar Industries can launch such advertisements and other media campaigns to increase its presence in India and other foreign countries.

Social Media Marketing

APAR Industries is also active on social media like Instagram, LinkedIn and Facebook. It has a higher number of followers on LinkedIn than on Facebook and Instagram. They promote their products, campaigns and future plans. 

Linkedin: 15.4k+ followers
Facebook: 2.5k+ followers
Instagram: 500+ followers

SEO Strategies

As per SEO ranking, it is believed that the Number of Keywords below 500 is bad, and above 1000 is good. As we can see that apar.com has 3,410 organic keywords and it is considered good. That means the digital marketing of APAR Industries is gaining a good insight.

The traffic of APAR Industries per month is around 24k which is good. 

Influencer Marketing 

From the beginning, APAR Industries has collaborated with many YouTubers, Bloggers, etc for their marketing purpose. 

Recently Bollywood actor Sonu Sood has collaborated with APAR Industries as a Brand Ambassador. This matches perfectly with the ethos of APAR. 

Kushal Desai (Chairman & Managing Director, APAR Industries ), shared, “We’re thrilled to have Sonu Sood Ji as the face of our brand. The Sonu Sood Foundation and Sonu Ji’s generous contribution toward the welfare of society and the common man during the pandemic are commendable.” 

Sonu Sood, on signing up as the face of the APAR brand, said, “I am delighted to be working with the APAR Industries group.” 

Ecommerce Strategies

In talking about eCommerce strategy, unfortunately, APAR industries don’t have any such websites where they can sell their products.

Content Marketing Strategies 

APAR Industries Ltd is active on social media as well. The industry also releases information about its product via various sources such as The Hindu, Economic Times, etc. They also have posting content through Linkedin, Facebook, and Instagram.

Rediffusion has announced that it has bagged the advertising mandate for APAR Industries’ cable and wires business. The account was won followed by a multi-agency pitch and will be handled by Rediffussion’s Mumbai office. 

This ends our elaborative marketing strategy of Apar Industries. Let us conclude our learning below from the marketing strategy of Apar Industries.