Name: Comprehensive Marketing Mix Of Titan - With 4Ps | IIDE
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<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h2><span style="font-weight: 400;">About Titan</span></h2><p><img decoding="async" class="wp-image-226608 alignnone size-full" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736873322655-ab8a5947179ba46f99a4bfe37d658ddb.webp" alt="Brand logo of Titan-Marketing mix of Titan | IIDE" width="661" height="120" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2021/09/image2-16-1.pngw3.webp 661w, https://iide.co/wp-content/uploads/2021/09/image2-16-1-480x87.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 661px, 100vw"></p><p><b>Source: </b><a href="https://www.titan.co.in/" rel="nofollow noopener noreferrer" target="_blank"><span style="font-weight: 400;">titan site</span></a></p><p><span style="font-weight: 400;">Titan Company Limited going by the name of Titan is a partnership between the Tata Group and the Tamil Nadu Industrial Development Corporation (TIDCO). The company was established in the year 1984 is headquartered in Hosur, Tamilnadu.</span></p><p><span style="font-weight: 400;">Starting its watch business, Titan has come a long way. It has changed the ways people have known fashion and taught them how to make a style statement with its brilliant watches. Titan’s has a diversified portfolio that caters to men, women, and children. All of the titan’s products go through strict quality checks. It constantly tries to innovate and provide its customers with the latest technology.</span></p><p><span style="font-weight: 400;">Let us now start with the marketing mix of Titan.</span></p><h2><span style="font-weight: 400;">Titan Marketing Mix (4Ps) Strategy</span></h2><p><span style="font-weight: 400;">Titan’s marketing mix analyses the brand’s 4Ps marketing strategies which include Product, Price, Place, and Promotion. explaining the Titan marketing strategy.&nbsp;</span></p><p><span style="font-weight: 400;">The marketing mix helps the companies in achieving business goals &amp; objectives. It helps the business to see where it stands in the market. The 4P’s of the marketing mix is a widely used framework to define the different strategies.</span></p><p><span style="font-weight: 400;">Let us now see the Product mix of Titan company.</span></p><h3><span style="font-weight: 400;">1. Titan Product Strategy</span></h3><p><img decoding="async" class="wp-image-226607 alignnone size-full" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736873323203-9ca7228b5027a06e7c229f457ee42813.webp" alt="product mix of Titan-Marketing mix of Titan | IIDE" width="1366" height="768" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2021/09/image3-16-1.pngw3.webp 1366w, https://iide.co/wp-content/uploads/2021/09/image3-16-1-1280x720.png 1280w, https://iide.co/wp-content/uploads/2021/09/image3-16-1-980x551.png 980w, https://iide.co/wp-content/uploads/2021/09/image3-16-1-480x270.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1366px, 100vw"></p><p><b>Source: </b><a href="https://www.titancompany.in/" rel="nofollow noopener noreferrer" target="_blank"><b>titan site</b></a></p><p><span style="font-weight: 400;">Titan has evolved soo much in the years that the name Titan today expresses superior craftsmanship, innovative technology, and trustworthy product quality.</span></p><p><span style="font-weight: 400;">Titan is a luxurious leading and most trusted watch and jewelry-based products maker from India it offering a wide range of products in the market.</span></p><p><span style="font-weight: 400;">Titan product categories:</span></p><ol><li><span style="font-weight: 400;"> Titan watch brands-</span></li></ol><p><span style="font-weight: 400;">It no. of watch brands under it some of which are – Titan, Zoop, Fastrack, Sonata, Xylys, etc.</span></p><ol start="2"><li><span style="font-weight: 400;"> Titan Eyeware brand – Titan EyePlus</span></li><li><span style="font-weight: 400;"> Titan Jewellery:</span></li></ol><p><span style="font-weight: 400;">Some of its Jewellery brands are- Tanishq, Zoya, Mia, CaratLane.</span></p><ol start="4"><li><span style="font-weight: 400;"> New Businesses:</span></li></ol><p><span style="font-weight: 400;">It has been trying in new markets with its brands like-&nbsp;</span></p><p><span style="font-weight: 400;">Skinn- a perfume brand</span></p><p><span style="font-weight: 400;">Taneira- a sarees brand</span></p><p><span style="font-weight: 400;">Titan has been providing products for all categories like men, women, and children. Titan Bandhan was a special launch of a collection of watches specially made for couples as it came in a pair.&nbsp;</span></p><p><span style="font-weight: 400;">Its premium collection of 18k gold watches, Nebula, reflects sophistication and class. The latest Titan Juxt is a finely designed collection of smartwatches that are made for the new era of technology and connectivity.