Marketing Strategy of Activision Blizzard: Detailed Overview

In our previous article, we had learnt a great deal about the marketing strategy of a Chinese dairy producer brand called Yili. In this article, we will elaborate on the marketing strategy of the really fascinating brand – Activision Blizzard. It is U.S. Based Video Games company. 

The Objective of this blog is to make you acquainted with the marketing strategy of Activision Blizzard as it is the talk of the town these days due to its acquisition by Microsoft. Microsoft plans to acquire it for $95.00 per share valued at $68.7 billion. 

Marketing is a part of an organization’s DNA that can either make or break it. As clients across the world go advance, marketing has followed them to the digital domain also.

In the event that you are keen on trendy advanced showcasing, you should take a look at IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.

In this Blog, we will learn in detail about the marketing strategy of Activision blizzard. But before rushing into it let’s discuss what is a marketing strategy and a brief introduction to Activision Blizzard. 

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Lead Trainer & Business Development Head at IIDE

Updated on: Sep 16, 2024

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Author's Note:

I’m Aditya Shastri, and this case study has been created with the support of my students from IIDE's digital marketing courses.

The practical assignments, case studies, and simulations completed by the students in these courses have been crucial in shaping the insights presented here.

If you found this case study helpful, feel free to leave a comment below.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

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Lead Trainer & Business Development Head at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.

Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.

Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.