In our last article, we discussed abound the marketing strategy of UnitedHealthcare. In this article, we are going to elaborate on the marketing strategy of Cardinal Health Inc., an American multinational healthcare services company.
Cardinal Health’s marketing strategy’s story is similar to that of rags to riches. We will see how it encountered various hurdles in its marketing programmes and yet managed to overcome them all and become successful in the end.
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In this article, we’ll go into detail about the marketing strategy of Cardinal Health. Let’s start by studying the company’s history, target market, and online presence before we dive in deep.