Detailed Marketing Strategy of ABB – With STP Analysis

In a previous article, we learned about the SWOT analysis of ABB. In this blog, we will elaborate on the marketing strategy of ABB – a World Leader In Power, Automation, and Microgrid Technologies.

The main aim of today’s blog is to know maximum about ABB and its marketing strategy, which makes ABB one of the best microgrid technology companies in India.

So, as you see nowadays, the world is going online, and marketing is the backbone of every company. If you are interested to know more about marketing and making your company more searched on google you can try out our free masterclass on digital marketing by the CEO and The Founder of IIDE, Karan Shah.

Here we are going to learn deeply about the marketing strategy of ABB by the end of this blog. Before going to the main topic, let’s know about the company’s story, their targeted audience and its digital presence.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 21, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]