Detailed Marketing Strategy of Adani Transmission – With STP Analysis

Marketing Strategies of ADANI

Segmentation, targeting, and positioning

1. Segmentation – Adani transmission segment involves power transmission activities, trading segment, Mumbai GTD Business and many more. 
2. Targeting – The company does not produce anything to be sold, they transit power with 14000+ power transmission length and 23000+ transformation capacity. So it doesn’t apply the concept of transmission.
3. Positioning – As for the positioning of the company in the market, it is one of the leading companies in power transmission and trading.

Marketing Campaigns

The company has done lots of marketing campaigns which help them in reaching and expanding their customers. Successful campaigns also establish credibility and a feeling of truth and justice in all the campaigns they do from the beginning to the end.

#The LiveTheConstitution campaign    

#Thelivetheconstitution campaign was one of the most successful.

The theme of the 71st Republic Day in 2020 will be #LiveTheConstitution. The company promoted a disruption notion of India’s national spirit. It emphasises India’s ambition to become a secular, democratic republic, as an indication of equality among all Indian citizens.  

The #GoodnessNeverStops campaign is the second campaign.

Adani Group has teamed together with DDB Mudra to create a heartwarming film, #GoodnessNeverStops, to honour the frontline troops. The film pays tribute to Adani Group’s employees for their tireless efforts and steadfast support throughout the Covid-19 crisis lockdown.

FOR EDUCATION

Digitalization of schools: Information Technology has had a powerful mark on the knowledge process, and ATL believes that using technology as an enabler, can assist to enhance the education sector. It is operating on the digitalization of primary and secondary schools, as well as nourishing e-learning infrastructure like computers and projectors at Dahanu.

Social Media  Marketing

Where can the company be found?

Facebook: Adani Group 3.8K page likes
LinkedIn: Adani Transmission Ltd. with 4256 followers
Instagram: Adani online with 79.2K followers.
Twitter: Adani Group

They are active on all the Social media platforms and the most followed social media platform is Instagram. They share lots of informational content as well as their success stories on all their pages. Mostly they have inspiration and their people’s life journey at Adani group, their encouragement,  learnings, experience, etc. They can come up with many other marketing activities to interact with consumers. One good thing is that they reply to and like the comments on social media pages and engage with their consumers well.

SEO Strategies 

As per SEO ranking, it is said that the number of keywords – below 500 is bad, above 1000 is good, and 10,000+ is amazing. As we’ve seen, the majority of its traffic comes from online searches. The number of keywords is above 3000+ which is pretty good for the SEO team members of Adani group,  and the traffic on the website is above 7000+ a month is amazing and the company can do much better.

Ecommerce Strategies

The strategic partnership between Flipkart and Adani Group is intended to help them achieve their business goals. The fulfilment centre, which will be leased to Flipkart, will act as the primary distribution centre for the western area of India as well as foreign exports.

Flipkart will expand its supply chain infrastructure in the country as a result of this cooperation with Adani, and it hopes to stave off intense competition from other MNCs, collaborations, and collaboration. When the newly constructed fulfilment centre opens in the third quarter of 2022, all eyes will be on the volume of trade it will generate.   

Mobile App

Adani Transmission separately doesn’t have a mobile application. Other sectors of the Adani group have apps like Adani Electric, Adani saksham, Adani collections by collect, etc do have the mobile app. 

Content Marketing Strategies

They post a variety of articles connected to health, the environment, green energy, inspiration, people’s stories, motivation, and award winners, among other things. At Adani Transmission, they just got the Adani Long Service Award as well.

They also share posts about human concerns as well as raising awareness about the necessity of water conservation. They don’t miss out on anything and have excellent content marketing.

This ends our elaborative marketing strategy of Adani Transmission. Let us conclude our learning below from the marketing strategy of Adani Transmission.