Extensive Marketing Mix of Samsung – 4Ps with Full Explanations

Some brands have grown exponentially since their inception. Samsung is one of them. How did they manage it? What did they do to increase their customer base? What did they do to keep their consumers coming back? We think Samsung’s Marketing Strategy played a significant part in all this, especially its digital marketing strategy. This article analyses a few digital marketing strategies used by the company and the Marketing Mix of Samsung to better understand 4 strategies – pricing, products, placing/distribution and promotion so that you can get an insight into what they have been doing.

About Samsung

The Samsung Group is a multinational South Korean association headquartered in Samsung Town, Seoul. It encompasses multiple related businesses, most of them combined under the Samsung name and is the large business conglomerate. 

Samsung was founded in 1938 by Lee Byung-Chul. Started as a trading company, they further diversified their realms to textiles, food processing, insurance, etc. Samsung made an entry into the electronics market in the late 1960s and started growing thereafter.

Unfortunately, the company was divided into 5 business groups after Lee’s death namely – Samsung Group, Shinsegae Group, CJ Group, Hansol Group, and Joongang group. By 2020, Samsung has 287,439 employees and have assembly plants and a sales network in over 75 countries.

Samsung’s mission statement is “We will devote our human resources and technology to create superior products and services, thereby contributing to a better global society.

If you wish to learn more about the successful marketing strategies employed by Samsung, we have another blog covering that topic.