Marketing Strategy of Abbott: STP Analysis & Campaigns Detailed

In our previous case study, we discussed the Marketing strategy of Cardinal Health. In this article, we are going to learn about the Marketing Strategy of Abbott. Abbott is one of the fastest-growing pharmaceutical companies. 

Abbott has expertise in manufacturing and providing high-quality, reliable products with expert clinical support to their customer’s needs.

The main objective of this article is to discuss the marketing strategy that Abbott opts for to become such a successful brand.

Marketing is a part of a company’s DNA that can either make or break it. As users across the world go digital, marketing has followed them to the digital realm as well. Check out IIDE’s Free MasterClass on Digital Marketing 101 if you’re interested in modern digital marketing.

In this case study, we will in detail study the marketing strategy of Abbott. So let’s start with the company overview and know the company better.