Some brands have grown exponentially since their inception. Airbnb is one of them. How did they manage it? What did they do to increase their customer base? What did they do to keep their consumers coming back? We think Airbnb’s Marketing Strategy played a significant part in all this, especially its digital marketing strategy. This article analyses a few digital marketing strategies used by the company to give you an insight into what they have been doing.
About Airbnb
Airbnb was founded in 2008 by Brian Chesky, Joe Gebbia, and Nathan Blecharczyk. It started out as a platform for people to rent out their air mattresses to travelers. Airbnb stands for “Air bed and breakfast” Over the years, it has grown into a global marketplace for short-term rentals, including apartments, houses, villas, and even castles.
Being a service-based company, Airbnb offers a wide range of benefits for both hosts and guests. it is currently present in about 220 countries and has around 7 million active listings on its website providing home rental and lodging services.
Now that we are discussing Airbnb, let’s take a look at their marketing strategy too.
What’s new with Airbnb?
Here’s what was buzzing around Airbnb recently:
- Airbnb and the Ministry of Tourism, Government of India, signed an MoU to promote India as a tourist destination and to support sustainable tourism practices.
- Airbnb partners with SHEROES to grow its community of women hosts in India.
- Airbnb launched a new program called “Airbnb Superhost Academy” which is a special designation that is given to the top 10% of Airbnb hosts.
- Airbnb Rooms: Airbnb introduced a new category called Airbnb Rooms, which features private bedrooms in the homes of local Hosts.
- Airbnb collaborated with iconic brands to create unique and memorable experiences. Guests could stay in Barbie’s Malibu Dream House or Monica’s house from Monica and Friends.
Let’s now understand the target audience of Airbnb better with the help of a buyer persona.