&nbsp;</span></p><p><img decoding="async" class="wp-image-226605 alignnone size-full" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736873324068-b18a28a77b3056329c6c81e8ca0a3eae.webp" alt="product mix of Titan-Marketing mix of Titan | IIDE" width="186" height="271" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2021/09/image5-4-1.jpgw3.webp 186w, https://iide.co/wp-content/uploads/2021/09/image5-4-1-150x219.jpg 150w" sizes="(max-width: 186px) 100vw, 186px"></p><p><span style="font-weight: 400;">Let us now see the Price Mix of Titan company.</span></p><h3><span style="font-weight: 400;">2. Titan Price/Pricing Strategy</span></h3><p><img decoding="async" class="wp-image-226606 alignnone size-full" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736873324571-483081285e70fc60fbbc214486b5800e.webp" alt="price mix of Titan-Marketing mix of Titan | IIDE" width="1044" height="870" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2021/09/image4-5-1.jpgw3.webp 1044w, https://iide.co/wp-content/uploads/2021/09/image4-5-1-980x817.jpg 980w, https://iide.co/wp-content/uploads/2021/09/image4-5-1-480x400.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1044px, 100vw"></p><p><span style="font-weight: 400;">Titan has multiple pricing strategies in its marketing mix depending on its different brands in the market. it has premium, super-premium, and exclusive Connoisseur price segments. For example, its jewelry can start from a cost of thousands and go up to crore. Whereas its watches start from Rs. 350 to the special collections like The edge collection has a slightly higher price range from Rs. 9,000 to 20,000.&nbsp;</span></p><p><span style="font-weight: 400;">Titan Sonata is the highest-selling watch in India, due to its affordability and long-lasting quality given to consumers, despite its stylish looks and amazing features. The range offers affordable prices which start from Rs.400 which is up to Rs.3600. Within the collection, titan has a different price segment.&nbsp;</span></p><p><span style="font-weight: 400;">Titan also offers great and reasonable prices in a pair collection. It also provides gift cards and vouchers in the denominations of Rs. 500, 1000, 2000, and 5000.</span></p><p><span style="font-weight: 400;">Let us now see the Place mix of Titan company.</span></p><h3><span style="font-weight: 400;">3. Titan Place &amp; Distribution Strategy</span></h3><p><span style="font-weight: 400;">Titan is present in over 30 countries worldwide. It has around 200 Titan Eye+ Stores and 332 exclusive showrooms branded as “World of Titan” all over the country.</span></p><p><span style="font-weight: 400;">It has also invested in over 700 after-sales service stores, 159 Fastrack stores, and over 130 Tanishq boutiques &amp; Zoya shops.</span></p><p><span style="font-weight: 400;">With over 470 exclusive World of Titan stores, its investment in store starts from 40* lacs.&nbsp;</span></p><p><span style="font-weight: 400;">Titan watches are sold through marketing subsidiaries in London, Singapore, and Dubai. People can also buy their products from its online stores as well.</span></p><p><span style="font-weight: 400;">Lastly, let us see the promotion mix of Titan company.</span></p><h3><span style="font-weight: 400;">4. Titan Promotion &amp; Advertising Strategy</span></h3><p><img decoding="async" class="wp-image-226609 alignnone size-medium" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736873325881-8ecb8bc1ffe3aafae5c0819192206cf2.webp" alt="image1 26 1" width="300" height="169"> <img decoding="async" class="wp-image-226604 alignnone size-full" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736873326452-59372d971b8e8d7ab856a01999282704.webp" alt="promotional mix of Titan-Marketing mix of Titan | IIDE" width="643" height="360" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2021/09/image6-1-1.jpgw3.webp 643w, https://iide.co/wp-content/uploads/2021/09/image6-1-1-480x269.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 643px, 100vw"></p><p><span style="font-weight: 400;">It has been promoting its brand as a classy and stylish brand everyone needs to wear. It shows that when people wear it their personality improves. It has also promoted its brands’ products as the best gift anyone can give on any occasion or purpose. It has promoted its brand with the best after-sales service&nbsp;</span></p><p><span style="font-weight: 400;">It has used different marketing platforms to connect with its customers some of which are newspapers, television, radio, social media, magazines, etc. It has used well know celebrities like Aamir Khan, Mahendra Singh Dhoni, Vir Das, and Katrina Kaif to promote its products.&nbsp;</span></p><p><span style="font-weight: 400;">Over the years it has produced some eye-catchy campaigns and advertisements which were in a form of a story and crafter a beautiful message.</span></p><p><span style="font-weight: 400;">It has also used CSR activities like Titan Kanya which is focused on educating the girl child, educating the tribal children, and trying to get the communities together.</span></p></div></div>

