Some brands have grown exponentially since their inception. Nestle is one of them. How did they manage it? What did they do to increase their customer base? What did they do to keep their consumers coming back? We think Nestle’s Marketing Strategy played a significant part in all this, especially its digital marketing strategy. This article analyses a few digital marketing strategies used by the company to give you an insight into what they have been doing.
About Nestle
Nestle is a worldwide food and beverage corporation with a wide range of products. The corporation employs over 3,08,000 people and is located in Vevey, Switzerland. Nestle is a worldwide corporation, with its products being sold in 190 countries. Nestle’s focus on good nutrition has shifted in recent years, and the company is investing in innovation to provide healthier products to its customers. It has been the largest publicly held food company in the world, measured by revenue and other metrics, since 2014. It ranked No. 64 on the Fortune Global Index.
Around 1300 new goods were released by the corporation, all of which were aimed at filling nutritional shortages in babies, pregnant women, and new moms. For more than 150 years, it has been making food and beverage items. Despite increasing competition in the food and beverage industry, the company has maintained its leadership position by focusing on OC clients’ nutritional needs around the world. Nestle’s product mix has expanded, and the corporation has experienced significant financial growth in recent years.
Now that we are discussing Nestle, let’s take a look at their marketing strategy too.
What’s new with Nestle?
Here’s what was buzzing around Nestle recently:
- Nestlé launches Nespresso in India to grow its premium coffee category.
- Nestlé launched the company’s first affordable and nutritious instant powder in Central and West Africa that is made with a blend of milk and plant ingredients.
- In India, Nestlé launched a range of a+ Masala millet-based porridges that are tasty and nutritious.
- Nestlé is expanding its portfolio of plant-based products to give consumers more options for nutritious, tasty alternatives to meat.
- Nestlé has partnered with the World Bank to support the development of a new climate-smart agriculture program in Brazil.
- Nestlé has launched a new initiative to help farmers in Indonesia improve their livelihoods and reduce their environmental impact.
- Nestlé has joined the One Planet Business for Biodiversity (OP2B) coalition, a group of companies committed to taking action to protect and restore biodiversity.
- Nestlé has been recognized for its leadership in sustainability by the CDP, a global non-profit that runs the world’s environmental disclosure system for companies, cities, states and regions.
- Nestlé has been named one of the world’s most ethical companies by the Ethisphere Institute, a global leader in defining and advancing the standards of ethical business practices.
- Nestlé achieved a net reduction of 13.5% of its greenhouse gas (GHG) emissions in 2023 compared to its 2018 baseline, while continuing to grow its business over the same period.
Let’s now understand the target audience of Nestle better with the help of a buyer persona.
