Precise Marketing Strategy of AIG – With Detailed Overview

We learned about Aviva’s marketing strategy in our previous article. We shall go into detail about the marketing strategy of AIG in this article because it is a preeminent international insurance company.

The marketing initiatives of American International Group had a significant role in the company’s growth. As more and more people move their businesses online, marketing is evolving.

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Do you want to know how AIG become so prosperous in the insurance sector? This article will explain the marketing strategy of AIG and help you figure out the solution. Let’s begin with the company’s history and target market before delving further.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Dec 18, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

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Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]