<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h2><span style="font-weight: 400;">Conclusion</span></h2><p><span style="font-weight: 400;">On the study of the marketing mix of Titan, we can see that it has a well-implemented marketing mix in the market.</span></p><p><span style="font-weight: 400;">It serves a wide range of products in the market like watches, jewelry, eyewear, perfume, etc.</span></p><p><span style="font-weight: 400;">It used different pricing policies depending on the market and the production cost of different products. It provides products for different price segments in the market from less prices with good quality to luxury products.</span></p><p><span style="font-weight: 400;">It has made its products available in all parts of the country and made it easy for its customers to find its products.</span></p><p><span style="font-weight: 400;">It has used different promotional platforms like digital, print and radio. It has used famous celebrities to promote its products. It also used CSR activities for its promotion.</span></p><p><span style="font-weight: 400;">Wasn’t it interesting to know the marketing mix of Titan company? Learn how to market your brand online using digital marketing check </span><a href="https://iide.co/"><span style="font-weight: 400;">our website for more information</span></a><span style="font-weight: 400;">.</span></p><p><span style="font-weight: 400;">Also, you can check out </span><a href="https://iide.co/meetups/?utm_source=Organic_Marketing&amp;utm_medium=Blogs&amp;utm_campaign=Marketing_Meetup"><span style="font-weight: 400;">Free Digital Marketing Masterclass by IIDE</span></a><span style="font-weight: 400;"> to understand what digital marketing is all about.</span></p><p><span style="font-weight: 400;">Thank you for reading the blog. We hope that you came to know something new about Titan’s 4 Ps Marketing Mix from this blog.&nbsp;</span></p><p><span style="font-weight: 400;">If you are still interested in knowing more about the company then do check our </span><a href="https://iide.co/case-studies/marketing-strategy-of-titan-watches/"><span style="font-weight: 400;">Full Marketing strategy of Titan</span></a><span style="font-weight: 400;">.</span></p><p><span style="font-weight: 400;">Let us know your thoughts in the comments below.</span></p><p><span style="font-weight: 400;">If you like our blog then do share it with your family and friends and explore more of our blogs.&nbsp;</span></p></div></div>

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Want to know the Marketing Mix of Titan? Here we have discussed the 4Ps of Titan which includes the price, place, promotion and product.

Comprehensive Marketing Mix Of Titan - With 4Ps | IIDE

<div class="raw-html-embed"><div class="et_pb_text_inner"><p><span style="font-weight: 400;">Titan is the fifth largest joint-owned watch manufacturer in the world and the leading watch manufacturer in India. It has over 60% market share in India in the watch industry. It has been providing the best quality watches for decades and gaining the trust of its customers.</span></p><p><span style="font-weight: 400;">Titan has expanded into under-engaged markets and has created lifestyle brands across different product categories. It is popularly known for transforming the watch and jewelry industry in India and for changing India’s retail market by introducing experiential retail.</span></p><p><span style="font-weight: 400;">Thus this makes us keen to know the marketing mix of Titan and how it still stands firm in the market.</span></p><p><span style="font-weight: 400;">Before we start with its marketing mix let us see about Titan as a company.</span></p></div></div>

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Marketing Mix of Titan: 4Ps & Company Overview Included

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