Marketing Strategy of Activision Blizzard: Detailed Overview

In our previous article, we had learnt a great deal about the marketing strategy of a Chinese dairy producer brand called Yili. In this article, we will elaborate on the marketing strategy of the really fascinating brand – Activision Blizzard. It is U.S. Based Video Games company. 

The Objective of this blog is to make you acquainted with the marketing strategy of Activision Blizzard as it is the talk of the town these days due to its acquisition by Microsoft. Microsoft plans to acquire it for $95.00 per share valued at $68.7 billion. 

Marketing is a part of an organization’s DNA that can either make or break it. As clients across the world go advance, marketing has followed them to the digital domain also.

In the event that you are keen on trendy advanced showcasing, you should take a look at IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.

In this Blog, we will learn in detail about the marketing strategy of Activision blizzard. But before rushing into it let’s discuss what is a marketing strategy and a brief introduction to Activision Blizzard.